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SKS365, MARTIN (CEO): “THREE WAYS TO LOOK BEYOND THE EMERGENCY: INNOVATING THE OFFER, SUPPORTING RETAIL, INVESTING IN PEOPLE”

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The head of Company that owns Planetwin365 brand spoke about the Italian market during day 1 of SBC Digital Summit: “It is especially in times of crisis that identity and values are rediscovered. We focus on technological and human potential to start out more aware than before”

CEO of SKS365Alexander Martin, was among the protagonists of the day 1 of the SBC Digital Summit, a virtual five days convention that will see – starting from today until 1st of May – the main exponents of the international betting and gaming market together to understand how to face the crisis caused by the pandemic from Covid-19.

The post-Coronavirus restart is in itself a bet and one of the most complex that the whole sector has ever had to face. But every crisis – said Martin – brings with it opportunities. In this case, such opportunities lie in improving and broadening the product offering while developing a next generation multichannel identity.

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Martin was a speaker on this first day of the meeting, during the panel Off The bench – What is there to bet on?, during which he talked about leadingSKS365 through the month of restrictions and lockdown, the possible scenarios for the industry once restrictions are relaxed and how SKS365 is reacting both at company and at brand level.

There are three essential, pillars to follow: offer, retail, people. We worked on our brand, Planetwin365, focusing on enhancing the digital offer, through new features, new products and strategic partnerships with very important providers in the online gaming market. Following the new trends in the field of TV consumption and gaming offerings, our offer has expanded to include lifestyle and entertainment events, in addition to the extremely expanding trend of eSports. In parallel with the brand activity – Martin added, talking about retailers – A specific line of communication has been dedicated to updating the customers of the retail network, in view of the reopening of the Planetwin365 shops. The dialogue with our first and most important ambassadors on the whole Italian territory led to a series of initiatives launched to provide them guidance and support during the lockdown, new product development and specific Opening Safety Kits getting provided to the entire network, making them able to safety reopen and protect both themselves and our customers from the first day on which it will be allowed.

During the comparison, which took place in live streaming and put some relevant players on the international market in virtual connection, Martin also referred to the third fundamental aspect of the corporate strategy to strengthen its identity and face the crisis, the human capital:

“Like many firms we needed to quickly transition to a new way of working which meant ensuring that all of our employees have the necessary technical equipment, logistical support and, above all, working l conditions to ensure that business operations continued. In a similar nature, we continued with the roll out of our people initiatives which is the ongoing committed investment in our staff, as an example we launched an our first on-line learning platform to ensure we our people had the ongoing development opportunities for both their role as well as personal interests (from language courses to yoga training, passing through leadership seminars, software courses up to music lessons).

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Greece

Spinmatic goes live with Betsson in Greece

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Spinmatic, B2B provider of premium casino games, and Betsson, a giant behind one of the world’s largest betting and online casino platforms, have partnered to bring some of the industry’s most exciting titles to Greece.

Following recent launches with leading operators in the region, Spinmatic continues its upward trajectory, delivering a portfolio that’s not only tuned to local markets but also stands out globally for its quality and creativity.

This exciting new deal builds on a long-standing partnership between Spinmatic’s sister company, GoldenRace, and Betsson – who have been enjoying the most realistic Virtual Sports and solutions on the market.

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Anastasios Apostolou, Gaming Manager Greece at Betsson, proudly shared “We’re pleased to launch Spinmatic’s portfolio for our players in Greece. This addition enhances our offering with a selection of visually appealing and entertaining titles. At Betsson, we’re committed to continually broadening our content library to suit a wide range of player preferences, and Spinmatic’s games are a welcome addition to our diverse line-up.”

From fast-paced Crash games like Meteoroid Deluxe to the adventure-packed Ed Jones and the Book of Seth, Betsson players now have access to some of Spinmatic’s flagship titles. Whether they’re Jackpot chasers, retro lovers or high-speed thrill seekers, there’s a Spinmatic game ready to hit the mark.

“We are proud to see our games live with Betsson, a brand known for its high standards and player loyalty,” said Norbert Mathies, Managing Director at Spinmatic. “This partnership confirms that Spinmatic’s commitment to quality and innovation is exactly what leading operators are looking for.”

Greece’s regulated igaming market continues to offer exciting opportunities for forward-thinking brands. With major partnerships already live and more launches ahead, Spinmatic is demonstrating it’s ready to push even further.

The post Spinmatic goes live with Betsson in Greece appeared first on European Gaming Industry News.

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Altenar

Altenar extends Major League Baseball coverage

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Leading sportsbook provider grows US sports offering with addition of in-play Bet Builders and expanded prop betting

Altenar has expanded its portfolio of US sports by adding more Major League Baseball (MLB) content for the 2025 season.

As part of the enhancement, Altenar has added in-play Bet Builders to allow live betting during MLB games, offering operators the chance to benefit from a surge in the bet type’s popularity. There is also an expanded range of prop betting available on both pre-match and live games, with a vast range of odds now offered on player, team and game props.

Altenar already offers fast markets and micro-betting options, along with same-game parlays, player specials and pitcher lines for the popular league.

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An official distributor of MLB data since 2019, Swish Analytics delivers rich, reliable and fast information that enables the development of highly engaging user markets, which are now available to Altenar’s operator partners.

These additions reinforce Altenar’s commitment to delivering relevant and tailored content for US-facing partners, while continually striving for excellence as a sportsbook provider.

Antonis Karakousis, Director of Operations at Altenar, said: “Altenar is driving innovation in US sports by pushing the boundaries of what is possible with our offering. We will continue to grow our presence in this vertical and ensure that our full suite of pre-match, in-play, and at-bat betting products defines the next generation of engagement for our operators’ MLB fans.

“In addition to the above, the development of our MLB Live Bet Builder is another strong statement that reflects our commitment to listening to users’ needs. Enhancing the Bet Builder experience remains a key focus and a central part of our product strategy.”

Altenar will showcase its enhanced terminal at SBC Summit Americas 2025 from May 13–15. Attendees can visit the stand or book a demo to explore the terminal’s new capabilities first-hand here.

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The post Altenar extends Major League Baseball coverage appeared first on Gaming and Gambling Industry in the Americas.

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Greece

Playzia Strengthens Presence in Regulated Markets Through Strategic Partnership with Novibet

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Playzia, a rapidly growing force in the iGaming industry, is excited to announce a strategic partnership with Novibet, a leading international operator. This collaboration significantly extends Playzia’s footprint in the regulated Greek market and other key regions where Novibet operates.

The expansion marks another milestone in Playzia’s commitment to regulated markets, as it continues to broaden its reach while reinforcing its position as an innovator in the iGaming sector.

As part of this agreement, Novibet players will now have access to Playzia’s extensive and engaging catalog of in-house developed games. The lineup includes fan-favorites such as Billionaire Rhino and Cosmos Cash, as well as recent top-performing releases Medusa Mystic Reels Megaways, Zeus’s Thunderstrike, and T-Rex Treasure Hunt Megaways™. With focus on innovation, Playzia continues to introduce groundbreaking game mechanics such as Hold and Win & Hold and Win Jackpot, Retrigger & Stacked Wilds in Free Spins, Bonus Hold and Win, Persistent Collection & 50 Symbols, and its highly anticipated Love Island content.

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Vlad Modorcea, CPO at Playzia, shared his thoughts on the partnership: “Teaming up with Novibet is a significant milestone for Playzia as we continue to grow our presence in regulated markets. Novibet has a stellar reputation for delivering top-tier gaming experiences, making them an ideal partner for us. We are eager to see players engaging with our games and experiencing the unique entertainment Playzia brings to the table.”

Foteini Matthaiou, Casino Product & CRM Director at Novibet commented: “At Novibet, we are committed to elevating the player experience through strategic alliances. Welcoming Playzia’s dynamic game portfolio is a natural next step in delivering innovative, high-quality content that resonates with our players in Greece and beyond.”

This latest agreement further strengthens Playzia’s standing as a premier game supplier, offering a diverse mix of game formats, including crash, table, instant, and probability-based games. With an exciting roadmap ahead, players can look forward to innovative features, engaging gameplay, and thrilling jackpot opportunities.

The announcement follows Playzia’s recent nomination in two key categories at the prestigious EGR B2B Awards 2025: Slot Supplier (Under 5 Years) and Software Rising Star, further underscoring the company’s momentum and industry recognition.

Playzia is also making waves in the branded content space. The company has secured an exclusive content partnership with ITV, the UK’s leading commercial broadcaster, to develop online games inspired by the global phenomenon Love Island. This upcoming series will blend the excitement of reality TV with Playzia’s signature gaming innovations.

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The post Playzia Strengthens Presence in Regulated Markets Through Strategic Partnership with Novibet appeared first on European Gaming Industry News.

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