Press Releases
SKS365, MARTIN (CEO): “THREE WAYS TO LOOK BEYOND THE EMERGENCY: INNOVATING THE OFFER, SUPPORTING RETAIL, INVESTING IN PEOPLE”
The head of Company that owns Planetwin365 brand spoke about the Italian market during day 1 of SBC Digital Summit: “It is especially in times of crisis that identity and values are rediscovered. We focus on technological and human potential to start out more aware than before”
CEO of SKS365, Alexander Martin, was among the protagonists of the day 1 of the SBC Digital Summit, a virtual five days convention that will see – starting from today until 1st of May – the main exponents of the international betting and gaming market together to understand how to face the crisis caused by the pandemic from Covid-19.
“The post-Coronavirus restart is in itself a bet and one of the most complex that the whole sector has ever had to face. But every crisis – said Martin – brings with it opportunities. In this case, such opportunities lie in improving and broadening the product offering while developing a next generation multichannel identity.”
Martin was a speaker on this first day of the meeting, during the panel Off The bench – What is there to bet on?, during which he talked about leadingSKS365 through the month of restrictions and lockdown, the possible scenarios for the industry once restrictions are relaxed and how SKS365 is reacting both at company and at brand level.
“There are three essential, pillars to follow: offer, retail, people. We worked on our brand, Planetwin365, focusing on enhancing the digital offer, through new features, new products and strategic partnerships with very important providers in the online gaming market. Following the new trends in the field of TV consumption and gaming offerings, our offer has expanded to include lifestyle and entertainment events, in addition to the extremely expanding trend of eSports. In parallel with the brand activity – Martin added, talking about retailers – A specific line of communication has been dedicated to updating the customers of the retail network, in view of the reopening of the Planetwin365 shops. The dialogue with our first and most important ambassadors on the whole Italian territory led to a series of initiatives launched to provide them guidance and support during the lockdown, new product development and specific Opening Safety Kits getting provided to the entire network, making them able to safety reopen and protect both themselves and our customers from the first day on which it will be allowed.”
During the comparison, which took place in live streaming and put some relevant players on the international market in virtual connection, Martin also referred to the third fundamental aspect of the corporate strategy to strengthen its identity and face the crisis, the human capital:
“Like many firms we needed to quickly transition to a new way of working which meant ensuring that all of our employees have the necessary technical equipment, logistical support and, above all, working l conditions to ensure that business operations continued. In a similar nature, we continued with the roll out of our people initiatives which is the ongoing committed investment in our staff, as an example we launched an our first on-line learning platform to ensure we our people had the ongoing development opportunities for both their role as well as personal interests (from language courses to yoga training, passing through leadership seminars, software courses up to music lessons).“
The PGA of America is partnering with the American Gaming Association’s (AGA) Have A Game Plan.® Bet Responsibly. public service campaign to promote responsible sports wagering.
Announced ahead of the 2024 PGA Championship—May 16-19 at Valhalla Golf Club in Louisville, KY—the partnership will feature co-branded responsible gaming content, educational materials and strategic activations across PGA of America’s digital and social platforms.
“As the PGA of America welcomes ESPN BET as the Official Sports Betting Sponsor of the 106th PGA Championship, it is core to our values to ensure golf fans have the right tools in their bag to bet responsibly,” said PGA of America Chief Commercial Officer Jeff Price. “Activating AGA’s Have A Game Plan campaign during this year’s PGA Championship and beyond will be an integral part of our strategy as interest in golf wagering grows.”
Launched in 2019, Have A Game Plan brings legal gaming operators, sports teams, leagues, media companies and other organizations together around a common consumer education message, focusing on the core principles of responsible wagering:
- Set a budget and stick to it.
- Keep it social—sports betting is a form of entertainment for adults.
- Know the odds.
- Play with legal, regulated operators.
“We look forward to our partnership with the PGA of America amplifying Have A Game Plan’s principles with golf enthusiasts and bettors across the country,” said AGA Senior Vice President of Strategic Communications Joe Maloney. “Together, we’re driving the message home: set a budget, stick to it, and wager responsibly.”
Other league Have A Game Plan partners include the MLB, NASCAR, NBA, PGA TOUR, NHL and WNBA. For more information about the Have A Game Plan initiative and resources on responsible gambling, visit HaveAGamePlan.org.
Scientific Games, in partnership with Loto-Québec, Sustana Papers and Recyc-Québec, won the 2024 Gutenberg Award for sustainability at the 42nd Gala Gutenberg. The Gutenberg Awards are the Québec printing industry’s premier event, highlighting the talent, creativity and expertise of printing artisans.
The partnership’s winning entry was the Le Billet Vert (The Green Ticket) lottery instant scratch game launched by Loto-Québec in April 2024. The game was printed on 100% recycled board provided by Sustana Papers, with 100% water-based inks. Scientific Games enhanced the sustainability of the production process by packing completed games in boxes containing 60% recycled fiber and delivering them on reused European Pallet Association pallets.
The game promotes the recycling of lottery tickets, inviting players to download Recyc-Québec’s Ça va où? (Where Does It Go?) mobile app. The app teaches users to correctly sort recyclables and shows them drop-off locations for various types of household waste.
Isabelle Jean, Executive Vice-President and Chief Operating Officer of Lottery Games for Loto-Québec, said, “Since our first scratch game printed on 100% recycled paper stock debuted in 2021, our sustainability efforts have only increased. Congratulations to our team members from Loto-Québec, Scientific Games, Sustana Papers and Recyc-Québec for their vision. Together, we are reducing the environmental footprint of our games.”
The sustainable materials and game production techniques used for Le Billet Vert saved 110 mature trees, the equivalent of 326 10-minute showers, and the electrical power of 882,587 60-watt lightbulbs in one hour (Sustana Solutions eco calculator).
Marc-Andre Doyon, Vice President Canada for Scientific Games, said, “Through this collaboration, Scientific Games and our partners lead the global lottery industry in instant game sustainability. It’s truly an honor to win the Gutenberg Award for our efforts.”
Le Billet Vert is the thirteenth 100% recyclable game created for Loto-Québec since 2021 when Scientific Games and the Lottery began collaborating on a project to bring sustainable instant games to the lottery industry. Another game from this collection, Folie des plantes (Plant Madness), won the Gutenberg Award for sustainability in 2022. Other 100% recyclable Loto-Québec games produced by Scientific Games include Evasion (Escape), Code secret (Secret Code), SLINGO 10X and C’est quoi ton signe? (What’s Your Sign?).
Scientific Games is Loto-Québec’s primary instant game partner, producing the Lottery’s first instant game more than 50 years ago. The company has employed generations of Québécois professionals from their Montréal production facility, which produces instant games for Canadian and European lotteries.
With products that generate more than 70% of global instant game retail sales, Scientific Games is the world’s largest instant games creator, producer and services provider, and the primary provider to nine of the Top 10 performing instant game lotteries in the world (La Fleur’s 2024 World Lottery Almanac).
BLAST expands into Dota 2 with five events set to be rolled out in 2024/25
- BLAST to start hosting regular Dota 2 tournaments in 2024/25
- First studio event to take place in November 2024
- BLAST.tv will become new home of Dota 2 esports, platform will allow fans to tailor their viewing experience, get closer to the action and impact the entertainment unfolding before their eyes
Esports entertainment company BLAST has revealed plans to enter Dota 2 with a full schedule of events to be rolled out in 2024/25. BLAST will become the new home of Dota 2 esports through arranging a tournament series focused on unparalleled production quality and game changing fan-first moments.
The tournament organiser will host a first Dota 2 studio event in November, ahead of four events taking place in 2025. The full extent of the new Dota 2 tournament series will be revealed in the summer, where further information on format, prize pool and locations will be shared.
Andrew Haworth, VP of Ecosystems, Valve & Riot Games, said: “We are delighted to be entering Dota 2 and have plans for BLAST to bring a new level of production and excitement that Dota fans haven’t seen before. It’s a game we love as fans and players, we’ve been following closely as an interested tournament organiser for the last few years. As we’ve grown as a business and expand into further titles, Dota has always been on our wish list.
With the recent changes to the Dota ecosystem we feel it’s the perfect opportunity for BLAST to come in, provide the community with the next level of tournaments and become the new home of Dota 2.
“BLAST prides itself on unparalleled production quality and game changing fan-first moments while bringing together the very best teams and biggest superstars to fight it out for glory on the server. We look forward to bringing this approach to the world of Dota 2 and providing fans with the best esports entertainment on offer.”
This strategic move marks a significant expansion of BLAST’s tournament portfolio, further diversifying its offerings beyond its successful ventures in Fortnite (FNCS), Rocket League (RLCS), Counter-Strike, and Rainbow Six Siege.
BLAST.tv, a custom made esports live viewing platform, will add Dota 2 to its offering meaning fans will be able to enjoy a tailor made competitive esports viewing experience and platform. Fans will never miss a key moment of the action with the BLAST.tv interactive timeline feature, which catalogues standout highlights to be replayed instantly on the playback timeline.
The platform has a custom built video player with 4K capabilities and a moderated live chat feature that will enable fans to connect with a like-minded community, where fans will be able to impact the events unfolding before their eyes through interactive polls.
Outside of the live experience, BLAST.tv will be a one-stop-shop for Dota 2 esports fans. Providing them with the latest player stats, team standings, mini-games, news and exclusive content and experiences.
Sign up to BLAST.tv for all the latest news, updates and BLAST’s future plans for Dota 2.
The post BLAST expands into Dota 2 with five events set to be rolled out in 2024/25 appeared first on European Gaming Industry News.
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