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Enthusiast Gaming Holdings has entered into exclusive advertising deals with leading esports platforms Smash.gg (Smash) and Checkmate Gaming (CMG). As per the deal, Enthusiast Gaming has added Smash and CMG to its advertising platform.

The addition of Smash and CMG adds two new communities with over 400 million combined annual page views to Enthusiast Gaming’s media platform and increases total views by 5% across its network of 100 websites and 900 YouTube channels.

Smash and CMG have community-centric approaches that align with Enthusiast Gaming’s mission to build the largest platform of communities for gaming and esports fans.

“The addition of Smash and CMG adds two substantial esports platforms to our diverse network of leading communities across all aspects of the gaming industry. Both companies have unique, player focused esports engines that empower all gamers to engage and play competitive esports matches and tournaments within the community. Adding two of the largest grassroots esports tournament organizers provides a number of key synergies across our media, esports and entertainment divisions and provides a platform for our communities to connect and interact with each other. We look forward to partnering with Smash and CMG as we continue to grow,” Menashe Kestenbaum, President of Enthusiast Gaming, said.