International English-speaking markets offer expansion opportunity

Mr-Gamble.com, a leading affiliate site owned by Cashmagnet Ltd, has expanded operations to English-speaking markets including the UK and Canada, reflecting fast growth from a successful business model in Finland.  

In just 18 months, www.mr-gamble.com has seen its team grow from 2 to 16 staff to deliver affiliate traffic for iGaming operators in English-speaking markets.  The successful affiliate business combines a player-friendly user experience offering casino comparison reviews and integration with emerging opportunities via Twitch’s streaming platform.  The company has augmented its success by becoming Finland’s most viewed Twitch slots channel in just six months.

Putting the player first, Mr-Gamble’s team, based in Tallinn, Estonia, highlights the various benefits from leading online casino operators.  Easy-to-use filters allow players  to match specific search criteria to their needs, such as high quality casino bonuses, with a brand promise to help users “find a 200% bonus in under one minute”.

Jonas Kyllönen, marketing director for Mr Gamble, commented, “Our aim is to provide an extremely detailed guide to casinos and bonuses that offers a transparent resource for iGaming audiences.  We highlight the hidden T’s and C’s, matched bonus requirements, and free spins sections to ensure we cater for the varied tastes of our growing English-speaking user-base.”

Mr Gamble’s affiliate offering is already well-established in Finland, with players finding the perfect bonus segment to fit their needs in just a few clicks. The filters include details for operators offering features such as Pay and Play, Sports betting, Non-Sticky bonuses or a 200% or higher bonus.

Kyllönen added, “Operators benefit from Twitch like they benefit from any traffic source, so it was a natural choice to also grow a Twitch Community for Mr Gamble.  We still see SEO and PPC as the main pillars of the casino affiliates sector, but complimentary channels like Twitch streaming are both entertaining and good for business.”

The company also plans to target the US market, with licensing currently underway,  as well as looking at opportunities in Asia.