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New betting service, designed to take on the big bookmakers, sponsors trainer with just 10 horses as she bids to upset jump racing powerhouses at Aintree with Santini to showcase their £1 million Grand National Day challenge

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Racingstars, a new peer-to-peer betting service designed to compete with the major bookmakers and encourage responsible gambling has sponsored trainer Polly Gundry for the Grand National as she bids for an Aintree fairytale with Santini.

Exeter-based Gundry has just ten horses in training and sends stable star Santini to make history in the race, as he lines up against runners representing the powerhouse owners and trainers in jump racing.

Racingstars.co.uk have backed Gundry to launch their £1 million Grand National Saturday challenge, giving entrants a day’s worth of entertainment for a fixed price of just £10.

The unique game rewards punters with points per race based on their horse’s finishing position and odds, providing betting fans with a fun way to speculate on every race.

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Entrants can buy 50 tokens for £10, allowing them to enter a game for just 10 tokens each. Entries are limited to one per customer per day.

Nathan Thompson, co-founder of Racingstars.co.uk said: “We’re huge racing fans at Racingstars.co.uk so when the opportunity came up to back Polly Gundry for the big race, it was an easy decision.

“Like us, she loves racing, the horses and wants to level the playing field with the bigger outfits so it was a natural fit. We wish Polly, Santini and her owners the very best of luck in the big race and hope he enjoys his spin around Aintree.”

Speaking of the £1 million Grand National Challenge and motivation to launch Racingstars.co.uk, Thompson said: “We’re offering the chance to win £1 million on Grand National Day for a fixed 10 token entry – and you don’t even have to pick the winner of the first race.

“We’re keen racing fans and love a bet, but felt there was a gap in the market for an experience with a set limit on cost that still provided a day’s worth of entertainment. I’m well aware of the fun of a bet but also the need to keep things sensible and wanted to offer a service to help combat problem gambling by limiting what people can spend and when, removing the need to potentially chase losses or deposit multiple times in a day.”

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Polly Gundry: “Thanks to Racingstars.co.uk for backing me.”

Racingstars.co.uk are a like-minded team who love racing and want to take on the big players, so it’s a natural fit. I hope one of their players takes down the £1 million challenge on Saturday with Santini winning the Grand National!”

Polly Gundry: “Santini is in good form.”

Santini is cool at the moment. He jumped eight fences of different sorts this morning just to keep his mind on something new and that was all good. He was very enthusiastic. I usually try in the week before a race to keep all of his big muscles moving, but I’ve probably done a little bit less with him this week. We just don’t want to put too much stress on his feet, so we’ve had him walking and trotting on nice fresh grassland as it won’t cause him any jarring or pull the nails around in his feet. I probably still do an hour on him every day and then lead him out twice a day.

Polly Gundry: “I think Aintree will really suit Santini.”

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I was really happy with his schooling today. He jumped a rail and then a rail with a water tray before jumping a green fence that we have made up to look like an Aintree fence and he thought it was all good fun which is great going into a race like this. Santini is a very intelligent horse who loves jumping, but he doesn’t like surprises. That’s why we schooled over some unique fences this morning.

As long as the ground is good to soft or softer, that would suit us. He wouldn’t worry about really soft ground, but he also has the most perfect action so good to soft ground would suit him perfectly.

If he is a happy boy doing it, I do think he will stay. He doesn’t quite have the speed of some of the others in the field, but he is a thorough stayer and he wasn’t tired after the Gold Cup. He only raced for two and a half-miles, but he came back in afterwards in the unsaddling enclosure really sprightly. He cries out for a trip.

He is two years older than when he was second in the Gold Cup. The first circuit of the Gold Cup this year was slightly slower this year which didn’t play to our strengths, we have excuses and I think the longer trip and a track that takes a fair bit of jumping might really suit him.

Polly Gundry: “It’s incredibly special to have a runner in the Grand National.”

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It’s massively special to have a runner in the Grand National, but I don’t think it will hit me about how special it is until it has happened. You just have to treat it like any other race by getting the horse prepared and in the best shape as you possibly can. It’s down to the horse and the jockey Nick Scholfield. If they enjoy it, they will have a great chance.

It would be an amazing thing for me, my family, all of my connections, everyone in Devon and everyone who has ever supported me if he could win or finish in the top six. People try for years and years to have a runner in the Grand National, let alone something that could finish in the top six. I’m very well aware that I’m trying to punch above my weight, but I’ve got lots of experience having been connected with some lovely horses and also being connected with some great trainers when I was riding. Hopefully, I know slightly what we are aiming at.

Santini also has a nice weight in the race off 11st 2lb and it makes Richard and Lizzie Kelvin-Hughes the owners believe that the Grand National was a viable prospect. He is a big horse and he wouldn’t worry about carrying a bit more, but pounds mean lengths in races so it will definitely be a help to him carrying less weight.

I’ve been training for nearly 11 years now, but I’m not the type of person that goes touting about for big-money horses. Partly, because we are located in a lovely area in the East Devon area surrounded by farmers and what I’m really good at is bringing on young horses. It doesn’t mean I can’t train a decent horse, but I get stressed out when I’m training horses under National Hunt rules as I don’t want to get anything wrong. For me, it is not a numbers game. We have great facilities for bringing on young horses, but we don’t have great big gallops like other trainers so we will never be a massive yard as I don’t want to have hundreds of horses. I want to do a good job and I want to continue riding horses – you can’t do both, it simply doesn’t work.

Whilst I think it would be amazing for our little yard and all our supporters who love the point-to-point game and National Hunt racing, it is a huge achievement because the owners Richard and Lizzie Kelvin-Hughes have given me the opportunity to train Santini.

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Santini is very fond of himself and whilst I’m not saying that Nicky Henderson and Seven Barrows treat their horses as a number as such, there are over 100 horses there. All those big trainers have amazing facilities and a huge number of staff, but it is just different in a smaller yard. Santini knows he is very special so I do think it does suit him being in a small yard.

Polly Gundry: “Of the other horses in the race, I love Snow Leopardess.”

I’ve always liked Delta Work and thought he was a massively talented horse. He won the Cross Country and I thought he would be the winner of the Grand National. He has a big weight, but is interesting. I also love Snow Leopardess because of the story given she has had a foal and then come back. I have kept an eye on her and if the ground got wetter, it would play into her hands a bit more. Whether she has as much class as others in it remains to be seen. There are some horses coming into the race who have class form in their back catalogue but have not been showing it of late.

Polly Gundry: “We travel to Aintree tomorrow.”

The journey to Aintree is tomorrow as there are so many horses running on Friday that Aintree cannot guarantee us a box until 6pm. We just want him to settle in, have a walk round in the evening before he settles down for the night.

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We will then ride him on Saturday morning. I’ll ride him on the All-Weather just to stretch his legs and give him a trot round. He is a very good traveller and he enjoys going out and having a nose. He enjoys going anywhere new.

Polly Gundry: “Santini is my baby. He is very spoilt.”

In many ways, I guess Santini is my baby. I like to think all of my horses are very spoilt, but he is very well spoilt in particular. He is always getting treats and loves carrots, apples and I am always trying to keep him amused. We have to restrict his hay and forage but I’m always trying to show him that he has lots of things to look forward to.

After I have ridden him out, we’ll then go and have some lunch with Lizzie and Richard at Aintree. During that time Santini will just chill out. He is such a professional horse who has a huge amount of manners.

I feel quite cool about everything at the moment. Before the Gold Cup, we did two to three hours of work with Santini every day to get his weight down a little bit without galloping him too much. I would say his feet are in great feet today and he has a new set of shoes on and I’m very happy with him. I’m confident and relaxed about the horse as everything has gone to plan. I try not to take any risks that are slightly unnecessary and I’m very happy with where he is. Life is a ball at the moment.

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How does Racingstars.co.uk’s Grand National Day £1 million challenge work?

 

  1. Register before the first race

  2. Buy 50 tokens for £10

  3. Pick the 7 horses which score the highest possible points available to win £1 million

  4. Horses earn points based on their starting price and finishing position

 

For full details and to enter, visit: https://grandnational.racingstars.co.uk/aintree/1-million-pound-challenge-on-the-grand-national-day-pdc

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Golden Boomerang Awards 2025: AC Milan Legend Andrea Pirlo Presented the Awards at the Ceremony at Iconic San Siro Stadium

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Boomerang Partners hosted the highly anticipated Golden Boomerang Awards 2025 ceremony at the legendary San Siro Stadium. Over 400 partner teams worldwide participated in this landmark partner tournament, which has become one of the year’s top events in the affiliate marketing industry. It celebrated the brightest achievements in sports and other verticals of traffic performance.

The awards ceremony was attended by none other than Andrea Pirlo, AC Milan Legend and football icon. He personally congratulated the winners and presented the awards on stage, adding prestige and unforgettable energy to the evening.

Andrea Pirlo commented:

“It’s a pleasure to be part of such an exciting event that brings innovation, performance, and community together. My congratulations to all the winners—your hard work truly stands out.”

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11 awards were presented in key affiliate marketing categories. Kajino Media won the main award, the Grand Prix, for topping the sports leaderboard.

The owner of Kajino Media shared his joy and emotions: “Golden Boomerang Awards is a great test of our capabilities and expertise. This tournament allows us not only to evaluate our work but also to be recognized on a global level. For us, it’s just a great success to be a participant in this event. I had some expectations that we would win, but I wasn’t sure, to be honest. I’m happy!..

 

The event offered more than just an award ceremony.

Guests enjoyed a VIP experience with exclusive access to the stadium, the Mondo Milan Museum, and the Official AC Milan Store. There, an Italian artist painted a T-shirt individually for all willing event participants.  The awards ceremony was accompanied by a show masterfully staged by renowned Italian director and showrunner Gabriele Rizzi, known for his work with top fashion houses and large-scale productions. Guests savored world-class entertainment from top DJs, fashion creatives, and Michelin-starred food.

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One of the highlights was a charity auction featuring unique prizes:

  • Commemorative watch celebrating the club’s 2003/2004 season victory
  • Custom-designed ball with Andrea Pirlo’s autograph
  • Exclusive Pirlo lot – premium wine
  • T-shirt signed by the team forward, Rafael Leão

All proceeds — totaling 8,000 EUR — were donated to Fondazione Milan to support youth sports development

Benedetto Di Blasi, Fundraising and Digital Communication Officer of Fondazione Milan said: “Thanks to this fundraiser, in the next season 2025/26, Boomerang and its partners will support 27 children, either living with disabilities or in vulnerable environments, giving them the opportunity to play sports in safe and high-quality project spaces.”

The Golden Boomerang Awards 2025 showcased how the worlds of sport, technology, and affiliate innovation continue to converge, with unforgettable moments, legendary guests, and record-breaking results. Boomerang Partners is already starting work on the tournament’s third season, which is rightly becoming an integral part of the industry.

The post Golden Boomerang Awards 2025: AC Milan Legend Andrea Pirlo Presented the Awards at the Ceremony at Iconic San Siro Stadium appeared first on European Gaming Industry News.

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Bragg to Attend the Gaming in Holland Conference

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Bragg will be attending and sponsoring the Gaming in Holland conference, taking place in Amsterdam on June 5, 2025.

“The Netherlands has been one of Bragg’s core markets since day one. Today, we’re proud to hold a strong third of the market share, serving as the trusted PAM, technology and content partner for some of the country’s leading operators,” the company said.

Bragg’s innovative technology continues to drive results in this highly competitive landscape, including:

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• Bragg PAM, advanced player account management platform

• Bragg HUB, seamless content aggregation product,

• Award winning gamification toolset Fuze

• Top-performing casino content

• Industry leading responsible gaming solutions and services.

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Atlaslive Shortlisted for Prestigious EGR B2B Awards, Recognizing Excellence in Sportsbook Platform Innovation

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Atlaslive, a dynamic iGaming platform, is thrilled to announce its shortlisting for the highly anticipated EGR B2B Awards 2025 in the coveted Sportsbook Platform Supplier category. The awards ceremony is scheduled to take place on 3 July 2025 at The Roundhouse in London.

This recognition underscores Atlaslive’s commitment to providing market-leading solutions for the online wagering sector. The Sportsbook Platform Supplier award specifically acknowledges platforms that have demonstrated exceptional performance, innovation, and client satisfaction over the past 12 months.

Atlaslive’s nomination is a testament to its robust and comprehensive product offering, which empowers operators with a cutting-edge and flexible sportsbook platform. The shortlisting reflects Atlaslive’s strengths across the key criteria evaluated by the EGR B2B Awards judging panel:

  • Commercial Success: Atlaslive has achieved 3x growth in total bet volume and triple-digit GGR growth, highlighting strong market demand.
  • Product Integration and Delivery: The platform is renowned for its seamless integration capabilities and efficient delivery, enabling operators to quickly and effectively launch and scale their sportsbook operations within less than 2 days.
  • Innovation: Atlaslive consistently pushes the boundaries of sportsbook technology, introducing innovative features, like 3D Match Tracker, Bet Builder and functionalities that enhance the betting experience for users and provide a competitive edge for operators.
  • User Interface and Experience: The Atlaslive platform prioritizes an intuitive and engaging user interface, ensuring a smooth and enjoyable betting experience for players across all devices.
  • Back Office/Reporting: Atlaslive provides operators with a powerful and comprehensive back office system, offering detailed reporting and analytics to facilitate informed decision-making and operational efficiency.

“We are incredibly proud to be shortlisted for the EGR B2B Awards,” said Lidiia Vakulenko, COO at Atlaslive. “This nomination is a direct reflection of the hard work and dedication of the entire Atlaslive team and our unwavering commitment to delivering a best-in-class sportsbook platform. Being recognized by such a respected industry body as EGR is a significant achievement and motivates us to continue innovating and providing exceptional value to our clients.”

The EGR B2B Awards are widely regarded as the premier awards program for the online gaming industry, celebrating the best service providers and suppliers. Atlaslive’s shortlisting in the Sportsbook Platform Supplier category solidifies its position as a key player and innovator in the competitive online wagering market.

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Atlaslive looks forward to attending the EGR B2B Awards ceremony and celebrating the achievements of the industry’s leading companies.

This document is provided to you for your information and discussion only. This document was based on public sources of information and was created by the Atlaslive team for marketing usage. It is not a solicitation or an offer to buy or sell any gambling-related product. Nothing in this document constitutes legal or business development advice. This document has been prepared from sources Atlaslive believes to be reliable, but we do not guarantee its accuracy or completeness and do not accept liability for any loss arising from its use. Atlaslive reserves the right to remedy any errors that may be present in this document.

About Atlaslive

Atlaslive, formerly known as Atlas-IAC, underwent a rebranding campaign in May 2024. It is a B2B software development company that specializes in creating a multifunctional and automated platform to optimize the workflow of sports betting and casino operators. Key components of the Atlaslive Platform include Sportsbook, Casino, Risk Management and Anti-Fraud Tools, CRM, Bonus Engine, Business Analytics, Payment Systems, and Retail Module. Follow the company on LinkedIn to stay updated with the latest news in iGaming technology.

The post Atlaslive Shortlisted for Prestigious EGR B2B Awards, Recognizing Excellence in Sportsbook Platform Innovation appeared first on European Gaming Industry News.

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