The famous sport and football gambling brand has created a series of video assets featuring big names from the horseracing industry to help publishers leverage acquisition opportunities
The Pools, the legendary sports and football gambling brand, is helping affiliates leverage the huge acquisition opportunities presented by the annual Aintree Grand National with a special content pack that includes an esteemed pundit panel.
The promotional pack provides quality assets across video and visual, offering a range of content featuring some of the biggest names from the world of horse racing.
This includes videos of former Grand National Winner, Robbie Power, and Jockey Club Managing Director, Dickon White, at the Aintree Racecourse. Pundits Paul Jacobs and Tony Scott have also filmed segments at Aintree.
Affiliates can use the video content to deliver added value to their site visitors and members in the run-up to the Aintree Grand National, which this year takes place from 7 – 9 April.
The Pools and its parent brand, The Football Pools, recently relaunched its affiliate program with sportsbook and casino affiliates being offered a range of generous deals to promote both brands to their audiences in the UK.
Mark McGuinness Head of Marketing at The Pools, said: “The Aintree Grand National is one of the biggest events on the UK horse racing calendar and presents sportsbook and casino affiliates with a huge opportunity to engage new audiences and drive more players to their partner brands such as The Pools.
“But to stand out from their rivals and win the acquisition race, affiliates need to publish high-quality content across all channels including video. This can be a big undertaking, especially for smaller affiliates, which is why we have put this promotional pack together.
“The pack features videos from horse racing royalty, including former winner Robbie Power, pundits Paul Jacobs and Tony Scott, as well as Jockey Club boss Dickon White, and will help all of our publisher partners maximise the opportunities presented by the Aintree Grand National.”