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How Smartico Gamification Can Spice Up Your CRM

Published

4 years ago

June 17, 2021

All customer relationship management (CRM) divisions sometimes reach a dead end of options.

Sent emails? Tick. Sent short messages? Tick. Sent push notifications to mobile apps? Tick. Sent social media posts? Tick. Sent pop ups to website visitors? Tick.

Well, all done. What to do next?

This is where gamification comes in handy. Gamification kills the CRM cul de sac.

How Exactly Can Gamification Contribute to CRM?

Gamification can be the steroid that boosts the efficiency, productivity and the conversion rate of any CRM. It offers multiple attractive options to ensure customer engagement.

Prague Gaming & TECH Summit 2025 (25-26 March)

Take for instance Smartico Gamification tool. It functions as an add-on over its CRM platform. Practically, it is a fountain of creative and surefire marketing campaigns.

To know what gamification can contribute to a CRM, one needs to understand just one or two features of gamification. In the case of Smartico Gamification tool, let’s focus on such a feature, namely Smartico Tournaments.

Before going to the operational part, here is a quick overview of Tournaments.

Tournaments, in a Nutshell

Smartico Tournaments basically makes customer activity a competition. Two or more players can compete against each other for the activities they do on a betting platform, for instance. The activities can be virtually anything: just logging in, actual betting, bets or amount won, and so on. It is up to the CRM operator to decide on.

Smartico Tournaments offers a bunch of options to the operator to create a tournament for the customers. It automatically tracks customer’s activity on the betting platform and compiles a leader board on the basis of points won by each customer.

The best thing about Smartico Tournaments is its near plug-and-play ease of use. It does not require elaborate software installing. It neither necessitates any tweaks to the existing system infrastructure. It mostly works as an extension of the existing platform.

How Can a CRM Operator Benefit from Tournaments

Tournaments help customer engagement in multiple ways. The following example is kind of self-illuminating.

Consider the case of simple tournament. Let it be based on the players’ number of betting wins. That is, the tournament is based on the number of wins for a player in a particular time frame. The time frame can be set for one hour, a single day, or specific dates.

The CRM operator can announce the tournament through multiple channels to entice the potential punters. The operator can decide on which type of users are eligible for participation, for example, VIP customers or punters in a particular game of football.

Once the eligibility rules, time frame and the type of customer activity are set, Smartico Tournaments engine will swing into action. It automatically tracks the customer activity within the given conditions and rules and compiles the points for each participant. A leader board will be displayed to the players, causing much enthusiasm and interest among them.

In this tournament, the player who has won the most bets on the platform during the time frame will emerge victorious.

This is just an example of a tournament. As you can imagine, tournaments can be set in any number of ways.

For example, a tournament based on the amount of money wagered during a particular period too can be conducted. Here, the player who wagers the maximum amount in that time frame will be the winner.

Here are some of sport betting tournaments a CRM operator can conduct to good effect:

Players who made or won most bets on a single team, such as Liverpool or Barcelona
Players who made or won most bets on a single real-life tournament, such as Euro Cup or Copa America
Players who punt on or above a certain odds

A leader board with bonus points will act as a good discussion starter among players and subject of social media posts.

So, the benefits of tournaments should now be obvious. The major benefits can be summarized as below:

Encourage interaction among players and build a sense of community
Provide value-addition by allowing the players to compete among themselves
Build brand loyalty among players by offering them points and bonuses

What the Players Gain from Tournaments?

Surely they gain better enjoyment out of tournaments. And there is always a feel good factor, especially who do well in the tournament.

As for any rewards, it’s up to the operator to decide on this after careful consideration of the cost-benefit scenario. The Smartico tool offers three options:

The players win Points, which is part of Smartico Gamification tool and allows players to buy bonuses and other items from the Gamification Shop.
The players win bonuses directly from the operator. For this, the Gamification tool requires API access to the platform’s bonus system.
The players win gifts directly from the operator. The gifts can be anything that the operator deems fit, such as an iPhone or a PS5.

To sum up, Smartico Tournaments is a hassle-free tool to enhance customer engagement and activities. With tournaments, you can be sure of one thing: the CRM division will not hit a dead end.

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The German Games Industry Association Congratulates Winners of the German Computer Game Awards 2025

Published

2 days ago

May 16, 2025

Niji Narayan

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Reading Time: 3 minutes

Outstanding games from Germany and a great show with many well-known personalities: the year’s best games made in Germany were honoured at the German Computer Game Awards 2025 (DCP) in Berlin. In the Palais am Funkturm, guests from the areas of culture, society, media, politics and the game industry celebrated the creative teams behind the high-quality games. The hosts Katrin Bauerfeind and Uke Bosse led the audience through the entertaining evening, which numerous viewers also followed via live stream.

The winner in the highest-profile category, “Best German Game,” was “Enshrouded” from the studio Keen Games. The coveted award was presented by Federal Minister for Research, Technology and Aerospace Dorothee Bär, who is responsible for computer and video games in the new Federal Government. The survival RPG game also won in the category “Best Innovation and Technology”. The award for “Studio of the Year” went to Megagon Industries from Berlin, the studio behind the successful “Lonely Mountains” games. The games community and DCP jury chose the streamer Stephan Bliemel, known as Steinwallen, “Player of the Year”. For over a decade, Steinwallen has impressively demonstrated in his video streams how history can be successfully imparted through games. Prize money totalling 800,000 euros was awarded in the framework of the DCP 2025.

The German Computer Game Awards were hosted by the German Federal Government and game – The German Games Industry Association.

“We congratulate all the award winners. Impressive variety, captivating stories and first-rate technologies: once again, on the grand stage of the German Computer Game Awards 2025, the enormous strength of German games studios was clear to see. Germany produces exciting games with world-market potential. These successes send a strong signal and show what Germany has to offer as a game production location. Together with the new Federal Government, we want to enable this creative and technological excellence to shine even more brightly on the international stage in the future,” said Felix Falk, Managing Director of game – The German Games Industry Association.

Overview of all the winners of the German Computer Game Awards 2025:

Best International Game (not endowed)

• Split Fiction (Hazelight Studios / Electronic Arts)

Best German Game (endowed with 100,000 euros)

• Enshrouded (Keen Games)

The other nominees each receive 30,000:

• Lonely Mountains: Snow Riders (Megagon Industries)

• Thronefall (Grizzly Games)

Best Family Game (endowed with 40,000 euros)

• PRIM (Common Colors / Application Systems Heidelberg)

Newcomer Award – Best Debut (endowed with 60,000 euros)

• Nordhold (Stunforge / Stunforge & HypeTrain Digital)

The other nominees each receive 25,000 euros:

• Footgun: Underground (Turtle Knight Games / CobraTekku Games)

• Mindlock – The Apartment (Roof Cut Media / United Soft Media)

Newcomer Award – Best Prototype (endowed with 50,000 euros)

• Blob the Klex (Melena Dressel, Alejandro Rebolledo, Laura Octavianus / Hochschule Darmstadt)

The other nominees each receive 25,000 euros:

• MapMap – A game about Maps (HAW Hamburg / Pipapo Games)

• Stuntboost (Julian Höltge, Tobias Kozel)

• Echoes of Mora (HTW Berlin / Meike Strippel et al.)

• Exhibit A (MDH München / Olivia Falke et al.)

Best Innovation and Technology (endowed with 40,000 euros)

• Enshrouded (Keen Games)

Best Audio Design (endowed with 40,000 euros)

• ODDADA (Sven Ahlgrimm et al.)

Best Game Design (endowed with 40,000 euros)

• Thronefall (Grizzly Games)

Best Graphic Design (endowed with 40,000 euros)

• Harold Halibut (Slow Bros.)

Best Mobile Game (endowed with 40,000 euros)

• Duck Detective: The Secret Salami (Happy Broccoli Games)

Best Story (endowed with 40,000 euros)

• Vampire Therapist (Little Bat Games)

Best Serious Game (endowed with 40,000 euros)

• Deine Stimme (Sebastian Grünwald & Reality Twist / Bavarian State Centre for Political Education)

Studio of the Year (endowed with 50,000 euros)

• Megagon Industries (Berlin)

Player of the Year (not endowed)

• Steinwallen

Special Jury Award (endowed with a total of 10,000 euros; the two winners each receive 5000 euros)

• Flipper und Arcade Museum Seeligenstadt

• GAME:IN

The post The German Games Industry Association Congratulates Winners of the German Computer Game Awards 2025 appeared first on European Gaming Industry News.

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Slotozilla Data Report: Unveiling 2024’s Gaming Statistics

Published

2 days ago

May 16, 2025

Niji Narayan

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Reading Time: 2 minutes

Slotozilla is an industry-leading online casino and slot review platform. Since its inception, the company has published refreshed analyses covering iGaming operators and software – with the intent to provide accurate, informative data for all users.

Throughout 2024, Slotozilla collected relevant data pertaining to player usage of the platform. These insights unveiled clear illustrations of player preferences, gender distribution, age-related data and other appropriate gaming behaviour. The report outlines significant findings laid bare by Slotozilla’s year-long study.

Explosive Global Favourites: The Demo Slots That Dominated 2024

Clear regional preferences were brought to light during Slotozilla’s 2024 analysis, as Book of Ra dominated the European industry. Where’s the Gold represented Australia’s favourite slot, while Plinko, Wolf Run and Sizzling Hot garnered significant attention from a worldwide player base.

Sizzling Hot Deluxe earned plaudits within the French gaming arena – attaining nearly one-quarter of the nation’s demo playtime. Industry developers and operators should expect these slots to influence the iGaming scene in 2025 and beyond.

Beyond the Numbers: Surprising Engagement and Demographic Shifts Revealed

The previous year detailed a clear shift towards all-encompassing domination by particular titles and demographics. For example, Columbus proved a major hit among USA bettors – racking up an average playtime of 194.8 minutes. That figure sits far ahead of the next game in line, King of Atlantis, which garnered 72.5 minutes per average session from French users.

Similar lob-sided statistics exist when comparing gender-based play, as male German players form 73.91% of the nation’s users—potentially guiding marketing efforts.

Modern Industry Impact

Data collected by SlotoZilla evidences various marked industry shifts spanning several key demographics. The report’s holistic view of the modern iGaming industry highlights the increasing necessity for targeted marketing campaigns, relevant themes and boundary-pushing features.

Users located in Australia, Poland and Canada are notable in this regard – as players from all three vital nations tend to access online slots from the age of 25 onward. Strategies around this data are central to maintaining a robust industry.

The post Slotozilla Data Report: Unveiling 2024’s Gaming Statistics appeared first on European Gaming Industry News.

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BGC Raises Concerns About Potential Negative Impact of Further Tax Hike on the Gambling Industry

Published

2 days ago

May 16, 2025

Niji Narayan

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Reading Time: 2 minutes

The Betting and Gaming Council (BGC) has warned against further new tax rises on members, as it was confirmed Levy payments to the Horseracing Betting Levy Board are expected to increase for the fourth year in a row.

BGC members are expected to contribute a record £108m in Levy payments to the HBLB for last year, new figures reveal.

The figure, provided by the independent HBLB, is an increase of £3m on the previous year.

It is the fourth year in a row that Levy contributions have increased, from £97m in 2021/22, to £100m in 2022/2023, £105m in 2023/2024 and £108m in 2024/2025.

This increased contribution came despite a concerning fall in betting turnover, and amid threats of a further new tax hike on online sports betting.

The independent HBLB said average turnover per race was down by about 8% on 2023/24, representing a 15% fall on 2022/23 and 19% drop on 2021/22.

Meanwhile, earlier this month the Treasury announced a new tax consultation, proposing replacing the three current online betting and gaming tax rates, with a single new one, sparking fears for sports like racing.

Betting and Gaming Council CEO Grainne Hurst said: “For the fourth year running Levy contributions have increased to record levels, demonstrating the growing, long-term investment regulated betting provides British horseracing.

“But it is concerning to see once more that despite record Levy contributions, racing continues to struggle, both as a sport and as a betting product, with betting turnover down again year on year.

“BGC members remain committed fans of racing and recognise better than most the huge economic impact it makes in communities across the country.

“It’s now more important than ever this vital contribution is not undermined by further new tax rises through the creation of a single tax for online betting, which risks driving punters away from the sport, or into the arms of the growing, unsafe gambling black market.

“These parasite operators don’t pay tax, don’t care about safer gambling, and do not contribute a penny to the Levy. The BGC wants sustainable growth, for our members and for racing, but any new taxes would halt investment, hurt punters and harm racing.”

This fourth annual increase is a new record since the Levy collection reforms of 2017/18.

The post BGC Raises Concerns About Potential Negative Impact of Further Tax Hike on the Gambling Industry appeared first on European Gaming Industry News.