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Outlook on the gambling industry in 2021 per region by selected Way Seers
European Gaming and Gaming Americas Way Seers share their opinion about the new year.
There is no doubt that 2020 has changed the industry in many ways and we can expect 2021 to have lots of surprises.
We have asked our Way Seers from European Gaming and Gaming Americas to share their opinion about what they are expecting from the year 2021 in Europe, in North and Latin America.
Here is what the European Gaming Way Seers are saying:
“With Germany and the Netherlands both planning to launch their new licensing regimes in 2021 we will see some long-anticipated markets opening. This will mean new opportunities and challenges for the industry and, in general, I believe 2021 will be a year in which the industry will be tested: AML compliance and social responsibility being on the top of the agenda. The pandemic, which we are still in, will increase the need for the industry to continue to step up their game and I expect a lot more focus and discussion around responsible product design and advertising. Affiliates and possibly also streamers will likely bear the brunt of this.” – JESSICA MAIER, Chief Risk Officer, Head of Legal and Compliance at Push Gaming
“We want to be positive going into a new year, wishing health, wealth, and prosperity. 2021 must be a better one for the gambling industry. On several key issues, I believe the industry manifested how quickly and adequately we can come together and respond, in times of dire crisis. We need to do much more of that in 2021 and beyond. Rigid market restrictions are being rolled out in existing markets, at the same time, 2021 will see market openings in Europe and beyond as well as ongoing innovation by the online industry. The crisis, which has hit State revenues, should yield more discussions on the benefits of proper regulation – in a sustainable way. 2021 should see research and evidence-based policy better guiding legislators and regulators, with industry more proactively wanting to provide credible evidence to inform policy, as well as match innovation and safer gambling.” – CHARMAINE HOGAN, Head of Regulatory Affairs at Playtech
“I expect 2021 to be about the product, both in terms of increased regulatory attention and the required creativity when it comes to innovation. It will be the product that will set companies apart from their competition, especially in mature regulated markets where we will likely see the 2020 re-regulation trend continuing. Increased attention to addressing player advancement, the use of AI and automation will likely play key roles in this. When it comes to how regulation will evolve, my hope is that we will see more focus on data-driven and evidence-based regulation rather than restriction being applied across the board. The UKGC’s call for evidence on remote customer interaction and affordability will be one to watch, and of course, the US will catch everybody’s attention in 2021.” – SISSEL WEITZHANDLER, Chief Compliance Officer at Play’n GO
“2021 will certainly be a challenging year as Europe is dealing with the health and economic consequences of the pandemic. In the gambling sector, the main objective will be to continue to look for innovative, secure solutions for the growing online sector and to withdraw the restrictions that were introduced as a result of the COVID-19 situation.” – RAFFAELA ZILLNER, LL.M, Secretary-General at Austrian Association for Betting and Gambling (OVWG)
“2020 was a year of becoming aware. Suddenly there were situations that we would never have thought possible. There were threats, existential threats that we were not prepared for. The incredible impact of restrictions on the land-based gambling industry revealed the strengths of online gambling in times of crisis – both for providers and to meet demand. Policymakers cannot ignore that.” – DR. JOERG HOFMANN, Partner at MELCHERS LAW
“For me as being a passionate representative of the online gambling industry, it is fascinating to observe how well these services function in a society under the kind of pressure we now face. The transition from land-based to online has received a boost, and I believe that the entertainment from our industry together with contributions from other platforms such as streaming media services truly make people’s lives better under these tough conditions.” – GUSTAF HOFFSTEDT, Secretary-General at the Swedish Trade Association for Online Gambling
To dive into quality knowledge and meet up with the top names of the industry in the EU/EEA/CIS and Balkans, make sure to signup and attend our virtual meetups in 2021.
The first virtual Quarterly Meetup of the European gaming industry will take place on February 11 and you can find more information/register on the following page: https://europeangaming.eu/meetups/
Here is what the Gaming Americas Way Seers are saying:
“In terms of jurisdictions, I would say that the advances on online gaming and sports betting regulations in several provinces of Argentina will have an important protagonist in 2021, as well as the market development of recently regulated jurisdictions that are strategically important such as Puerto Rico and Panama. In Brazil, the advances to the fixed odds sports betting regulation and concession or authorization process will continue to be closely followed by the industry as well as the role that the States will also have on the operation of Lotteries and possibly participating in the sports betting market.
Also, how player behavior and preference post-Covid will shape the land-based operations, potentially propelling a faster way to the convergence of the online and land-based world, not only from the game content and player experience perspective but also in terms of possible partnerships. The Role that payment methods will play in all this will be key.
I believe operators will take much more informed decisions and give a higher priority not only to cost but also to the added value from their technological partners, especially with the significant rise of illegal gaming during the pandemic. It is crucial to bring the players back to the legal gaming offer with a better player experience and with the benefit of the protection to the vulnerable and all the related responsible gaming tools that are only available in the regulated operations.
I take the opportunity to wish everyone a happy, healthy and safe New Year!” – KAREN MARCELA SIERRA-HUGHES, Director, Latin America, and Caribbean Government Relations and Business Development at Gaming Laboratories International (GLI®)
“From a Canadian perspective, one item to look out for is Bill C-13, An Act to Amend the Criminal Code (Single Event Sports Betting). The First Reading took place in the House of Commons in November 2020. The House of Commons is in recess until February due to the holidays, but a Second Reading vote on Bill C-13 could be arranged as early as mid-February. Another exciting item in Ontario’s competitive iGaming regime, which will include private operators. The regime will be further developed over the coming months.
On the US side, we expect additional states to legalize sports betting and Mazooma is looking forward to expanding in those states.” – CHANTAL CIPRIANO, Senior Director, Legal & Compliance at Mazooma
“2021 will be a blockbuster year for all things sports betting. I am especially excited to see the innovative products brought to market by startups and early-stage companies that are just starting to break into the mass market.” – LLOYD DANZIG, Founder & CEO at Sharp Alpha Advisors
“2020 has been the most challenging and at times craziest year of our lives and we have all had to face and overcome unexpected situations. But there is now a glimmer of light at the end of the tunnel and the future of the gambling industry is looking much brighter for 2021. Of course, we must still work together and look after one another if we are to ensure this great industry not only survives but thrives over the next 12 months. At Focus Gaming News we will continue to play our part, bringing you the latest news, interviews, and analysis.” – FERNANDO SAFFORES, Founder & Director at Focus Gaming News
“2020 – the year of the ‘lockdown’ — has shown a demand for interactive products. In the US, I expect 2021 will lead to increased offerings such as e-lottery and increased acceptance of e-sports as a betting market. We should also expect to see the industry leverage the commercial success (and accompanying increase in state tax revenue) of online sports betting to justify an expansion of online casino in additional US states.” – JEREMY KLEIMAN, Gaming Attorney and Member at Saiber LLC
“One of the most important things to look for is the continued rollout of sports betting across additional states in the US. Are states like Ohio and Georgia going to actually get across the finish line? Will New York finally legalize mobile betting?
I’m also looking at whether sports betting operators are able to continue to grow their base and reach the tens of millions of casual sports fans who don’t presently bet on sports.” – EVAN DAVIS, Managing Director, Sports Betting and Gaming for SeventySix Capital Sports Advisory
All through the year, you can tune in on quality discussions and meet up with the top names from the North and Latin American gaming industry. Make sure to signup and attend our virtual meetups which will take place on a quarterly basis in 2021 and make the most of them.
The first virtual Quarterly Meetup of the North and Latin American gaming industry will take place on January 28 and you can find more information/register on the following page: https://gamingamericas.com/meetups/
For further sponsorship/speaking and marketing inquiries, make sure to reach out to Andrada Marginean (B2B Sales Executive at Hipther Agency).
For media-related inquiries, please contact Alexandru Marginean (Marketing Specialist at Hipther Agency).
Latest News
Atlas-IAC’s CEO Maxim Slobodyanyuk Talks Winning Strategies & Vision for Future Growth in the iGaming Sector
Atlas-IAC, a Next-Generation iGaming platform, has been recognized as the Best Sports Betting Provider Of The Year and Rising Star In Sports Betting Technology at the Prague Gaming & Tech Awards 2024. The GamingTECH Awards annually determine industry excellence in Central and Eastern Europe. Maxim Slobodyanyuk, CEO of Atlas-IAC, tells about insights into Atlas-IAC’s innovative solutions that are reshaping the iGaming landscape and the core principles of partnership driving mutual evolution for both Atlas-IAC and its esteemed operators.
Congratulations on winning “Best Sports Betting Provider Of The Year” and “Rising Star In Sports Betting Technology” at the GamingTECH CEE Awards 2024! How does Atlas-IAC feel about receiving such prestigious recognition?
We take pride in being acknowledged as the best sports betting provider and the rising star in sports betting technology across Central and Eastern Europe. At the heart of our success lies a team of exceptional visionaries, developers, and business analytics striving to elevate the industry to new heights of technological innovation and responsible gaming practices.
I’d like to thank our great partners for choosing Atlas-IAC as their technology provider, and for subscribing to our core business principle — to evolve and grow together. Our win is our partners’ win as well.
To be the best sports betting provider entails a weighty responsibility, one we approach with unwavering dedication. These awards serve as a validation of our unwavering commitment to excellence and as a catalyst for renewed determination to shape the future of sports betting technology. We are grateful for recognition and remain resolutely committed to charting new horizons of success alongside our valued partners.
Could you provide insights into the strategies that drove Atlas-IAC’s success in the iGaming industry?
At Atlas-IAC, our success strategy revolves around building strong partnerships and establishing a notable presence in the competitive global entertainment technology market. We prioritize automation, which gives us an edge in emerging markets and allows us to onboard partners quickly and streamline operations.
Continuously improving our platform to offer a seamless Sportsbook API experience is a priority. Our aim is to deliver fast performance, smooth betting experiences, real-time risk management, advanced anti-fraud measures, and scalable solutions for partners worldwide.
Staying up-to-date, enhancing our product, analyzing market and partner needs, and proactively responding to them are essential. Being the top technological partner is a strategy that consistently works for us.
How does Atlas-IAC’s in-house developed Sportsbook differentiate itself from competitors?
Atlas-IAC’s in-house developed Sportsbook sets us apart because we have full control over its features and can make rapid improvements. Features like Personal Odds Boost and Clever Margin allow for customized experiences tailored to our partners’ needs. We focus on personalization, ensuring the product aligns perfectly with each operator’s requirements. With a skilled team dedicated to our partners’ needs, we can promptly address requests and deliver effective solutions.
Atlas-IAC offers one of the most automated Sportsbook available in the market. How does automation enhance the experience for both operators and users?
Our fully automated Sportsbook API is efficient and user-friendly, enhancing engagement and retention. It’s equipped to handle high demand periods effectively and offers tools for precise betting management and reliable results. We can swiftly develop and integrate custom modules for partners, giving us a competitive edge. We prioritize meeting partners’ needs while delivering enjoyable experiences for players, fostering mutual benefit for all involved.
What specific features or tools have been well-received by operators in the iGaming industry?
In the realm of iGaming, Atlas-IAC has garnered recognition for its remarkable adaptability and keen responsiveness to the requirements of our partners. Understanding the distinctive needs of each operator, we have crafted a tailored approach to ensure effective solutions.
One specific example of our successful tools is our Cashback feature, which serves as a versatile tool for promoting sporting events and enhancing player entertainment. This feature offers customizable settings based on specific sports, events, odds criteria, and frequency. With such flexibility, operators can effectively incentivize participation and elevate excitement levels among players.
In essence, the suite of features and tools offered by Atlas-IAC not only addresses the diverse needs of operators but also fuels engagement and growth within the iGaming industry.
What are Atlas-IAC’s goals for continued innovation and growth in the iGaming sector?
Looking ahead, our primary aim is to continually push the boundaries of innovation while delivering outstanding value to our partners. We remain steadfast in our commitment to leading the charge in the iGaming sector, fostering sustainable growth, and championing responsible gaming practices. Our strategy revolves around staying agile, adapting to emerging trends, and catering to the unique needs of operators worldwide.
The evolving sports betting landscape of 2024 underscores the critical importance of adaptability and innovation. Operators must navigate this dynamic environment marked by technological advancements and regulatory shifts, and Atlas-IAC stands ready to assist them in this endeavor.
In terms of market focus, we are meticulously evaluating opportunities in LATAM, Eastern Europe, South-East Asia, and Africa. These regions offer significant growth potential, and our tailored strategy is geared towards effectively meeting the unique demands of these diverse markets.
The post Atlas-IAC’s CEO Maxim Slobodyanyuk Talks Winning Strategies & Vision for Future Growth in the iGaming Sector appeared first on European Gaming Industry News.
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The evolving landscape of affiliate marketing within the iGaming ecosystem presents both opportunities and challenges due to regulatory shifts. Adapting to these changes is crucial to navigate the dynamic environment effectively. Slotegrator experts exploring strategies to avoid pitfalls globally and adopting adaptable approaches can optimize affiliate marketing amidst evolving regulations.
The iGaming industry has had to focus on a number of changes in the area of affiliate marketing – as a result of regulatory and advertising changes.
Beyond that, it’s important to keep in mind another important key initiatives that include key components of a successful affiliate program:
- The quality of the content the affiliate creates.
- Regulations the affiliate or affiliate program might be subject to.
- This is especially important if the affiliate expects a commission for every sign-up. If the affiliate is getting paid for every player they send your way, the players need to stay for a while for it to be worth it.
- An ongoing analysis of the size and quality of traffic the affiliate is delivering you.
To know more about these points you can read an instruction from the Slotegrator Academy by link.
The changes have not only affected the regulatory environment of the iGaming industry, but also affiliate marketing as a result of the general changes. What is important to look out for?
Slotegrator shares some regional specifics of affiliate marketing:
- Asia is a diverse and dynamic region for affiliate marketing in the iGaming industry. Affiliates operating in Asia have to navigate complex regulatory conditions and varying cultural attitudes. Marketing managers have to employ strategies that prioritize mobile channelization, collaboration with opinion leaders, and compliance with local laws — all of which are essential to success.
- Affiliate marketing in Africa is still in its early stages but is already showing significant potential. With the increasing availability of the internet and the spread of smartphones, the continent is opening up opportunities for affiliates to reach a fast-growing market. However, factors such as regulatory uncertainty, payment processing difficulties, and the cultural diversity of the region need to be taken into account.
- In Latin America working with local affiliates who have a deep understanding of the regional market helps to better customize marketing campaigns and achieve higher conversion rates. Given the strict regulation of gambling in some Latin American countries, it is important to comply with local laws and advertising restrictions to avoid negative consequences.
- Affiliate marketing in Europe is a dynamic and competitive landscape where effective strategies and a professional approach can ensure significant business success and growth in the iGaming sector. One of the important parts of affiliate marketing in Europe is the use of a variety of channels to build audiences. It helps to diversify and increase the flow of traffic to the partner’s site, which helps to increase conversion rates. Careful research of each country’s rules and restrictions is needed regarding the advertising and promotion of gambling.
Alyce Fabel from CasinoRIX, Slotegrator’s media partner, summarizes key aspects for affiliate companies to concentrate on.“As each year passes, affiliates must strive to improve and keep pace with the market. Competition is growing, regulations are evolving, and that brings changes to many regions. We can highlight five key points for affiliate companies to focus on:
- Continuously search for and acquire new traffic channels. It’s crucial not to focus only on one channel; diversification is necessary. This has been particularly evident in the past year, with significant changes and updates in SEO and mobile traffic (iOS/Android applications).
- Ensure content quality. As AI tools continue to advance, it’s essential not only to learn to apply them in work but also to differentiate content written by humans from AI-generated content (especially crucial for SEO projects).
- Configure deep analytics. Constantly work on improving traffic quality and understand where to make enhancements. The standards for traffic quality are rising.
- Provide added value. It’s time to start developing the product aspect as well, thinking not only as an affiliate but also about providing customers with additional value. This will also help in achieving higher-quality marketing.”
Cultivate relationships with partners. Build strong and lasting relationships, stay informed about all industry changes and news, and keep up with technologies and innovations. This is crucial for achieving high results.
And some words about the affiliate marketing trends as a compass to guide development efforts in this area in the right direction. Khoren Ispiryan, sales manager at Slotegrator, and the speaker of the latest Prague Gaming & TECH Summit ‘24, shares some insights:
- “The best thing is to include real people in the affiliate marketing. To create an environment where bloggers, streamers and influencers will make a bigger impact on the end user behavior.
- In 2024, gambling companies will continue to partner with influencers and other internet celebrities. These partnerships will be increasingly effective methods of attracting new audiences, promoting products, and increasing brand awareness.
- Loyalty programs and other ways of enhancing the user experience will also be essential for the promotion of gambling websites.
- The development of partner relationship management software will be a major priority. It will help improve usability for affiliate partners and enable better communication between companies and affiliates. For instance, Partnergrator from Slotegrator offers a solution for online gambling platform operators who face difficulties in tracking their affiliate program data. This innovative solution provides the ability to manage and analyze affiliate programs in real-time, using analytics to simplify the decision-making process.”
The post How to avoid failing at affiliate marketing in 2024? appeared first on European Gaming Industry News.
GiG Media, a subsidiary of Gaming Innovation Group (GiG), today proudly announces it has secured 3rd position in the prestigious EGR Power Affiliate Ranking for the second year running.
This achievement underscores the business’ unwavering dedication to strategic innovation, expanding its market reach and delivering unparalleled value to its partners and shareholders.
GiG Media’s portfolio of high-quality traffic websites, including WSN.com, Time2play.com, Askgamblers.com and Casinotopsonline.com, has been instrumental in driving its success. With operations spanning across Malta, Denmark, Serbia, and Spain, GiG Media continues to set the benchmark for lead generation in online sportsbooks and casinos.
Commenting on the achievement, Jonas Warrer, CEO of GiG Media, stated:
“We are delighted to receive this acknowledgement yet again in the EGR Power Affiliate Ranking and this is nothing short of a testament to the hard work and dedication of our team. This superb accomplishment reflects our relentless pursuit of excellence, internal talent, and continuous growth in the iGaming affiliate landscape. As we continue to grow the business in 2024, we remain steadfast in our commitment to players, partners and the industry alike.”
GiG Media’s portfolio expansion and strategic diversification have been pivotal in propelling its growth trajectory. Its ongoing product development and recent acquisition of Time2Play Media emphasise the company’s proactive approach to seizing emerging opportunities and reinforcing its market leadership position.
The post GiG Media Secures 3rd Place in EGR Power Affiliate Ranking for Consecutive Year appeared first on European Gaming Industry News.
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