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Global Gaming Expo

NOVOMATIC Set to Participate in G2E Las Vegas 2023





NOVOMATIC is all set to participate in this year’s Global Gaming Expo (G2E) in Las Vegas. Visitors of the event will be energized by the new, fresh and inspiring look and feel of all that welcomes them at the NOVOMATIC booth #1259.

Rick Meitzler, CEO of NOVOMATIC Americas, said: “It is with great pride that we unveil the future of NOVOMATIC gaming innovation at this year’s G2E in Las Vegas. Our team has created exceptional, unprecedented entertainment experiences, and their commitment to redefining what gaming entertainment means is evident in every detail of what you will see. We have poured our dedication into crafting an all-new, fresh, and inspiring look and feel from the booth to the individual products, that will captivate players and customers alike. When you step into our Emerald Isle themed gaming world, you’ll be greeted by unparalleled technology, exciting gameplay, the best team in the business, and a dedication to design excellence. The products at this show are a testament to our pursuit of performance and innovation.”

With a special focus on new Progressive Links and VGT games in stunning cabinet hardware, NOVOMATIC Americas presents a product pipeline that provides operators with product poised to pay off in performance. The DIAMOND X, which is currently the highest performing cabinet for NOVOMATIC Americas, will be the focus of the product display for the U.S. markets with two stunning versions, DIAMOND X 1.55J and DIAMOND X 2.32 and a plethora of new and exciting content:

The brand-new Progressive Link THUNDER CASH GOLD launches with a variety of new titles, including Irish Locks and Irish Grace, both commanding an assortment of charms to conjure the Luck of the Irish with both, a Progressive feature and free games.


MONEY PARTY Fresh! will introduce fresh and new Linked Progressive fruit game entertainment that combines jackpot thrills with an exciting winning spins feature, while the mystical twin-game RISING TREASURES embarks on divine Progressive adventures to uncover hidden jackpot treasures under the watchful eye of the Pharaoh and Queen.

A final addition to the progressive portfolio of proven products is the APEX Diamond Link Progressive product line which will debut at G2E. NOVOMATIC Americas has the distribution rights for APEX gaming product in North America including the Clover Link Extreme and Clover Link Progressive product lines.

NOVOMATIC games also continue to excel in the VGT and route segment: Visitors can check out top-performing game mixes for the Illinois, Pennsylvania, Puerto Rico and the Georgia skills markets.

Introducing the future of sports betting kiosks with more action, more betting, more edge and designed to fit effortlessly into any environment, the brand new NOVOMATIC ActionBook Edge 1.43J will launch at G2E: With dimensions that make it the perfect addition to any sports betting setting, ready to perform with cutting-edge graphics presentation and with lightning-fast processing for seamless betting, this new sports betting kiosk perfectly complements the, NOVOMATIC ActionBook Compact 1.27 table-top kiosk, and the twin-screen version, NOVOMATIC ActionBook Plus 2.27.

In a special ETG area, NOVOMATIC will present the great versatility of its NOVO UNITY II electronic table games platform with the latest slant top cabinets, EXECUTIVE SL 1.27 and LOTUS SL 1.27, in a show set-up staging the new Novo Multi-Roulette wheel and a broad choice of ETG games. Premiering in the US will be the stunning fully automated TITAN ROULETTE from FAZI, featuring four player stations, a fully automated Roulette wheel and an integrated display solution.


Another highlight in the international NOVOMATIC show display will be the latest BLACK EDITION II cabinet series with three cabinet versions: the smaller BLACK EDITION II 3.27, the extra-large BLACK EDITION II XL 3.32 and the single-screen BLACK EDITION II 1.49J, which will be on display with the Superia GOLDEN LINK Volume 1, NOVO LINE GOLDEN LINK Edition 2 and Superia CASH CONNECTION Volume 2 linked multi-games as well as with the IMPERA LINK Series 2, Impera Line HD Edition 9 and NOVO LINE Interactive Edition X4 multi-game compendiums.

A special premiere at the G2E will the presentation of the innovative NOVOVISION casino management system which has been awarded as “Best CMS/Software Product” at this year’s European Casino Awards in London. This powerful solution takes all areas of a casino business to another level, with a uniquely comprehensive range of functionalities that far exceed the traditional Accounting, Jackpots, Player Tracking, CASHLESS and TITO transactions. As a distinctive USP, NOVOVISION introduces biometric technologies for the management of gaming operations, e.g. for player recognition and access.

In a dedicated booth area, the iGaming offer of Greentube, the NOVOMATIC digital gaming and entertainment division, will be perfectly complementing the land-based portfolio with its ever-growing range of online content comprising both, NOVOMATIC classics as well as proprietary brands and developments.

Thomas Schmalzer, VP Global Sales and Product Management NOVOMATIC AG, said: “The G2E Gaming Show is a great opportunity for industry decision makers to experience the varied and broad diversification of NOVOMATIC’s product portfolio, not only for international markets and segments, but also for the different sectors of the U.S. gaming industry and for Latin America. We invite all show visitors at G2E to visit the NOVOMATIC booth and see how this comprehensive offering really allows them to find complete solutions from a single source.”


Aristocrat Gaming

The emoji Company Partners with Aristocrat Gaming to Introduce emoji ALL STARS





The world-renowned leader in gaming entertainment and content creation, Aristocrat Gaming, has introduced the first official emoji brand slot machine, emoji ALL STARS.

Following its industry unveiling at the Global Gaming Expo in Las Vegas, the for-sale, multi-level progressive game featuring iconic emoji brand icons, alongside Aristocrat all-star characters, is sure to delight and engage players in a new way. The deal was brokered by Retail Monster LLC, the emoji company’s North American licensing agent.

“We are excited to partner with Aristocrat to bring the emoji brand to life around the world on slot machines as only they can. The combination of the emoji brand and Aristocrat icons will entertain players around the world, and we look forward to fans seeing the result of more than two years of development as machines hit floors around the world in 2024,” Marco Hüsges, CEO and founder of the emoji company, said.

“Emojis have become a part of everyday communication and expression, and we were thrilled at the opportunity to bring them into slot machine form. Players will not only have fun with their favorite emoji brand icons, but they’ll also see some notable Aristocrat Gaming characters, including our iconic Buffalo,” Tom O’Brien, President of Americas & EMEA of Aristocrat Gaming, said.


emoji ALL STARS has fan-favorite bonus features like Hold & Spin, Free Games, Instant Feature, as well as selectable character options. emoji ALL STARS is now available on the Neptune Single cabinet.

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iGaming Operators: Optimove Survey Analysis Shows Responsible Gambling Measures Build Player Trust and Loyalty





Findings from the Optimove 2023 iGaming Survey shed light on players’ positions on the ongoing challenge of tackling problematic gambling behavior within the iGaming industry. According to an analysis released by Optimove at Global Gaming Expo (G2E) in Las Vegas, an overwhelming 75% of players perceive responsible gambling tools as instrumental in bolstering trust and loyalty towards operators. The results are from the Optimove 2023 Report of Players’ Preferences in iGaming Marketing.

Impressively, approximately 90% of players actively set betting limits and a remarkable 97% demonstrate awareness of responsible gambling resources with 56% actively utilizing them. This highlights the escalating significance of iGaming sites’ responsible gambling initiatives and suggests that responsible gambling initiatives not only benefit players but also enhance the reputation and customer retention of operators.

Responsible gambling poses a critical challenge in the iGaming industry. Neglecting responsible gambling measures can lead to problem gambling, eroding trust and loyalty in operators. It’s essential for a healthy, sustainable player-operator relationship.

To address these insights, the Optimove 2023 iGaming Survey offers five key recommendations serving as a playbook for iGaming operators and helping them craft a personalized and socially responsible marketing strategy. This approach not only enhances the player experience but also effectively mitigates the risk of players developing unhealthy habits and practices:

  • Promote Responsible Gambling: Operators should actively promote responsible gambling resources, fostering trust and loyalty by featuring them prominently on their website and in marketing materials.
  • Encourage Betting Limits: Operators should encourage players to set betting limits by implementing user-friendly features for limit adjustment.
  • Continuous Education: Operators should educate players about responsible gambling including potential risks and recognizing problem gambling signs.
  • Monitor and Support: Operators should establish systems to monitor player behavior, offering timely support and intervention when needed, showcasing their commitment to player well-being.
  • Use Data Analytics: Operators should leverage a customer data platform (CDP) for data analytics to identify and support players at risk of gambling problems, enabling early intervention.

These survey results come on the heels of Gartner Ranking Optimove #1 in Journey Orchestration in its 2023 Critical Capabilities for Multichannel Marketing Hubs. Optimove is also positioned highest in execution and vision among Challengers in the Magic Quadrant for Multichannel Marketing Hubs and is recognized as a noted leader in customer intelligence and measurement and optimization.

Visit Optimove at G2E in Las Vegas, October 10 to 12, in booth 2630 to get the report and further iGaming insights.

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TCSJOHNHUXLEY Debuts New Table Game Layouts Range at G2E Las Vegas





TCSJOHNHUXLEY has been manufacturing and supplying live gaming equipment for 50 years and is renowned worldwide for developing and producing beautifully handcrafted products such as gaming tables and layouts that have become industry benchmarks and can be seen in casinos across the globe.

Debuting at G2E 2023, visitors will be able to see the latest range of table game layouts featuring three distinct robust synthetic materials that provide high impact, visually striking print finishes. The new TCSJOHNHUXLEY layouts range offer a variety of different nap options, backing materials and are available in different width sizes to suit all table game needs.

The Deluxe range is made from a high-quality polyester layout material and is plain backed with a soft nap, making it perfect for detailed graphical layouts. This range also has the benefit of a water-resistant coating.

The Ultra range features a rubber backing with a flat nap, enhancing the durability of the material whilst delivering a color richness and vibrancy. For quicker layout changes, there is a Quick Change Ultra variant, which is the same material but incorporates a velcro backing to allow for a faster and easier turnaround on tabletops.


Finally, there is the Premier range with a sumptuously soft velvet nap. This material is not only extremely durable but also allows for striking color retention and richness as well as providing a luxurious and sophisticated finish to gaming tables.

Visitors to the show will be able to see and touch the various layout cloths on offer and discover the most suitable option for their requirements.

Phil Lee, TCSJOHNHUXLEY Managing Director for the Americas comments: “Our layouts have always been highly regarded for their striking vibrancy and durability. However, with the introduction of these new ranges, we now have a collection to suit every gaming requirement. Eye-catching and vibrant layouts not only promote game play within the casino but also enhance the player experience.”

To see why TCSJOHNHUXLEY is the gold standard when it comes to live gaming solutions, be sure to visit booth 3259 at G2E Las Vegas 2023.

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