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Betfan with PLN 3.75 Million Net Profit in First Half of 2023

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Betfan, a legal Polish bookmaker and one of the industry leaders, generated a total turnover of PLN 213.5 million (EUR 48 million) in the first half of 2023. This is an increase of 8% year-on-year. Bookmaker’s NGR from January to June this year increased by 26% year-on-year to PLN 20.7 million (EUR 4.7 million).

In Q2 2023 alone, the company’s NGR growth was even faster and amounted to 44% year-on-year. In the first half of this year, Betfan generated a net profit of PLN 3.75 million (EUR 0.8 million).

Betfan is an online bookmaker with 98% of its turnover in the first half of 2023 coming from online betting. Hence, the organization primary investments are directed towards the mobile application. In 2023 users saw its new version, both on iOS and Android. The bookmaker focused on the transformation from a marketing-oriented organization to a technology oriented one. The company intends to invest further in this area in the future.

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“In 2023, we have been operating according to a new strategy that is already bringing measurable results,” the Chief Executive Officer for Betfan, Lukasz Lazarewicz (pictured), said. “The dynamics of the total turnover, after deduction of bonuses and ‘free bets’, exceeded 10% in the first half of the year and our NGR has been growing even faster. In the first quarter it increased by 23% and in the second by 44%. This shows the high effectiveness of the introduced changes.

“As an e-betting company, we put emphasis on constantly improving our product and the customer experience. We want the Betfan website and the app to be even more engaging, intuitive and fast. We have built solid internal competences in this area and we rely less and less on external partners. We want to actively listen to users because it is for them that we build our product.

“At the same time, we pursue a prudent customer acquisition policy with targeted marketing based on analytics without the industry-wide artificial boosting of bonuses. The result is a high net profit in the first half of this year worth PLN 3.75 million.”

One of the positive effects of the new Betfan strategy was an increase in conversion from registration to the first deposit to 76% and in users activity on the platform. In 2023, the customer base grew substantially, which at the end of June 2023 was 37% higher than in June 2022. One of the ways of its further development is also the newly launched affiliate program and unique media partnerships with market leaders.

At the same time, Betfan is developing a network of stationary betting terminals. As a result, at the end of June Betfan had over 100 of them in Poland. The turnover and NGR in this area have been growing by leaps and bounds. In the first half of 2023, these were higher by 161% and 228% respectively, compared to the first half of 2022. The bookmaker plans to launch another 30 terminals this year.

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Compliance Updates

AOJND and FEDBET to Appoint Expert Task Force to Support ONJN in Combating the Illegal Gambling Market

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The Association of Remote Gambling Operators (AOJND) and the Federation of Gambling Organizers (FEDBET) — the two leading representative organizations of the gambling industry in Romania — have announced a joint initiative to form a multidisciplinary team of experts. This team will support the National Gambling Office (ONJN) in efforts to combat the illegal gambling market.

At the same time, both organizations are calling on their members — licensed gambling operators in Romania — as well as the general public, to actively contribute any relevant information that may assist authorities in addressing this issue. To facilitate this, an email address has been created: [email protected], where individuals can report gambling activities carried out without the necessary licenses and authorizations. All reports will be collected, verified, and forwarded promptly to ONJN.

This initiative comes in response to a recent ONJN statement reiterating that it is illegal to directly or indirectly provide services related to gambling to entities lacking a Class I license issued by ONJN, particularly if they offer access to players residing in Romania or to Romanian citizens without tax residency in another country.

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“AOJND members are firmly committed to combating the illegal gambling market — a growing phenomenon that harms not only legitimate operators but, more importantly, players, who become vulnerable and unprotected. Our members — licensed operators — are focused on building honest and sustainable businesses, and that begins with ensuring safe conditions for players,” said Odeta Nestor, President of AOJND.

“For FEDBET, eliminating the black market in gambling is a top priority — not just to protect the interests of our members, but to ensure a fair and secure market for all players. Unlicensed operators directly undermine market stability by violating regulations and attracting players into unregulated environments. The consequences are severe: increased player vulnerability, losses to the state budget, and additional fiscal pressure on licensed operators. We fully support the authorities and are committed to using all available resources to identify and report illegal practices,” said Alexandru Domșa, General Director of FEDBET.

Both FEDBET and AOJND emphasize that only through active collaboration between industry stakeholders, authorities, and civil society can Romania maintain a legal, fair, and secure gambling market that provides both consumer protection and regulatory safeguards for society at large.

The black market in gambling presents serious challenges: a complete lack of legal protection for players — especially those in vulnerable groups — tax evasion, disruption of fair competition, and the generation of funds for criminal groups, fueling their influence, corruption, and ultimately leading to the loss of thousands of jobs.

In this spirit, the two organizations remain open to dialogue and cooperation with all relevant stakeholders in support of building a responsible, sustainable, and transparent gambling industry in Romania.

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The post AOJND and FEDBET to Appoint Expert Task Force to Support ONJN in Combating the Illegal Gambling Market appeared first on European Gaming Industry News.

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Conferences in Europe

Altenar Steps in as General Sponsor of EEGS 2025

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The prestigious Eastern European Gaming Summit (EEGS) is set to welcome Altenar, a prominent sports betting software provider, as a General Sponsor for its 2025 edition. Scheduled for 26th and 27th November at the IEC in Sofia, Bulgaria, this partnership exemplifies Altenar’s unwavering commitment to driving innovation and growth within the gaming and entertainment sectors. This long-standing collaboration has consistently generated mutual benefits and opportunities for both Altenar and the event, as well as for all participants involved.

Altenar continues to deliver top-tier solutions for licensed operators across the globe. From standalone sportsbook offerings to comprehensive turnkey solutions, Altenar combines proven reliability with tailored services to meet diverse client needs.

Since its inception in 2011, Altenar has powered hundreds of online sports betting platforms, while their self-service betting terminals and mobile applications adapt to the evolving demands of operators, leading to a rapidly expanding client portfolio in over 30 countries.

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Altenar’s involvement as a sponsor underscores their essential contribution to the overall success of the EEGS, emphasizing a collective dedication to excellence and advancement in the industry. This year’s event promises to be a critical platform for industry leaders, visionaries, and entrepreneurs to discover and discuss the latest trends in gaming, entertainment, and hospitality.

As the foremost conference in the region, the Eastern European Gaming Summit (EEGS) offers an engaging setting for industry pioneers to network, collaborate, and delve into the opportunities shaping the future of gaming and entertainment.

Align your company with this esteemed conference and take advantage of the insights and expertise shared at the event.

Check the available sponsorship options here.

The post Altenar Steps in as General Sponsor of EEGS 2025 appeared first on European Gaming Industry News.

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Balkans

BEGE and EEGS Unveil Visionary 2025 Concept Focusing on Proximity, Collaboration, and AI

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BEGE (Balkan Entertainment and Gaming Expo) and EEGS (Eastern European Gaming Summit) are excited to announce their groundbreaking 2025 concept, which emphasizes the critical importance of proximity, collaboration, and forward-thinking strategies – all while integrating the latest advancements in Artificial Intelligence.

At the heart of this initiative is a strong commitment to fostering meaningful connections within the industry. Together, BEGE and EEGS are creating a vibrant platform for networking and idea exchange, bringing industry leaders together to explore the future of gaming. With multiple networking opportunities throughout the BEGE and EEGS, attendees will have countless chances to engage with one another, share insights, and forge valuable partnerships.

“The power of community is essential to our mission,” says Natalia Baevska, Project Manager of BEGE and EEGS. “By collaborating, we can harness our collective strengths to unlock new opportunities for growth within the region.”

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Nino Berezhiani, Marketing Manager, highlights the significance of the initiative’s theme, “Proximity to Potential: Where Every Piece Matters.” She explains, “This slogan captures the essence of our vision. It underscores the idea that every connection and collaboration serves as a vital piece of a larger puzzle, driving innovation and success in our industry. We are excited to create an environment where companies can showcase their achievements, celebrate excellence and engage in meaningful dialogue.”

In addition to the networking events, the initiative will feature an impressive lineup of thought-provoking lectures and lively panel discussions led by industry experts, all designed to spark engagement and collaboration.

Furthermore, the integration of AI into this initiative promises to elevate gaming experiences and enhance operational efficiency, setting a new benchmark for innovation in the sector.

With this ambitious initiative, BEGE and EEGS are poised to transform the gaming landscape in the Balkans, encouraging all stakeholders to come together and actively shape the industry’s future.

The post BEGE and EEGS Unveil Visionary 2025 Concept Focusing on Proximity, Collaboration, and AI appeared first on European Gaming Industry News.

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