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ProgressPlay Reveals New Responsible Gambling Technology

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ProgressPlay has revealed that their new technology stack is packed with the latest Responsible Gambling automation and tools. ProgressPlay has developed its own proprietary Responsible Gambling software in an innovation project that reached fruition with February’s platform launch and a shortlisting by the EGR Awards in their inaugural Safer Gambling category. The Responsible Gambling software at the heart of the platform was written and launched in 2022 and tested over a period of months.

Recently, ProgressPlay has invested in proprietary technological advancement facilitating greater automation tools and robust secured procedures for Responsible Gambling that put the company at the forefront of companies providing the safest player experience. As part of the rebuild, ProgressPlay significantly rethought its Responsible Gambling approach, creating an AI-driven proprietary flow for interaction with players which recognises them in real-time and scores them against a number of criteria.

Recognised by EGR’s judging panel, this technology has been further enhanced by the formation of a Responsible Gambling Team in-house who take ownership of service-levels available and covers a range of factors including KYC, player activity, affordability levels and results in a transparent audit trail to protect and enable players.

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The new platform launched at ICE 2023 enabled by ProgressPlay proprietary flows that include interaction funnels, onboarding, retention, reduced attrition, lifetime value and other KPIs which their large casino cluster now has full access to.

Last year, ProgressPlay internally restructured to create a new multidisciplinary Responsible Gambling Team, putting together a talented team of top executives alongside a new “Responsible Gaming Monitoring Committee” to help steer development of Responsible Gambling actions within the company and an innovative Progress Learn platform to drive knowledge and skills around Responsible Gambling company wide.

From the initial interaction with the customer, full data is collected to categorise the clients risk level following a real time evaluation of the player’s activity to ensure his ongoing state. Upon identification, personalised mandatory communications are sent to the client while having the dedicated Responsible Gaming Team undertake their checks in real-time, by reviewing, evaluating and concluding to take any necessary action, coupled with ongoing monitoring, ensures their clients are not falling into financial difficulties.

An innovative digital resource was created to be accessed by all staff 24/7, Progress Learn, with the goal of ensuring that a robust Responsible Gaming culture is second nature to every team member company wide, with that resource being constantly updated with new policy, guidelines, videos, webinars, seminars, quizzes, assessments and classroom training.

The new platform with a slick and intuitive AI-driven UI/UX now supplies operators and casinos with a platform and game aggregator together with extensive value-added services, covering white-label, turnkey and a new service introduction on the back of the new technology, Licensee services. These upgraded services fully cover all the requirements of casino operators as recognised in EGR’s shortlisting in multiple categories.

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A raft of over 150 online casino brands has already teamed up with ProgressPlay to bring their casino and sports-betting platforms to life, and these brands are currently being migrated to the new stack. This combination of casino games and sports betting is itself a rare offering, underpinning the innovative approach the company has to do business.

ProgressPlay CEO Itai Loewenstein said: “Every conversation today begins and ends with regulation. We are delighted with the innovation muscle of our team who have been able to introduce new levels of capability beyond regulatory standards.”

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Industry News

Evoke Announces the Establishment of a New Technology Committee

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Evoke, one of the world’s leading betting and gaming companies with internationally renowned brands including William Hill, 888 and Mr Green, announced the establishment of a new Technology Committee of the Board effective immediately.

The Committee will be chaired by Independent Non-Executive Director Susan Standiford. Non-executive Directors Limor Ganot and Ori Shaked will also be members of the Committee.

The Committee will provide Board-level oversight of evoke’s major technology investments and initiatives, ensuring alignment with business strategy, risk management and operational effectiveness.

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Jon Mendelsohn, Chairman of evoke, said: “In a world where technology is evolving at break-neck speed and in an industry where technology leadership is a core driver of sustainable success, our Technology Committee will play an important role in strengthening the Board’s governance and long-term strategy development. The Committee will focus on providing transparency and insight across our product, technology, data and operational initiatives as well as informing the Board and executive leadership on technology trends with the potential to shape the Group’s long-term competitive advantages.”

The post Evoke Announces the Establishment of a New Technology Committee appeared first on European Gaming Industry News.

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Gambling in the USA

Gaming Americas Weekly Roundup – May 19-25

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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

Seminole Hard Rock Hotel & Casino Tampa has been named the luckiest casino in the US according to a recent study conducted by Casinos.com. The resort claimed the top spot based on an in-depth analysis of Tripadvisor reviews, measuring the frequency of luck-related keyword mentions. With a 25.49% luck rate, Seminole Hard Rock Tampa topped the list thanks to glowing guest feedback, including frequent mentions of jackpots, hand pays and bonus wins. 50 reviews mentioned the word “jackpot,” and 19 even referenced a “hand pay.” Casinos.com tracked keywords such as lucky, luck, won, winning, success, jackpot, hand pay, winner, bonus, profit to determine which U.S. casinos inspired the most winning moments among visitors.

The Missouri Gaming Commission has announced that it has officially begun accepting applications for sports betting license. The Commission made the announcement following the unanimous approval of a resolution drafted Tuesday that approved the licensing process. The resolution passed after Gov. Mike Kehoe’s office reviewed it. The licensing period opens roughly six months after Missouri voters narrowly approved a constitutional amendment legalising sports betting. The measure passed by less than half a percentage point, with a margin of less than 7500 votes.

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Underdog Fantasy has relaunched its draft-style daily fantasy sports (DFS) games in New York, nearly two months after it withdrew all of its DFS competitions from the Empire State. The decision to withdraw all DFS contests from New York in March came after a ruling from the New York State Gaming Commission in which the commission determined Underdog was not in line with the state’s current DFS law. An Underdog Fantasy spokesperson confirmed the company is still working under a temporary license. The New York State Gaming Commission agreed to allow the company to offer its draft DFS games with the temporary license. Most DFS companies in New York operate with a temporary license.

New Partnerships

Pollard Banknote Limited has congratulated the West Virginia Lottery on the successful launch of Royal Court Riches, its first eInstant game from the Pollard Digital Games Studio. Royal Court Riches has already demonstrated strong performance in multiple markets—in its first international launch, it achieved that jurisdiction’s highest tickets sold, total sales and gross gaming revenue within its first 30 days of release. Royal Court Riches is the first in a series of games from the Pollard Digital Games Studio slated to launch in West Virginia this year.

SYNOT Games has announced a new partnership with Caliente, one of Mexico’s top gaming platforms. This collaboration marks an exciting expansion for SYNOT Games, as it brings its acclaimed portfolio of gaming content to the Mexican market. It enhances Caliente’s offerings with an extensive array of high-quality slot games such as Respin Joker, Book of Secrets, Realm of Lions and Forest Maiden, designed to captivate players and boost engagement. Caliente with its strong presence in Latin America, is the perfect partner for SYNOT Games’ expansion into the region. The partnership aims to deliver an exceptional gaming experience, combining SYNOT’s visually rich, innovative games with Caliente’s extensive reach and reputation.

The post Gaming Americas Weekly Roundup – May 19-25 appeared first on European Gaming Industry News.

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Industry Awards

Betsson Group Nominated in 14 Categories at the Women in Gaming Diversity Awards 2025

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Betsson Group has been nominated in 14 categories at the Women in Gaming Diversity & Employee Wellbeing Awards 2025, hosted by Clever Duck Media. These include five company-wide nominations and nine individual nominations for eight of its employees.

These annual awards celebrate excellence in equality, diversity, inclusion and employee wellbeing across the global gaming industry. Since its launch in 2010, the event has solidified its position as one of the global gaming industry’s most respected diversity accolades.

The categories in which Betsson Group and its employees have been shortlisted include:

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Company Category Nominations:

Best Diverse Place to Work

Community Engagement

Company of the Year (Operator)

Diversity & Inclusion

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Great Place to Work Award

Individual Category Nominations:

Affiliate Leader – Shakyra Jonsson

Employee of the Year (Operator) – Lisa Mifsud

Excellence in Customer Service – Gabriella Larsson

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HR Champion (Operator) – Tamara Klibadze

Innovator – Lena Nordin

Inspiration of the Year (Operator) – Lena Nordin

Positive Role Model of the Year (Operator) – Lara Lombardi

Star of the Future (Operator) – Jessica Carrillo Miranda

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Young Leader of the Year (Operator) – Chellyanne Cassar

These nominations reflect the company’s ongoing dedication to creating a workplace where employees feel valued, respected and empowered to succeed. At Betsson Group, diversity, equity and inclusion are more than buzzwords; they are embedded in the company’s culture, values and daily actions. In previous years, Betsson has been recognised at the WiG Diversity Awards for Best Diverse Place to Work (2022 and 2024), Company of the Year (2019 and 2022) and for Diversity & Inclusion (2021). For the individual categories, Betsson employees have previously won Excellence in Customer Service, Star of the Future and Young Leader of the Year.

The post Betsson Group Nominated in 14 Categories at the Women in Gaming Diversity Awards 2025 appeared first on European Gaming Industry News.

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