Novibet has agreed its biggest ever sponsorship of a horse racing event by becoming the Official Betting Partner of the 2023 Tattersalls Irish Guineas Festival at The Curragh Racecourse in Ireland (Friday 26 May to Sunday 28 May inclusive).
The GameTech operator will be the named sponsor of six of the races across the three days at one of the most prestigious weekends in the international racing calendar, with the Novibet Emerald Mile on Friday 26 May, the feature on the opening day, and the Novibet Guineas Festival Premier Handicap on Saturday 27 May among them.
Novibet, whose existing partnership in horse racing sees them sponsor recently crowned three-time British Champion Jump Jockey Brian Hughes, have also opened betting on both the Tattersalls Irish 1000 and 2000 Guineas with Joseph O’Brien’s Al Riffa heading the market for the colts Classic at 5/4, while Tahiyra is the 1/2 favourite for the fillies’ equivalent.
Karl Riley, Novibet’s Ireland Country Manager, said: “We are delighted to be named as the Official Betting Partner of this year’s Irish Guineas Festival in what is the biggest horse racing sponsorship we’ve been involved with so far. The Irish Guineas is a meeting which is one of the biggest in Irish Flat racing and we are very excited to be increasing our presence in this area.”
Evan Arkwright, Racing and Sponsorship Manager at The Curragh, said: “We are very excited that Novibet has selected The Curragh to launch their biggest horse racing partnership to date, and we will work closely with their team to ensure they maximise all opportunities to raise their profile across the extensive global audience that the Tattersalls Irish Guineas Festival attracts throughout all three days.”