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Virtual Echoes: Exploring key phrases from the European Gaming Q1 Mini Meetup about marketing technology

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The European Gaming Meetups are designed to keep you up-to-date with what is fresh in the European gambling industry.

Panel description: Operators are constantly striving to remain ahead of the competition by attempting to gather as much player data as possible. This can be a complex process, requiring several facets of a marketing strategy to be pooled together. We’ve assembled a panel of marketing technology experts to discuss the challenges in bringing this information together and how a fully-rounded strategy can be implemented.

 

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  • On the question of the debate between in-house and outsourced marketing

Allan Petrilli: “The iGaming industry is historically built on third-party relationships and integrations”

Alex Kornilov: “Outsourcing marketing technology is the only way – the DIY way in a company doesn’t work, it is not scalable”.

 

  • On the trend in personalization and how they help the clients:

Eberhard Dürrschmid: “Data speed and sources, the demand for real-time feedback loops and the ability to create different user journey’s per the client’s demands. Personalization is key – if your product doesn’t respond to the player, you will drive users away”.

Alex Kornilov: “Personalization is complex – starts from the Acquisition and retention stages, and spans to predictive Analytics”.

Allan Petrilli: “There’s a lot more in personalization than personalizing an ad – it’s about the whole user journey and experience!”

 

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  • On the extent operators need to extend their outsourcing when entering the market in order to understand the customer base:

Eberhard Dürrschmid: “Operators need to know the core value of their product first, know what their product is about and identify points for improvement in order to utilize outsourcing”.

Allan Petrilli: “You need to understand what kind of data works better for you in order to identify user behavior, and then try to collect as much data as possible from your third-party relationship”.

Alex Kornilov: “The essence of wagering is pretty straightforward – money. Know your core product first, and then extend your outsourcing accordingly”.

 

  • On the value of gathering user data in other industries beyond Gaming:

 Alex Kornilov: “Sports betting and casinos are the hardest industry in personalization, because of the enormous depth of data.

 

  • On how challenging can it be for operators to put together all the data understand their players

Eberhard Dürrschmid: “Operators need a new type of organizational structure on top of the infrastructure, in order to get new information from various sources”.

Alex Kornilov: “There is no secret sauce – it is a matter of hard work. The biggest challenge is communication between stakeholders”

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Allan Petrilli: “Whether you’re a small or large company you need to have a main Point of Contact with vendors, someone who understands integration demands”.

“Operators throughout industries need to learn how to actually utilize third-party services properly”

 

  • On Future development of data

Alex Kornilov:“Data is the new oil and it’s the only way to get ahead in the future! You need to fight for percentage and the only way to go forward is data driven decisions”.

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Blake Sartini

Golden Entertainment Announces Leadership Changes

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Golden Entertainment Inc. announced that effective March 20, 2024, Blake Sartini II, Golden’s Executive Vice President of Operations, became the Company’s Chief Operating Officer.

“Blake has worked in every capacity throughout our organization since he started at Golden almost 17 years ago. His unique knowledge of our Company’s culture, commitment to operational excellence, and strong leadership skills make him the ideal individual to be given responsibility for all our Nevada casino resorts, locals properties, tavern operations and related corporate functions,” Blake Sartini, Chairman and CEO of Golden, said.

Blake Sartini II initially joined Golden in June 2007, working with Golden’s tavern operations and building what is now the largest branded tavern portfolio in Nevada with 69 locations. Currently, as Executive Vice President of Operations, in addition to oversight of Golden’s taverns, he has direct responsibility for the Company’s five local casinos in Las Vegas and Pahrump.

Steve Arcana, Golden’s current Chief Operating Officer, became the Company’s Chief Development Officer also effective March 20, 2024. In this newly created role, Mr. Arcana will be responsible for all new tavern development, finding new third-party food and beverage concepts for the Company’s casino resorts, and exploring opportunities to unlock value in the Company’s excess real estate in Las Vegas, Laughlin and Pahrump. Mr. Arcana initially joined Golden in 2003 and has overseen the Company’s operations as it has grown from a privately held, 900-slot machine route operation to a publicly traded gaming company with casinos in Las Vegas, Laughlin and Pahrump in addition to its significant tavern portfolio.

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“Steve has been with Golden for over 20 years and has been an integral part of growing our business and guiding us through many challenges. Steve has established a strong operating team and has been a consistent leader throughout his decades at Golden. His long history and extensive experience in the industry will continue to benefit the Company in his new role focused on creating value from new tavern development and unused assets in our casino portfolio,” Mr. Sartini said.

“These management changes will allow Golden to focus on maximizing performance in our core operations while exploring opportunities to drive future improvement by bringing potential new concepts to our existing portfolio. I am confident the changes to Blake and Steve’s roles with the Company will position us well to create additional shareholder value,” Mr. Sartini added.

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Barclays Capital Inc

MGM Resorts International Announces Proposed Senior Notes Offering

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MGM Resorts International announced that it proposes to offer $750,000,000 in aggregate principal amount of senior notes due 2032.

The Company intends to use the net proceeds from the offering of the notes to repay existing indebtedness, including its outstanding 6.750% senior notes due 2025. Pending such use, the Company may invest the net proceeds in short-term interest-bearing accounts, securities, or similar investments.

The notes being offered will be general unsecured senior obligations of the Company, guaranteed by substantially all of the Company’s wholly-owned domestic subsidiaries that guarantee the Company’s other senior indebtedness, and equal in right of payment with all existing or future senior unsecured indebtedness of the Company and each guarantor.

Deutsche Bank Securities Inc., BofA Securities, Inc., Barclays Capital Inc., BNP Paribas Securities Corp., Citigroup Global Markets Inc., Citizens JMP Securities, LLC, Fifth Third Securities, Inc., J.P. Morgan Securities LLC, Morgan Stanley & Co. LLC, Scotia Capital (USA) Inc., SMBC Nikko Securities America, Inc., and Truist Securities, Inc. will act as joint book-running managers and Goldman Sachs & Co. LLC, PNC Capital Markets LLC, U.S. Bancorp Investments, Inc., and Wells Fargo Securities, LLC will act as co-managers for the proposed offering.

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The Nomination Committee’s Proposal of Catena Media’s Board of Directors at the Annual General Meeting 2024

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The Nomination Committee of Catena Media proposed re-election of the following members of the Board of Directors:

Øystein Engebretsen

Theodore Bergquist

Adam Krejcik

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Sean Hurley

The Nomination Committee proposed that Erik Flinck and Dan Castillo be elected as new members of the Board of Directors.

Göran Blomberg, Esther Teixeira-Boucher and Austin Malcomb have declined re-election as board members.

The Nomination Committee proposed that there will be six (6) members of the Board of Directors, changed from seven (7).

The Nomination Committee also proposed Erik Flinck to be elected as Chairman of the Board of Directors.

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Erik Flinck, born in 1980, currently provides high end business consulting combined with serving as Chairman for the digital health startup, dr HUD. Mr Flinck previously served as Head of BCG Sweden and has extensive experience from corporate management, growth and turnarounds from nearly 20 years of Management Consulting and serving as Head of Group Strategy and M&A at Sandvik AB. He has a Masters Degree in Engineering (Software development and Financial Mathematics) from the Royal Institute of Technology in Stockholm and a Masters Degree in Business and Administration from Stockholm University and Stockholm School of Business.

Born in 1980, Dan Castillo has accumulated over 20 years of experience across startups, growth companies and turnarounds. Since 2015, Castillo has invested in Catena Media, maintaining a close watch on its progression, especially after its IPO in 2016. He has previous experience of listed board work in Kotipizza which Orkla acquired in 2018. He currently serves on the boards of five companies in different sectors, including Quartr.com in Fintech and Hope Studios in movie production. His academic background includes studies in Finance and Economics at Linköping University.

The Nomination Committee of Catena Media consists of:

Nicklas Paulson, representing Investment AB Öresund (chair of the nomination committee)

Marianne Stenberg, representing Second Swedish National Pension Fund

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Martin Zetterlund, representing Niklas Karlsson

Göran Blomberg, chairman of the board of Catena Media.

The post The Nomination Committee’s Proposal of Catena Media’s Board of Directors at the Annual General Meeting 2024 appeared first on European Gaming Industry News.

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