Industry News
The Biggest iGaming Mergers and Acquisitions in Recent Years
The gambling industry has undergone some major changes in the last year or so, from overhauls at the best online casinos in PA, NY, and NV, to new companies, new rules, and more.
Some of the biggest changes have occurred as a result of mergers and acquisitions. As the industry expands, the biggest players are seeking to increase their share and claim as much as they can. These are some of the biggest mergers and acquisitions to have occurred recently.
Caesars, Eldorado Resorts, William Hill, and 888 Holdings
In the past 2 years, some of the biggest mergers have all revolved around Caesars Entertainment.
In 2020, Eldorado Resorts had a bid approved to acquire Caesars and within a year, the new company had also acquired William Hill, a major international betting brand. William Hill’s US properties were then rebranded as Caesars Sportsbook and within a few months, the European properties were sold to 888 Holdings.
Combined, 888, William Hill, and Caesars are three of the biggest gambling brands in the world, ones that are worth tens of billions of dollars and have a global reach. The money, properties, and platforms that changed hands in these deals have had a staggering effect on the US and European gambling markets.
It didn’t stop there, either. Caesars sold all of its European and African casinos to an affiliate of Silver Point Capital and then signed multiple deals that would see its sponsorship and mobile offerings increase.
To say that it has been a busy few years for Caesars would be an understatement!
Gamesys and Bally’s
Gamesys and Bally’s merged in 2021 in a deal thought to be worth $2 billion. It meant that the European software powerhouse joined forces with an established US brand, allowing them to put their resources together to tackle the emerging US online gambling market.
Just like the deal that brought William Hill and Caesars together, this Euro-US partnership should have a significant impact on the US gambling market. It means that US gamblers will be offered established platforms and proven software as soon as gambling laws relax in their region.
Evolution Gaming and Others
Most online gamblers have heard of Evolution Gaming, It’s a brand best-known for its Live Casino offering and one that is constantly releasing new titles and entering emerging markets.
NetEnt is just as famous and well known, and most gamers have spent some time with slots like Gonzo’s Quest and Starburst.
What many don’t know, however, is that these companies are owned by the same brand.
A couple of years ago, Evolution Gaming acquired both NetEnt and Red Tiger Gaming, giving it access to a vast catalog of games and to some of the most prized licenses in the industry. It’s also why Evolution’s Live Casino offerings now include Live NetEnt Slots and why there have been crossover slots combining licenses from Red Tiger and NetEnt.
If these acquisitions are anything to go by, we’ll likely see Evolution acquire even more brands and licenses in the coming years. It’s already a player favorite and is well on its way to becoming an industry giant.
11 experienced people managers from the SKS365 group’s 4 locations gathered last week in Belgrade for the new GROW People Management Program. From 15 th to 19 th of April, through trainings, discussions, and social connections, people had the opportunity to further grow individually and as a team, while enjoying Belgrade’s city center and rivers.
Created in 2023 with the purpose of building foundation people management skills across the organization, GROW initiative evolved this year by including a new, advanced program for experienced people managers to further consolidate their skills and prepare for future opportunities.
Building and fostering connections, sharing experiences, and enjoying team building experiences – all these activities have been part of the GROWpmp agenda for the 11 people managers coming from Commercial, Product and Development, Finance, and Sportsbook departments of the group’s 4 locations – Malta, Italy, Austria, Serbia.
GROWpmp included a variety of topics that people managers in SKS365 recognized as the key areas for management development. Topics such as influence through communication, team effectiveness, DEI, through to presentation skills and business topics like understanding finance and management reporting, were delivered with the support of external professionals and internal experts, while designed and organized by the SKS365 People & Culture team.
The post SKS365 keeps investing in people: GROW People Management Program took the next level appeared first on European Gaming Industry News.
Bragg is going to attend the SBC Summit North America taking place at the Meadowlands exposition center, New Jersey in May.
“See you in the Garden State to discuss how Bragg’s full-service suite of market leading iGaming content and technology solutions can be tailored to suit the demands of the U.S. market. Connect with members of the team to learn ways Bragg can accelerate your business with our technology, content and managed services solutions. Discover more about our award-winning Player Account Management (PAM), which is leading the way across the European market and in multiple regulated markets. Learn how our cutting-edge content aggregation RGS which already integrates a host of casino, sportsbook and lottery operators and is supported by our leading gamification product Fuze,” the Company said.
Participate in an insightful discussion
Join Bragg Group Director of Content Doug Fallon and fellow panelists at SBC Summit North America to discuss how game design can be leveraged to deliver profitable products in the iGaming industry.
Don’t miss this great panel discussion “Game Design 101: Launching a Profitable Product” taking place on iGaming Stage 3 at 16:00 on Wednesday, May 8.
DraftKings announced the appointment of Lori Kalani as Chief Responsible Gaming Officer reporting to DraftKings’ chief executive officer, Jason Robins. Kalani becomes DraftKings’ first Chief Responsible Gaming Officer committed to the continued elevation and integration of the company’s player safety and protection activities and initiatives across all facets of its platforms and player communities.
“Responsible gaming is one of our top priorities and it is a core part of our mission to build games that our customers can enjoy responsibly. In this leadership role, Lori will further advance our responsible gaming initiatives and uphold our commitment to setting new industry standards,” Jason Robins, CEO and Co-Founder of DraftKings, said.
Leveraging a systems-based approach, DraftKings’ responsible gaming initiatives utilize, among other things, technology, employee training, evidence-based research, collaboration with third parties and advocacy groups, and comprehensive player education to promote responsible play across all platforms and all player communities, and to provide players with tools to help them manage their play responsibly.
“I have long admired DraftKings’ impact as an entertainment and engagement platform that brings a community of gaming enthusiasts together. Joining DraftKings represents an exciting opportunity for me to bolster the efforts of the company and look for opportunities to reinforce our responsible gaming initiatives. I am eager to partner with colleagues, regulators, industry leaders, and community advocates to further demonstrate DraftKings’ commitment to responsible gaming and promote a healthy gaming environment for all customers,” said Lori Kalani.
Kalani’s extensive experience in consumer protection law and proven accomplishments in developing working relationships with regulators, attorneys general and other key stakeholders will enable her to effectively work alongside DraftKings’ Compliance team to further cultivate DraftKings’ dedication to best-in-class consumer safety and protection practices.
Kalani previously was a partner at the Cozen O’Connor law firm and Co-Chaired the State Attorneys General practice. Her extensive background spans diverse industries including gaming, social media, telecommunications, hospitality and healthcare. Kalani’s nuanced understanding of regulatory environments and her expertise in representing clients in industry-shaping challenges that intersected law, politics, and policy make her the ideal leader to advance DraftKings’ responsible gaming initiatives.
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