Jetbull is the first brand to launch with FT CRM as part of the partnership between AMGO and FAST TRACK.
AMGO is a fast-growing iGaming operator with 3 fully-owned brands and a number of White Labels, serving over half a million customers. Last year AMGO took over the ownership and management of Jetbull, a sports and casino brand that has experienced significant growth in the last three years, from EveryMatrix.
Jetbull has remained on the EveryMatrix platform and is also the first brand to take advantage of the integration between the gaming platform and FT CRM.
Kristian Bækgaard, COO of AMGO, said: “The partnership with FAST TRACK is a natural step for us in achieving operational excellence. The platform will streamline our entire player engagement strategy and we are looking forward to being able to implement true automation.”
FAST TRACK has taken the lead in providing real-time player engagement to the iGaming industry, transforming organisations’ player engagement strategies into the digital age.
Simon Lidzén, Co-Founder and CEO of FAST TRACK, said: “We are very happy to be working with AMGO and EveryMatrix. Going live with FT CRM on Jetbull is a significant milestone for all of us as we work towards creating more exceptional experiences for players and achieving greater efficiency in operational teams.”
About AMGO iGaming:
With 3 fully owned gaming brands to date and a number of White Labels, AMGO iGaming AB knows what it takes to achieve operational excellence and they take great pride in serving over 500,000 customers. With the rapid change in consumer demands and technologies AMGO strives to do their utmost to earn the customers’ trust, respect and engagement. AMGO has offices and representatives located in Denmark, Malta, Israel, Costa Rica and Latvia.
About FAST TRACK:
Founded in 2016, FAST TRACK is an award-winning customer engagement technology and service provider. FAST TRACK provides the only CRM platform built specifically for iGaming.