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Homa Games and Hasbro Announce NERF Epic Pranks! Releasing Today on Mobile Devices



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Fast-growing mobile games publisher Homa Games along with Hasbro, Inc., a global play and entertainment company, are excited to announce their first IP collaboration NERF Epic Pranks!, a hypercasual game is available on the mobile app stores today as a free-to-play download. Following the incredible success of Hasbro’s iconic brand, NERF, Homa Games is excited to bring the Nerf blasters to mobile for their players to enjoy worldwide. In this immersive, playful game, players will dive right into the action with intuitive, one tap finger controls, innovative slow-motion visuals and lifelike sounds.

NERF aficionados will be able to enjoy this authentic NERF experience while discovering new features and experiences throughout the game.

  • Unlock over 30 character skins
  • Collect over 10 NERF blasters
  • Unlock over 15 dance moves

“We are beyond excited to bring this game in the hands of users across the world. Our technologies to disrupt content creation proved to be very successful in finding the ideal iteration for this game. We are looking forward to producing more playful content in collaboration with Hasbro to entertain players around the world.” Olivier Le Bas., CRO, at Homa Games.

Throughout the game, players find themselves pranking their friends by battling with their epic Nerf Blasters! Hiding behind different objects, running through playful environments, and escaping from being caught by their opponents to play epic pranks. Users can also play as their favorite ‘’heroes’’. Each hero comes with its own personality, which is shown off through personalized clothing and dance moves. The more a player pranks, the more cool NERF blasters players can unlock!


“We are excited for NERF fans to play a new digital game experience,” said Richard Cleveland, Vice President of Marketing, Digital Media at Hasbro. “Homa Games has taken the spontaneous fun of NERF and created an experience you can enjoy without NERF blasters in hand.”

NERF Epic Pranks! is now available on the iOS App Store and can be found via the link below:

iOS store:

NERF Epic Pranks! is the first of several upcoming titles between Homa Games and Hasbro Inc. The games are published by Homa Games and developed in partnership with game studio Kadka.

NERF Epic Pranks! will soon be available on the Google Play Store, stay tuned.



About Homa Games:

Homa Games is a leading interactive entertainment company for the mobile world with people all around the globe playing our games. Homa Games develops games internally and in partnership with more than 200 handpicked studios worldwide. The company has published more than 30 playful games with titles such as Sky Roller, Tower Color and Idle World. Millions of users are enjoying Homa Games’ productions on a daily basis. The company is headquartered in Paris, France.



About Hasbro Inc.

Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World’s Best Play and Entertainment Experiences. From toys, games and consumer products to television, movies, digital gaming, live-action, music, and virtual reality experiences, Hasbro connects to global audiences by bringing to life great innovations, stories, and brands across established and inventive platforms.  Hasbro’s iconic brands include NERF, MAGIC: THE GATHERING, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE, POWER RANGERS, PEPPA PIG and PJ MASKS, as well as premier partner brands. Through its global entertainment studio eOne, Hasbro is building its brands globally through great storytelling and content on all screens. Hasbro is committed to making the world a better place for children and their families through corporate social responsibility and philanthropy. Hasbro ranked No. 13 on the 2019 100 Best Corporate Citizens list by CR Magazine and has been named one of the World’s Most Ethical Companies® by Ethisphere Institute for the past nine years.

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Industry News

Innovative Technology Americas Appoints Jeff Tash as Business Development Manager for North America





Innovative Technology Americas Inc. has appointed Jeff Tash as its Business Development Manager for North America.

Jeff will focus on the amusement and vending industries, identifying and generating new sales opportunities. Innovative Technology specializes in note handling equipment and age and identity verification technology.

Lauren Fabbri, Business Development Manager for the gaming side of the business, said: “Jeff joined us back in March and hit the ground running spending his first day in the Innovative booth at the Amusement Expo show in Las Vegas! Jeff has settled into life at Innovative Technology and is already connecting with our amusement and vending customers across America and Canada.”

Tash said: “I am really enjoying working for Innovative! The overwhelming support and enthusiasm from both the team and our customers on my first day at Amusement Expo validated my choice to join ITL. I’m up to speed with all our products and really enthusiastic to share them with the many contacts I have in the industry.”


Fabbri added: “Jeff has 15+ years in the amusement industry, primarily with OEMs in a sales and business development role, so has an extensive book of contacts including manufacturers, distributors, route operators and parts providers. He will be responsible for monitoring industry trends, identifying growth opportunities and emerging markets, conducting product demonstrations and facilitating strong client relationships. Jeff has phenomenal relationships and has already demonstrated his ability to motivate decision makers when representing us at trade shows, meetings and events.”

Tash added: “I am eager to provide reliable and innovative product solutions to the amusement industry and customers, and continue to ensure note handling remains at the forefront of the amusement and vending industries. I am excited to collaborate with Lauren and the rest of the North American team in the growth of the GAV (Gaming, Amusement, Vending) markets. Innovative is an organization with a strong sense of purpose and a passion to support its employees, and I am privileged to be a part of this.”

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Advanced Casino Solutions

Advanced Casino Solutions Announces Major Upgrade to the Precision Insights & Engagement Platform





Advanced Casino Solutions (ACS), a leader in targeted marketing and player engagement solutions for the gaming industry, announced a significant upgrade to its cutting-edge product, the Precision Insights & Engagement (PIE) platform. This enhancement further refines the capabilities of PIE, providing even more detailed insights into visitor behavior and setting a new industry standard for data-driven marketing.

The upgraded PIE platform now enables casino marketing executives to delve deeper into their visitor data, the only solution offering actual counts of visitors and comprehensive demographic profiles, not only for their own properties but also for competitors. The platform features interactive graphs that dynamically update to focus on specific visitor attributes such as gender, age, or activity level.

“Through the latest enhancements to PIE, we are empowering casinos to target and engage their audience with even greater precision. This upgrade makes PIE an essential tool for any casino aiming to optimize its marketing strategies and outmaneuver competition,” Scott Stokes, Founder and Chief Decision Maker of ACS, said.

Ryan Frohberg, Chief Marketing Officer at Casino del Sol and a user of the platform, said: “The upgrades to PIE have revolutionized our marketing capabilities, allowing us to act on insights with agility and effectiveness that were previously unattainable. The partnership we have with ACS has led to immense growth at our casino.”


Designed for casino and hospitality executives alike, PIE’s enhancements facilitate deeper engagement through a variety of marketing channels including digital, email, direct mail, and phone calls. This makes PIE a versatile tool for enhancing guest experiences and increasing engagement across all touchpoints.

With the latest enhancements, the Precision Insights & Engagement (PIE) platform is set to redefine how casinos understand and engage with their clientele. By providing deeper insights and more granular data, this upgrade enables casino executives to strategically target and engage players, ultimately allowing them to grab a larger slice of the casino revenue pie.

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Industry News

Nederlandse Loterij Appoints Arno de Jong as its New Chief Customer Officer



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Nederlandse Loterij has appointed Arno de Jong as its new Chief Customer Officer.

De Jong has been with Nederlandse Loterij since 2016, serving as the Chief Marketing Officer (CMO). Prior to this, he held roles such as Director of Reader Market at AD NieuwsMedia and Marketing Director at De Lotto, the organisation that merged with the Nederlandse Staatsloterij in 2016 to form Nederlandse Loterij.

In his new role, De Jong will be responsible for customer strategy, the gaming brands and the comprehensive commercial policy of Nederlandse Loterij. As CCO, he will also join the executive board of the gaming organisation, which currently includes CEO Arjan Blok and CFRO Jet Roos-van Aerssen.


Alexander Pechtold, chairman of the supervisory board of Nederlandse Loterij, said: “With Arno de Jong as CCO on the executive board of Nederlandse Loterij, we place an even greater emphasis on our players at the heart of the organization. This ensures that we remain leading and distinctive in the future – both digitally and in-store. Arno’s entrepreneurial and creative spirit makes him the ideal person to guide Nederlandse Loterij in its desired progression.”

The post Nederlandse Loterij Appoints Arno de Jong as its New Chief Customer Officer appeared first on European Gaming Industry News.

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