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Gambling in the USA

High 5 Games recruits Jesse Cary as Vice President Strategy

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High 5 Games (H5G), the world’s leading independent casino games provider, has appointed Jesse Cary in the newly created role of Vice President Strategy as the company prepares to launch its social casino into the real money gaming market.

Cary is an experienced technologist and joins the company from Bede Gaming where he served over eight years as a technical director of the platform provider.

As part of his new role, he will be responsible for H5G’s iGaming platform strategy, advising on technical platform design, platform as a product, as well as engineering organisational structure.

Following the developer’s recently granted MGA B2C licence Type 1, his immediate focus will be to ensure the successful launch of High 5 Casino and help take the B2C brand into new markets.

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The casino will launch on the company’s proprietary platform, Vault, which incorporates its Brain with Benefits technology that is built on Google’s artificial intelligence and machine learning frameworks. High 5 Games has ambitions to package and licence the intelligent Brain, named Oracle, to operators worldwide in the future.

The appointment will also provide the developer with a bridge between its recently formed Maltese business operation and its established product and development teams in New York City.

Anthony Singer, CEO of High 5 Games, said: “We’re thrilled to welcome Jesse to High 5 Games, who will become a real asset to the team as we prepare to launch our first B2C brand in the real gaming market.

“His tech background will be instrumental as we begin to broaden our product offering, especially with the launch of our Brain with Benefits technology that is set to set to revolutionise the casino experience with a truly personalised player journey.”

Commenting on his new role, Cary said: “This is a fantastic opportunity for me and an exciting time to join High 5 Games.

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“The company’s new Brain with Benefits technology will take gaming to the next level. I’m looking forward to working with the rest of the team and to introduce Oracle the Brain to the global gaming industry.”

 

 

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Compliance Updates

Play’n GO awarded Pennsylvania license 

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Play’n GO has continued on its upward trajectory in North America by landing its latest US iGaming licenses and will soon supply its award-winning content portfolio to operators and players in Pennsylvania and Delaware

These licenses are the fifth and sixth obtained by the Swedish gaming giants in the USA, following New Jersey, Michigan, West Virginia, and Connecticut.

Play’n GO have taken a dual-pronged approach to its strategy in North America, with these US licenses being complimented by the company’s success north of the border in Canada, where Play’n GO was one of the first suppliers to be licensed to supply slot games in the province of Ontario.

Although early in its American journey, Play’n GO games such as Piggy Blitz, make regular appearances in the top 15 most popular titles in all of North America*.

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Magnus Olsson, Chief Commercial Officer for Play’n GO, said: “Play’n GO content is the most conducive to player retention across the industry. With player acquisition costs sky high in the US, we’re pleased to be able to offer operators in Pennsylvania access to our content which will keep players coming back for more.

“We are determined to be the number one casino gaming supplier in every regulated market in the world, and given that we are thriving in more than 25 jurisdictions around the world where we have a license, we fully expect a similar success story in Pennsylvania in the coming years.”

Play’n GO is set to release more than 50 online slot titles in 2024 and is active in more than 25 regulated jurisdictions worldwide, including Ontario, New Jersey, Michigan and West Virginia in North America.

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Experi-MENTAL

Lightning Box concocts scientific experiment with new release Experi-MENTAL

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 Light & Wonder, Inc. (NASDAQ and ASX: LNW) (together with its subsidiaries, “Light & Wonder” or “L&W”) announced the launch of its new game, Experi-MENTAL, stacked with features, modifiers and a clash with the mad scientist.

Experi-MENTAL has two in-game features to enhance the overall player experience.

This 3×5 title, exhibits the distinctive Expanding Wild Feature, which can award huge prizes for players should the Wild Brain symbol expand and replicate by five times during the Free Games round.

When players enter the mad scientist’s lab, they will stumble across the Upgrading Feature, which zaps the 9, 10, J, Q, K or A symbols into high-paying icons, including Test Tubes, Power Switch, Cat, Pug or Man. The wins are then accumulated and paid out once the reels have stopped spinning.

The Barrel Pick Feature can radio-activate the feature by awarding an extra 15 Free Games, as players are presented with highly dangerous barrels with an unknown material.

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A meter appears when players select a barrel, with a red area and a green area in view. Landing on the meter’s green area ensures the Free Games round is triggered and additional games are awarded but landing in the red zone activates only the round itself.

The classic Free Games mode is unlocked when Scatter symbols appear, with five Scatters granting the maximum of 10 Free Games and the Barrel Pick Feature. During the round, Free Games can be retriggered at any time.

Experi-MENTAL is set to go live with Caesars in New Jersey, Michigan and Ontario initially, and will be available at a later date to customers of Light & Wonder’s industry-leading OPENGAMING platform.

 Michael Maokhamphiou, Studio Director at Lightning Box, said: “Experi-MENTAL is one Wacky slot game, and we believe it can propel our slots onto the next level.

 “During this game, players can unlock some new features, which add a dramatic element to this slot and classic round that are a cornerstone of Lightning Box’s portfolio. We are in no doubt will love taking on the mad scientist in this epic title.”

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 Rob Procter, VP of Game Development at Light & Wonder, said: “2024 is going to be a big year for Lightning Box and the launch of Experi-MENTAL gives players the opportunity to showcase this thrilling game.

 “With a variety of different features exhibited on this captivating title, it sets Lightning Box apart from its competitors, ensuring the player experience is unrivalled.”

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Gambling in the USA

SlotsCalendar Successfully Launches in the U.S. Market

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SlotsCalendar has launched its tailor-made platform for American users: https://www.slotscalendar.us. The brand’s clear aim is to provide a digital environment where impartial and informative content is optimized specifically for the American market.

SlotsCalendar has turned itself into a well-established brand in the iGaming field, with over 3 million users in 2023 and a forecast of 7 million for 2024. It managed to do so by blending a clear identity philosophy and a properly optimized platform from a technical point of view. The brand succeeded in becoming an authoritative and trustworthy voice in the industry in which it is active.

The platform’s launch in the international iGaming scene has seen it gain traction in the British market as well. Despite the UKGC’s notoriously exigent standards, SlotsCalendar’s quality-driven approach has propelled it into a successful yet legally compliant sphere in the UK. Given its rising popularity among players without cutting any regulatory corners, the brand proved to be a viable business model.

Consequently, expansion in other markets was a natural step forward. In its data-driven fashion, SlotsCalendar’s staff commenced a project that aimed at replicating its success. The US, a market where iGaming is becoming increasingly popular, was identified as a viable field that could benefit from SlotsCalendar’s expertise in the digital gaming world.

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Viorel Stan, CEO of SlotsCalendar, said: “The complete faith I have in the team we built at SlotsCalendar leads me to be utterly convinced that our brand can work in any market. Our belief in unabashedly providing relevant and unbiased information is a universal value that we implement in every single thing we do. By adapting our business model according to the necessities of each state where iGaming is a legally accepted source of entertainment, we ensure that we speak to the needs of our users. We’re delighted to make yet another leap in our quest to prove why our vision, paired with a relentless work ethic, can be of great help to any player out there.”

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