Baltics
Salsa Technology signs Spribe content deal
Salsa Technology has signed a content agreement with innovative casino games creator, Spribe.
Spribe, based in Estonia, offers an extensive portfolio of next generation and traditional games for the iGaming industry. These games are known as “smart” titles and designed specifically for Generation Y.
Several of Spribe’s games are being integrated onto Salsa Technology’s standout Game Aggregation Platform (GAP). Among these titles being added to Salsa’s offering are the top-performing Aviator, Hilo, Dice and Goal. Customers will be able to access all the games from one simple integration.
Salsa Technology’s Global Business Development Manager Victor Arias followed: “Spribe really understands what makes an immersive and enjoyable casino game. Spribe’s design team continues to do an incredible job and we’re sure these titles will go down a storm with our partners. ”
Spribe’s CEO David Natroshvili followed: “Salsa Technology is the established player of the industry, and we are delighted to have such a partner in our portfolio. Spribe is new to the iGaming market, but so far we have enjoyed unprecedented growth. I’m sure Salsa Technology’s customers will enjoy our next-generation games and this partnership will be most beneficial for all sides.”
About Salsa Technology:
Salsa Technology is an omni-channel iGaming platform servicing both new and established online and land-based operators. Its leading game aggregating platform (GAP) is available in Latam and increasingly around the globe. The company began life in Video Bingo game development and is still renowned for creating the most innovative titles on the market. Video Bingo is a hybrid between Bingo and Slot games. The company is one of the most popular technology developers in the Latin American market and is rapidly growing into other markets. The platform, technology and entire games portfolio is lab certified for Colombia, Mexico, Asia and Europe will be coming soon. More information about Salsa Technology can be found at www.salsatechnology.com.
Baltics
Genius Sports Partners with Lithuanian Basketball League
Genius Sports Limited has struck a new partnership with the Lithuanian Basketball League (Betsafe-LKL), one of the premier leagues in European basketball, to implement its computer vision system in every venue.
Betsafe-LKL will become the first basketball league to automate the capture of eventing data, rich tracking data and broadcast-quality live video production via a single system. Using its unique AI capabilities, Genius Sports will transform this data and video into greater insights, immersive fan experiences and new sponsorship opportunities for the league and its teams.
Genius Sports uses AI to read, process and understand gameplay in real-time to contextualise every aspect of the game, using the language of coaches, players and fans.
All Betsafe-LKL teams will have access to Genius Sports’ Insight tool, a cutting-edge coaching and analysis solution used by every NBA team. Insight synchronises granular tracking data with video to help analysts instantly find answers to their most detailed tactical and performance questions.
Furthermore, with the help of AI-driven augmentation technology, Genius Sports will power new broadcast experiences for Betsafe-LKL fans. This includes enhancing live broadcast video with real-time data and graphics, as well as powering new sponsorable inventory for the league’s commercial partners.
Betsafe-LKL has begun the rollout of Genius Sports’ computer vision system with all stadiums to be completed in time for the 2024/25 season.
Rasa Liuimiene, CEO of the Lithuanian Basketball League, said: “Over the past decade, the Betsafe-LKL has significantly changed its image – it is a bold organisation that keeps pace with modern technologies and the opportunities they provide.
“Boldness and uniqueness perfectly characterise the Betsafe-LKL. We are delighted to be partnering with Genius Sports to bring unique Al-powered tracking technology to Betsafe-LKL competitions, which will enable us jointly to offer Betsafe-LKL clubs, their administration and basketball coaches state-of-the-art tools to enhance performance analysis, power immersive fan experiences and generate new sponsorship opportunities.”
Jonny Katanchian, Head of Sports and Broadcast at Genius Sports, said: “Our new partnership with Betsafe-LKL to rollout our AI-powered technology marks a pivotal moment for the league and world basketball. Across on-court performance, digital fan experiences and new revenue platforms, our technology will transform the LKL’s entire operation, unlocking the full value of tracking data and video through the power of AI.”
The post Genius Sports Partners with Lithuanian Basketball League appeared first on European Gaming Industry News.
Baltics
Thunderkick bolsters presence in Lithuania with 7bet deal
Independent slots studio Thunderkick has strengthened its position in Lithuania after partnering with 7bet, an established operator in the Baltic region.
As part of the agreement, Thunderkick’s collection of popular games, such as the Beat the Beast series, Esqueleto Explosivo 2 and Pink Elephants 2, will now be available to more players in the country.
7bet, established in 2020, offers a wide variety of slots to its player base from internationally acclaimed game providers. It is also the only Lithuanian operator to boast tote betting on horseracing.
The new deal follows several high-profile signings for Thunderkick, including Alea and Skywind Group. The provider has seen significant growth in recent months with more to follow in the coming year.
Fredrik Ekholm, Head of Sales at Thunderkick, said: “We’re proud to be expanding our reach in Lithuania as it is an important market for us. 7bet is a well-established and quickly growing operator with a broad player network, and fits the profile of an operator with whom we want to partner.”
Gintare Karvelyte, Casino Product Manager at 7bet, added: “We’ve been thoroughly impressed with Thunderkick’s output over the years, so we’re thrilled to be introducing their dynamic games to our players.
“Titles such as Bones & Bounty, alongside classic player favourites including Pink Elephants 2 and Esqueleto Explosivo 2, are going to provide immersive, forward-thinking gameplay experiences, and we’re excited to be able to offer these releases and more.”
Baltics
Lithuania Mulls Cracking Down on Gambling Ads
Lithuanian MPs have registered amendments to the Gambling Law proposing to further tighten gambling advertising in the country as of 2025.
Around 50 MPs, mostly from the ruling majority, have signed the amendments proposing to prohibit the dissemination of information of the gambling companies sponsoring any public events, activities, natural or legal persons.
If adopted, the amendments would eliminate the advertising of betting, wagers, and casinos on television, in newspapers, magazines, or news websites and on street billboards. Neither the names nor the logos of gambling operators could appear on the jerseys of athletes and in arenas during the sporting events.
Companies would only be able to publish information on the types of gambling at the gambling venue or on the company’s website, the address of which is specified in the Gambling Regulation.
It is proposed to allow gambling companies to publish information on gambling only in publications aimed at professionals in the business. They could advertise their name and brand on their head office building or gambling venue.
Lithuanian MPs have started considering tightening the requirements for gambling advertising amid allegations that Šarūnas Stepukonis, a former BaltCap Infrastructure Fund partner, has embezzled and gambled away millions of euros of the fund’s money.
The initiator of the amendments, Mindaugas Lingė of the ruling conservative Homeland Union, has previously said that last year the total revenue of gambling operators amounted to 222 million euros, up from 103 million euros in 2020.
The amount spent on advertising in the gambling business doubled from 6.36 million euros in 2020 to 12.73 million euros in 2023. Gambling operators’ profits increased from 20 million euros in 2020 to more than 53 million euros in 2022.
-
Balkans3 weeks ago
EEGS hosted another captivating monthly webinar featuring esteemed speakers for an insightful discussion
-
partnerships4 weeks ago
IHRB and BHA Confirm New Equine Anti-Doping & Medication Control Initiative
-
Western Europe3 weeks ago
EGT Digital to Demonstrate its Latest iGaming Solutions at Irish Gaming Show 2024
-
Eastern Europe4 weeks ago
SBC Summit Tbilisi 2024 Promises Growth and a Deep-Dive into Eastern Europe & Central Asia
-
20253 weeks ago
SBC reveals huge expansion plans for SBC Summit Rio 2025
-
Argentina3 weeks ago
LIGHT & WONDER™ ENTERS ARGENTINA FOR THE FIRST TIME THROUGH BETSSON AGREEMENT
-
EurAsia3 weeks ago
FinteqHub Takes Industry Rising Star 2024 at SiGMA Eurasia Awards
-
Industry Awards4 weeks ago
EGT to Showcase Slot Cabinets of General Series, VIP Models and More at Irish Gaming Show 2024