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NASCAR and Penn National Gaming expand strategic alliance with gaming partnership

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NASCAR and Penn Interactive, a subsidiary of Penn National Gaming, Inc., announced a new multi-year partnership that will make Penn National an authorized gaming operator of NASCAR in the United States. The partnership is Penn National’s first with a professional sports league and will center around a brand new, free-to-play, mobile game named NASCAR Finish Line, which offers users the chance to win a $50,000 jackpot every race.

In addition, NASCAR and Penn National have extended their long-standing race title sponsorship for the “Hollywood Casino 400” at Kansas Speedway through 2026, deepening the connection between the two entertainment companies. The partnership furthers Hollywood Casino’s position as the Official Casino Partner of Kansas Speedway and the race title sponsor of the NASCAR Cup SeriesTM race that is scheduled for October 18, 2020.

“We’re thrilled to have Penn National on board as our first authorized gaming operator to strengthen our effort to increase fan engagement with a platform perfect for in-play experience,” said Craig Neeb, Executive Vice President, Innovation, NASCAR. “Coupled with our landmark deal with Genius Sports in 2019, this partnership also positions NASCAR to take advantage of the rapid expansion of legalized sports betting across the country.”

“We are very excited to enter this long-term, strategic partnership with NASCAR,” said Jennifer Weissman, Chief Marketing Officer for Penn National. “We look forward to the opportunity to provide NASCAR fans multiple outlets for their fandom, including online on a new free-to-play mobile game and at our destination casinos and sportsbooks.”

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The free-to-play NASCAR Finish Line mobile game will be available ahead of the DAYTONA 500 across iOS and Android phones and tablets and can be downloaded on the App Store and Google Play store. Players can win the $50,000 jackpot by accurately predicting the race winner and the highest finishers across six different groupings of six drivers.

“I’m excited that we have extended our title race sponsorship agreement with Hollywood Casino at Kansas Speedway and as a company, that we are expanding our relationship with Penn National,” said Kansas Speedway President Patrick Warren. “Hollywood Casino at Kansas Speedway has been able to entertain thousands of their customers, not only from the Kansas City area, but also from around the country during the ‘Hollywood Casino 400’ the last several years. I look forward to continuing to help them entertain and reward their patrons for the next few years.”

Penn National is the nation’s largest regional gaming operator with 41 facilities in 19 states, including the Hollywood Casino at Kansas Speedway that overlooks Turn 2 of the Speedway, which opened in 2012. The partnership with NASCAR reflects the Company’s strategy to continue evolving its business, with a focus on becoming a best-in-class omni-channel provider of retail and online gaming and sports betting entertainment. As part of that strategy, Penn National recently announced an exclusive gaming partnership with Barstool Sports to utilize its brand for all of the Company’s online and retail sports betting and iCasino products, subject to the closing of the transaction, which is expected to occur within the First Quarter.

As an authorized gaming operator of NASCAR, Penn National will take an active role in promoting NASCAR across its properties and on its soon-to-launch sports betting app. Genius Sports, NASCAR’s exclusive provider of NASCAR data to licensed sportsbooks, rolled out several new in-race bet types in 2019 and is set to expand upon that with an additional eight in time for the 2020 NASCAR Cup Series season.

Last year, NASCAR announced a series of partnerships to prepare the industry and its fans for the rapidly growing sports betting landscape in the U.S., including an integrity deal with Sportradar, an exclusive data distribution deal with Genius Sports, and content deals with Action Network and VSiN. Additionally, the sanctioning body granted all teams and tracks the ability to sell marketing sponsorships to sports betting companies and licensed sportsbooks.

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Source: NASCAR

Gambling in the USA

The Cordish Companies Celebrates Major Construction Milestone During “Topping Off” Ceremony for New $270+ Million Live! Casino & Hotel Louisiana Project

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LRGC Gaming Investors LLC, an affiliate of The Cordish Companies, marked a significant milestone in the construction of the first land-based casino in the Shreveport-Bossier market during the “Topping Off” ceremony for the new $270+ Million Live! Casino & Hotel Louisiana, a project that will serve as a regional destination for world-class gaming, dining, entertainment, and hotel amenities.

The Cordish Companies and General Contractor AnderCorp were joined by State of Louisiana, Director of Intergovernmental Affairs and Former Secretary of State, Kyle Ardoin; Louisiana Gaming Control Board Chairman Chris Hebert; Louisiana State Senator Sam L. Jenkins, Jr.; Bossier City Mayor Thomas Chandler; Bossier Parish Police Jury President Philip Rodgers, along with dozens of other state and local elected officials, and regional business, community and tourism leaders, to celebrate the final commemorative beam being raised to complete the superstructure of the new world-class property.

“Today marks an incredibly special day for The Cordish Companies as we continue to expand our Live! brand in the Southeast region of the country with the development of Live! Casino & Hotel Louisiana. With the first land-based casino in the market, Live! Casino & Hotel will be a transformative development that will bring a first-class gaming and entertainment experience to millions of visitors, create significant new jobs, and generate millions of dollars in economic benefits for the community for generations to come,” said Rob Norton, President of Cordish Gaming Group, the gaming division of The Cordish Companies.

Located along the scenic Red River in Bossier City, directly across from Shreveport, Live! Casino & Hotel Louisiana will feature more than 47,000-square-feet of gaming space; 1000+ slots and electronic table games; 40+ live action table games; a sportsbook; an upscale 550-room hotel, resort pool and fitness center; a 25,000-square-foot, state-of-the-art, multi-purpose Event Center for top name entertainment, meeting, conventions, non-profit and social gatherings; a 31-site RV park with concrete pads and full hook-ups; structured and surface parking; and 30,000-square-feet of best-in-class dining entertainment venues with new food and beverage outlets.

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The project, which is scheduled to open in Q1 2025, is projected to generate more than $35 million in gaming tax revenues for Bossier City and more than $168 million for the State of Louisiana within its first five years of operation and create approximately 1500 new jobs including 750 new construction jobs and approximately 750 permanent jobs for local and regional residents.

Careers will be available in every field, including hotel operations, finance, marketing, human resources, information technologies, food and beverage, facilities, security and surveillance and casino operations. Live! Casino & Hotel Louisiana will also purchase tens of millions of dollars in goods and services in the region. As recognized leaders in community outreach with unparalleled track records of supporting local and regional businesses, The Cordish Companies is committed to ensuring contract opportunities for local, MBE/WBE, and veteran-owned companies.

“I am honored to lead the board at such an exciting time for the gaming industry in Louisiana. Our team has worked so hard to establish this first land-based casino in the Bossier market, and we are ecstatic to be one step closer to realizing it with today’s topping off of Live! Casino & Hotel Louisiana,” Chris Hebert, Chairman of the Louisiana Gaming Control Board, said.

“We have already seen the benefits that Live! Casino & Hotel Louisiana has brought to Bossier City. As we get closer to opening this landmark property, our anticipation continues to build, and I couldn’t be happier for my community and more appreciative of Live! for its partnership and positive impact,” Thomas Chandler, Mayor of Bossier City, said.

“Bossier Parish is very excited to have Live! Casino & Hotel Louisiana that will soon become a destination for many locals and visitors. We are very thankful for the investment they are making in this area and cannot wait to see it to completion,” Philip Rodgers, President of the Bossier Parish Police Jury, said.

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“Live! Casino & Hotel Louisiana is a spectacular one-stop destination for excitement for everyone from gaming enthusiasts, foodies, sports fans, concert goers or just locals and visitors looking for their next night out. Hundreds of men and women are working hard to make sure that this property will be unforgettable the moment it opens its doors, promising an experience that will entice visitors from near and far to return again and again. Today marks a significant milestone in this journey, and we eagerly anticipate showcasing all the incredible offerings we have planned for early 2025,” John J. Chaszar, Executive Vice President and General Manager of Live! Casino & Hotel Louisiana, said.

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Sac & Fox Casino and CasinoTrac Partner for CMS Upgrade

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Table Trac Inc. announced a new agreement to replace a competitor’s system with the CasinoTrac casino management system at Sac & Fox Casino in Powhattan, KS.

Eric Wright, General Manager of Sac & Fox Casino, stated: “CasinoTrac has come a long way since I first worked with the system. It should easily accomplish what we need at our property.”

Chad Hoehne, President of Table Trac, stated: “Eric and his team really put us to the test, drilling deep into the CasinoTrac revenue audit and accounting functions for compliance with their audit standards. These exercises were diligent and necessary in earning their trust, business, and our 41st Native American tribal partnership.”

Sac & Fox Casino will deploy PlayerLINQ-CasinoTrac’s 6.2” touchscreen player tracking interface, CTLoyalty for all patron marketing, promotions, and bonusing administration and management, KioskTrac promotional games with account management, and slot accounting solutions.

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Gambling in the USA

Rush Street Appoints Susan Foster as General Manager of Rivers Casino Philadelphia

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Rush Street Gaming announced that international gaming executive Susan Foster has been appointed general manager of Rivers Casino Philadelphia.

“Having worked in various gaming jurisdictions in America and several other countries, I’m both an advocate for and an example of the tremendous opportunities casino gaming provides. I’m very excited to be back in Pennsylvania at such a dynamic property,” Foster said.

Foster began her casino career as a table games dealer in the UK, Nigeria, and the Bahamas. She later spent 14 years in Mississippi at Grand Casino & Resort and Bally’s Entertainment, where she led table games and poker operations. She then served as director of table games for Odawa Casino in Michigan, before accepting her first Pennsylvania job with Harrah’s Philadelphia.

While at Harrah’s, Foster received Caesars Entertainment’s highest award for excellence in leadership. Thereafter, Foster transitioned from the gaming floor to casino operations in 2015 with Hollywood Casino, where she served as vice president of operations at multiple Penn Entertainment properties for nearly a decade. Her direct responsibilities included the performance and operations of slots, table games, poker, food and beverage, environmental services, security, facilities, and various hotels.

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Foster joined Rivers Casino Philadelphia in April 2024 as assistant general manager. She succeeds Eric Althaus, who recently departed the Philly property.

“Susan’s broad worldview of gaming operations has significantly benefited Rush Street since she joined last spring. Her history and familiarity with the southeastern PA gaming market has proven to be a great advantage for Rivers Philly,” Tim Drehkoff, CEO of Rush Street Gaming, said.

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