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The future is now: Betinvest’s VR slots can give operators the edge

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As virtual reality (VR) becomes populated with more people, places, and games to play, Betinvest Chief Research and Development Officer, Igor Popov, explains how the company is utilising the technology not just to increase player entertainment and engagement, but also to provide solutions for the industry that are both cutting edge and cost-effective.

Futurist and Google director of engineering Ray Kurzweil has given humanity until 2045 before the lines between virtual reality and physical reality become so blurred that nobody will know the difference. But to reach that point, this virtual future must be built one brick at a time by the tech-experts of today. Some of these world-builders are creating virtual estate agents with fully viewable virtual properties, while others construct virtual showrooms with cars that can be taken out for a virtual test drive. Meanwhile, Betinvest’s Chief Research and Development Officer Igor Popov oversees a team of engineers and developers that are building the virtual future of the gaming industry.

“The gaming industry is one of the first to have been affected by VR: while companies are vying to win over players, virtual reality has provided several solutions to their needs,” he explained. “First of all, it has drawn in new players: people who never previously showed an interest in gaming or weren’t fans of any game in particular. The novel form of gaming excited the interest of not only regular gamers, but also those who are new to this world. Secondly, VR has broadened users’ experiences: it has given them the chance to play in a whole new dimension, with the feeling of being physically immersed in the game. You don’t just play the game – you’re in it. And thirdly, virtual reality has raised gaming standards: other online games are now in competition with VR games. Providers and operators are therefore improving their games, by introducing more complex graphics, adaptations for various devices, and better bonus offers so as not to lose their most loyal players.”

Over the last few years, Betinvest has seen the demand for VR products soar from both players and the wider industry. The challenge with VR, however, has always been its barriers to entry, whether it’s the cost, clunkiness, or the amount of time it takes to set-up. Since the release of the first modern VR headset in 2014, progress has been made in all regards, with Popov detailing how Betinvest has made sure their VR slots are as accessible as possible for players.

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“In response to the requests of our players and key trends in the gaming industry, we have broadened our range of in-house online slot games with inbuilt VR technology,” he said. “To immerse themselves in slots with advanced graphics and a user-friendly interface, all players need to do is to connect their VR headset to any device with access to the internet, open their browser and start spinning. There’s no need to download the software or use any complicated devices – everything’s there so players can start their VR experience quickly and easily.”

The industry will see Betinvest’s VR slots for the first time at ICE London 2020, where the company will also show a special offer for land-based casino operators. With Betinvest, physical gaming venues can be virtually recreated so that operators can offer players the full experience of their casino to players anywhere in the world.

“Our team of developers can faithfully recreate the inside of a real casino in VR,” concluded Popov. “So, casino owners can bring in new players, and the players will be able to experience the real deal without even leaving home. Our VR casino is a cutting-edge solution which will help you expand your current gaming business.”

Industry stakeholders interested in trying out Betinvest’s games can visit the companies stand, S2-324, at ICE London 2020 on 4–6 February. A meeting can be arranged with the company at: https://www.betinvest.com/events/ice-london-2020/.

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IAGA

The International Association of Gaming Advisors (IAGA) Announces 2024 International Gaming Summit in Washington, D.C.

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The International Association of Gaming Advisors (IAGA) will hold its 41st International Gaming Summit Monday, May 27 through Thursday, May 30, 2024 at The Ritz-Carlton Washington, D.C.

As a premier event that brings together leaders from all global gaming sectors, the Summit will provide operators, suppliers, attorneys, investors, bankers, regulators and other advisor delegates with an unparalleled opportunity to meet and discuss the most important issues facing gaming.

“We are looking forward to holding this year’s 41st Annual International Gaming Summit in Washington, D.C., and are pleased to announce an agenda that includes a specific focus on some of the key sports betting issues the rapidly expanding US market is facing. As part of this focus, we will bring together representatives from global sports betting operators, regulatory agencies, professional sports leagues and other experts to discuss how the industry’s sports betting stakeholders can better work together to ensure a sustainable, responsible sports betting environment that is built on best practices lessons learned from other markets,” John Stawyskyj, President of IAGA, said.

“Beyond our sports betting focus, our diverse agenda includes discussions on other issues of importance including the growing impact of fraud and cyber breaches on regulated operators, a look into the federal and state lobbying process, an update on what’s happening in other gaming markets outside North America, a deep dive into new technologies and how they might impact gaming and more. I look forward to welcoming our delegates to Washington and participating with them in lively discussions about these critical issues and more,” Stawyskyj added.

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Charlie Skinner

Marker Trax Appoints John Henderson as Senior Vice President of Operations

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Marker Trax, a leader in cashless payment solutions for the gambling industry, has announced the appointment of John Henderson as its senior vice president of operations.

As the company continues solidifying its cashless payments sector leadership position, Henderson joins the team to play a key role in leading strategic planning efforts, executing new operator and customer initiatives, directing pursuit of key performance indicators, and ensuring overall product and technology quality control. He reports directly to, and will work closely with, Marker Trax President Charlie Skinner.

Henderson is a seasoned, energetic industry veteran who brings to Marker Trax more than four decades of success in delivering technology-based business solutions, leading innovation-forward companies seeking to increase their industry footprints and to solidify their market shares.

“We’re cementing our leadership position in the cashless space, and John is the right leader, at the right time, to help guide us there. He has tactical expertise, and a long track record of success in the IT space. More than that, though, he’s always eager to innovate – which aligns perfectly with our philosophy and goals. We’re lucky to have him on board,” Charlie Skinner, President of Marker Trax, said.

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Immediately prior to joining Marker Trax, Henderson served as chief information officer at WorldStrides, a global leader in educational travel services, and helped the company navigate a business and IT transformation program. Henderson has also held client partner roles at Accenture, IBM, and Cognizant, and has served numerous global brands including Choice Hotels, Hilton Hotels, MGM Resorts, Wynn, Disney, and Royal Caribbean.

“Every step of his career, John’s shown natural aptitude for client relationship management and large-scale systems integrations, and a keen, tactical eye for optimizing performance at all levels of an operation. At Marker Trax, we’re increasing our market footprint through continual innovation, and John’s tactical leadership will be of tremendous benefit to reaching our goals,” Skinner said.

Henderson’s addition caps a prolific run of recent accomplishments for the company. It recently unveiled its innovative consumer product, Moolah Play, secured renewed commitment from partner and global payments leader Euronet Worldwide Inc., and is introducing its cashless credit technology into more markets around the country.

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Affinity Interactive

Affinity Interactive Appoints Scott Butera as President & Chief Executive Officer

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Affinity Interactive has announced the appointment of Scott Butera as President & Chief Executive Officer, effective immediately.

Mr. Butera, who most recently led AI’s Sports Information Group (SIG) business, brings over 30 years of experience in gaming, hospitality, media, entertainment, and sports to the pivotal role. In his new capacity, Mr. Butera will set strategy and oversee operations of the Company’s diversified portfolio of casinos resorts across Nevada, Missouri, and Iowa. He will also continue to oversee all print and online media platforms, including Daily Racing Form.

Mr. Butera is an industry veteran who has a history of leading growth and innovation at numerous companies. As CEO of SIG, he led initiatives to develop retail and business products and optimize ecommerce sales for the Daily Racing Form. Under his leadership, SIG experienced significant growth in market share and revenue. Previously, Mr. Butera served as President of Fubo Gaming at Fubo TV Inc. He has also held CEO and President positions at MGM Resorts International, the Arena Football League, Foxwoods Resort & Casino, Tropicana Entertainment, and Trump Entertainment, among others. Earlier in his career, he worked as an investment banker for more than a decade, gaining valuable financial expertise that he later applied to strategic decision-making in the gaming industry. Mr. Butera has a B.A. from Trinity College, where he served as a Trustee, and an MBA from New York University.

“Scott’s operating acumen and deep knowledge of the gaming and entertainment industries have helped AI and Sports Information Group expand product offerings and improve the sports and gaming experience for consumers around the world. I am confident Scott will integrate seamlessly into this expanded role, and under his leadership, Affinity will achieve greater success, continuing to deliver world-class experiences to nearly 1 million users and guests across platforms,” James J. Zenni Jr., Chairman of Affinity Interactive, said.

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“Affinity’s mission to elevate the gaming industry through advanced technology and unparalleled customer offerings – both across digital media platforms as well as in-person gaming – remains a driving force behind the business’ success. I am eager to collaborate with Jim and leverage my familiarity with the business as well as my passion for driving innovative change to execute on AI’s long-term strategic priorities,” Mr. Butera said.

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