Connect with us
European Gaming Congress 2024

Industry News

SportCaller continues winning run for Kindred retention with Streakr

Published

on

 

Unibet launch proves an instant success for ramping retention rates and improving CRM at the group’s leading brand

SportCaller, the free-to-play (FTP) sports-game specialist, has rolled out its latest innovative game, Streakr, with leading Kindred Group brand Unibet to instant acclaim.

Through SportCaller’s market-leading platform, Kindred has become the first operator to harness FTP as a central marketing tool with a long-term strategy at both group and local levels. Streakr is just the latest manifestation of these plans, focusing on driving deeper engagement and reliable retention among active customers at Unibet, as the brand bids to grow its international footprint.

Streakr is a free-to-play game which enables users to win free bets and cash prizes for accurately predicting consecutive correct results. The player with the longest winning streak scoops a jackpot-sized prize, but the game’s underlying premise embraces a softer marketing function to improve customer dwell time and repeat visits.

Advertisement
Stake.com

Early results have already surpassed Unibet projections in the first week after launch. Over 60% of those customers have since returned to play on a daily basis, while 15% of them have already been awarded a prize from playing. This intuitive and accessible FTP format offers highly attainable prizes, ranging from £2 to a £30.000 jackpot, and is tailored to assist Unibet in driving and retaining active customers.

Streakr is just the latest original sportsbook offering to market off the SportCaller production rank, delivering low-cost acquisition levels with a trademark flair for innovation, coupled to trackable and provable results. These traits led to SportCaller being named as Best Acquisition & Retention Partner and Sports Betting Innovator of the Year at the prestigious EGR B2B Awards 2019.

More broadly, SportCaller’s burgeoning partnership with Kindred’s stable of global brands has seen the group roll out a total of 15 games across 14 countries and in 14 different languages over the past few months, running games from local leagues to international tournaments, with at least 20 different sports scheduled to feature by Q1 2020.

SportCaller’s game-changing, light-to-deploy platform empowers now partners to easily press “predictor” games, like Streakr, into the service of any sport or event. This new mechanic allows both operator partners and media owners to launch their own branded games with speed and flexibility to capture the enthusiasms of fans across the sporting calendar’s mass-market events.

Johannes Nijboer, Sportsbook Business Portfolio Manager at Kindred Group, said: “At Unibet, as with all Kindred Group brands, our cornerstone aim is to improve the user experience with customised, local solutions on the international stage. Which is why this companywide alliance with SportCaller makes so much sense for driving retention in a responsible manner Above all, it provides the elasticity and peace of mind for us to grow a regulated and sustainable sports betting market across our markets.

Advertisement
Stake.com

“The unique platform developed by SportCaller frees up our local teams to deploy games based on their territorial strategies in addition to catering for worldwide needs. Their proven track record, industry knowledge, and 24/7 support readily made them our preferred partner, while their rapid concept-to-actualisation game creation and fully-compliant deployment mean we can target and plan with precision, no matter what the territory.”

SportCaller MD Cillian Barry added: “We like to think that our FTP platform’s speed of integration and scalability set SportCaller apart. And Streakr is the latest incarnation in this ongoing evolution, demonstrating the varied benefits of our wide-ranging games, and promoting the sportsbook proposition via softer marketing techniques aimed at consolidating retention.

“Given that FTP has become a significant marketing function for Kindred as they look to enhance the customer experience through innovation, this is a partnership of which we’re particularly proud. We look forward to working in close collaboration with their family of brands over the years to come.”

In a standardised marketplace running out of ideas and regulatory rope for sign-up offers and bonuses, SportCaller is transforming free-to-play games into a standalone vertical for enhanced recruitment strategy, reactivation and retention through consequential engagement and organic gameplay across the sporting spectrum.

Advertisement
Stake.com
Continue Reading
Advertisement

Apax Partners LLP

Funds Advised by Apax Partners LLP Fully Exit their Equity Position in Genius Sports

Published

on

funds-advised-by-apax-partners-llp-fully-exit-their-equity-position-in-genius-sports

 

Genius Sports Limited announced that Funds advised by Apax Partners LLP (Apax Funds) have fully monetized their equity interest in Genius Sports and no longer holds any shares in the Company. The Apax Funds first acquired a majority interest in Genius Sports in September 2018 and have supported the Company through a period of transformational growth over the last six years.

“Apax has been a tremendous partner to Genius Sports, and we are grateful for their valuable insight and expertise over the last six years. Today marks the conclusion of a very successful partnership, and we look forward to welcoming this next chapter with the ongoing support of our high-quality institutional shareholders,” Mark Locke, Co-Founder and CEO of Genius Sports, said.

Continue Reading

Industry News

Betsson Receives Highest Possible ESG Rating, AAA, by MSCI

Published

on

betsson-receives-highest-possible-esg-rating,-aaa,-by-msci
Reading Time: < 1 minute

 

Betsson AB announced that it has been awarded an AAA rating by Morgan Stanley Capital International (MSCI) ESG Ratings, an upgrade from the previous AA level. The AAA rating is the highest possible and confirms Betsson’s dedicated efforts in environmental, social, and governance (ESG) practices, which form a part of running a profitable business long-term.

Pontus Lindwall, CEO of Betsson AB, said: “Receiving the highest ESG rating from MSCI is a testament to Betsson’s dedication to ethical business practices, responsible gaming, and sustainability. These are constant efforts that span across the entire business as we are continuously striving to improve.”

Morgan Stanley Capital International (MSCI) ESG ratings measure a company’s resilience to long-term ESG risks, helping investors identify ESG risks and opportunities within their portfolios. Ratings range from AAA (highest) to CCC (lowest) based on a company’s exposure to and management of industry specific ESG risks relative to peers. Rated companies incur no costs for the rating. MSCI’s methodology ensures unbiased and independent assessments, maintaining the credibility and objectivity of the evaluations.

Advertisement
Stake.com

The post Betsson Receives Highest Possible ESG Rating, AAA, by MSCI appeared first on European Gaming Industry News.

Continue Reading

Industry News

Holland Casino Names Hans van Slooten as New Director of Operations

Published

on

holland-casino-names-hans-van-slooten-as-new-director-of-operations
Reading Time: 2 minutes

 

Holland Casino has named Hans van Slooten as its new Director of Operations.

Van Slooten has been with Holland Casino for three years as Regional Casino Manager in the North-East region and prior to that worked for a variety of companies including KLM, Sligro and FrieslandCampina.

Van Slooten will be taking over the role from Leise, who has been with Holland Casino for 39 years, starting as a Croupier. During his time, he has also been a Casino Manager of various locations, Regional Director and Chief Operations Officer, while also being Director of Operations, and Regional Casino Manager of the South-East region.

Advertisement
Stake.com

Leise will remain with the company until 1 July 2025 for various strategic projects, while Van Slooten will start his Director of Operations role on 1 October of this year.

Petra de Ruiter, CEO of Holland Casino, said: “With Hans, we have found a worthy internal successor to Noël as director of operations. Hans has a lot of experience both inside and outside Holland Casino. His strength is that he is close to the people, both our guests and our employees. In addition, I am extremely grateful to Noël for his years of dedication and commitment to Holland Casino. I have great admiration for the fact that someone who has been with a company for so long can still think so fresh about the future. That is not given to everyone. I am pleased that Noël is prepared to use his knowledge and expertise for Holland Casino in the coming months.”

Incoming director of operations Hans van Slooten said: “It is a great honor to succeed Noël. I have great respect for his wonderful career, his commitment and inexhaustible drive for our beautiful company. Although it will not always be easy to follow in his footsteps, I will take on my responsibilities with and for the operation with dedication. I look forward to meeting more colleagues in the branches and at the head office from October.”

Director of Operations Noël Leise said: “When you have worked for a great company like ours for almost 40 years, it is difficult to choose the right moment to pass the baton. After all, Holland Casino is such a part of my life that it cannot help but hurt a little. I am happy that I can still be meaningful for the future of our company in a different way in the coming period. I have every confidence that Hans will fill the role of Director of Operations very well in his own way and I wish him every success with that.”

The post Holland Casino Names Hans van Slooten as New Director of Operations appeared first on European Gaming Industry News.

Advertisement
Stake.com
Continue Reading

Trending

Get it on Google Play

Offering comprehensive coverage on all aspects of the gaming sector, our daily posts include online and land-based gaming, betting, esports, regulatory and compliance updates, and technological advancements. Regular features encompass daily news articles, press releases, exclusive interviews, and insightful event reports.

The platform also hosts industry-relevant webinars, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2024 - Gaming News Room is part of HIPTHER Agency. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania