Affiliate Industry
The Danish Gambling Authority Warns of Money Laundering Risks When Using Affiliates

The Danish Gambling Authority has become aware that money laundering can occur through affiliates who market for gambling operators. Gambling operators that use affiliates should therefore consider whether this gives rise to updating their risk assessment.
An affiliate is a marketing channel where a person or company makes money by marketing for, for example, a gambling operator. The general consumer protection and marketing rules and the Gambling Act’s rules on marketing and communication also apply to affiliates. An affiliate earns money from the agreement by, for example, attracting new customers via their own website or through their own social network to the gambling operator’s website with a link. The link is generated specifically for the affiliate. The affiliate receives payment for the referral (pay per click), or a certain percentage of the amount the new customer deposits into their account.
How criminals can exploit affiliate agreements with gambling operators
In affiliate agreements with an individual or a company, there is an inherent risk that a gambling operator will be misused for money laundering. Particularly organized criminal networks can exploit an affiliate agreement. Networks of organized criminals can refer a large number of people within their criminal network as customers using the link to a gambling operator. A larger amount of illegal funds can be deposited into customers’ gambling accounts, which will not initially look suspicious, as the amount is distributed among several people in the criminal’s network. The deposited funds can subsequently be paid out to customers, possibly after play-through from their gambling accounts. This approach will make it look like legitimate winnings from gambling, and at the same time the affiliate increases its profit by having brought more new customers to the gambling operator, who according to the affiliate agreement is usually paid per additional new customer.
Signs of money laundering through affiliates
The Danish Gambling Authority points out that gambling operators may risk being misused for money laundering through these affiliate agreements. It may indicate that a gambling operator is being misused for money laundering by its affiliate if a majority of the customers referred by the affiliate only use the gambling operator’s website once and then no longer use the gambling operator’s services. It may therefore be relevant to assess whether entering into an affiliate agreement gives rise to updating one’s risk assessment.
The post The Danish Gambling Authority Warns of Money Laundering Risks When Using Affiliates appeared first on European Gaming Industry News.
Affiliate Industry
Kongebonus 2024 Awards shines a light on industry success

Kongebonus, an affiliate focused on SEO and live streaming, has celebrated industry success with its prestigious Kongebonus Awards 2024 with Push Gaming, Pragmatic Play and Hacksaw Gaming among the big winners.
The awards celebrate creativity, innovation and excellence across the online casino industry and allow players to reward the studios behind their favourite titles from the past 12 months.
Here’s the full list of winners from the Kongebonus Awards 2024:
Best Game Developer – Hacksaw Gaming
Rising Star Game Developer – Peter & Sons
Most Innovative Game Studio – Print Studios
Best New Slot – Dreadworks (Print Studios)
Best Sequel Slot – Retro Sweets (Push Gaming)
Best Bonus Buy Slot – Sweet Bonanza 1000 (Pragmatic Play)
Reader’s Hall of Fame – Money Jar (SlotMill)
Kongebonus Hall of Fame – Wanted Dead or a Wild (Hacksaw Gaming)
Kongebonus is the go-to information source for players wanting to know more about online casino, sports betting and poker. The site is updated daily with reviews, tips, instructional videos and more.
The team tests each site it promotes so that reviews are accurate and reflect the experience players receive from signing up to depositing and even the terms and conditions. This is done “incognito” which means that reviews are honest and can be trusted by players.
Kongebonus has also created an active streaming community on Twitch and has one of the largest slot streaming channels alongside dedicated KongePoker and KongeBetting channels.
A spokesperson at Kongebonus, said: “Our Awards are becoming a major event on the calendar and it’s great to see some truly remarkable companies recognised for the fantastic games they have produced over the past 12 months.
“What makes our awards so important is that they are voted on by players, the people who fire up the reels on a studio’s games and really get to experience what they have to offer. Our players then get to vote with their feet so those taking home an award know they are hitting the mark.
“I’d like to thank our players for voting – we had thousands of votes come in this year – and of course the studios pulling out all the stops to keep creating epic games.”
The post Kongebonus 2024 Awards shines a light on industry success appeared first on European Gaming Industry News.
Affiliate Industry
SOFTSWISS Affiliate Software Platform Wins at IGA 2025

SOFTSWISS, an international tech company with over 15 years of experience in iGaming, announces that Affilka by SOFTSWISS wins Affiliate Company of the Year at the International Gaming Awards 2025. The comprehensive software platform helps manage, track, and analyse affiliate performance in the most convenient way.
The event recognises leading industry experts, both online and land-based. This achievement came as a well-deserved gift for the platform’s 7th anniversary. The award reflects the platform’s dedication to optimising affiliate program management and elevating the operational efficiency of its clients. By helping operators optimise affiliate partnerships, Affilka by SOFTSWISS has established itself as a technology-driven leader in the iGaming realm.
Powering over 440 iGaming brands, the platform currently has more than 360,000 affiliate accounts and 85 million registered players. One of its most impactful updates is the Geo-Distributed Redirect feature. This innovation accelerates redirects up to five times, reduces bounce rates and increases conversions by up to 7%. By enabling players to access casino sites faster, the feature drives higher registrations and deposits.
Other notable platform functionalities include built-in payment processing, which helps streamline financial operations with trusted payment systems and bank transfers. The flexible commission constructor and near real-time reporting features enable operators to tailor their strategies according to constantly evolving business needs.
“We are honoured to receive recognition at such a prestigious level,” said Anastasia Borovaya, Head of Affilka by SOFTSWISS. “This award reflects our unwavering dedication to delivering the best affiliate management solutions in the industry. With over seven years of expertise, a highly professional team, and a passion for innovation, we’ve built a platform that ensures exceptional service and continuous product enhancements for our clients. We’re committed to maintaining this momentum and supporting the growth of our partners worldwide.”
Now, Affilka by SOFTSWISS is showcasing its latest features and achievements at iGB Affiliate in Barcelona. On 21–22 January, the team welcomes partners and clients at stand C10.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 27,800 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post SOFTSWISS Affiliate Software Platform Wins at IGA 2025 appeared first on European Gaming Industry News.
Affiliate Industry
MetaBet inks Gentoo Media partnership to enhance flagship sites

MetaBet, the pioneering provider of sports betting engagement tools, has partnered with Gentoo Media, a leading affiliate, to integrate its cutting-edge sports betting widgets into two of Gentoo’s flagship websites, World Sports Network (WSN) and Time2play.
MetaBet’s proprietary widgets are designed to nurture engagement, increase sportsbook conversions, and maximize affiliate revenue, all through seamless integration with just one line of code. With market-setting load speed and contextual placements, MetaBet’s products will empower Gentoo to focus on what they do best.
WSN and Time2play are trusted platforms for sports betting and casino enthusiasts in the US and Canada. Between them, they have captured an audience of millions of sports fans on the back of expert reviews, exclusive offers, and accurate content. As Gentoo amplifies its presence in the US, MetaBet’s innovative technology will be a key element in their success.
MetaBet Founder, Mark Phillip, said: “Partnering with Gentoo Media, a data-driven company with a new name but long track record, is a testament to our market-leading status. Our technology, leveraged through their trusted platform will enhance engagement and conversions to accelerate Gentoo’s growth strategy within the US and beyond.”
The post MetaBet inks Gentoo Media partnership to enhance flagship sites appeared first on Gaming and Gambling Industry in the Americas.
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