Compliance Updates
Anger in the Industry After the Swedish Gambling Authority’s Acquittal of Infiniza
Last Friday, Di wrote about how the Swedish Gambling Authority closed an investigation into the Malta-based casino operator Infiniza, whose online casino, according to the authority’s assessment, is not aimed at Swedes. This is after the company changed the payment operator, i.e. who manages the transfer of gambling money from bank accounts to the casino, and the criteria that determine whether someone directs gambling at Swedes are not considered fulfilled.
Actions Did The Trick For Infiniza
“In light of the measures Infiniza Limited has taken regarding the company’s marketing as well as the payment options and/or payment service providers that were the subject of the current supervisory case, the Swedish Gambling Inspectorate assesses that the company, based on what emerged in the case, ceased to provide gambling aimed at the Swedish market without necessary license”
From the Gambling Authority’s decision that Infiniza review ceases, 21/2 2024.
Gustaf Hoffstedt, general secretary of the licensed gambling operators’ association The Swedish Trade Association for Online Gambling (Bos), is upset.
“It is offensive, and endangers the entire safety and security of the Swedish gambling license system,” he told Di about the Spelinspektionen’s decision, which he read about “with dismay” in Di.
According to Gustaf Hoffstedt, who refers to web traffic statistics that Di has taken part in, Infiniza is one of Sweden’s largest players in online casinos.
“They are estimated to have a significant operation in Sweden, in fact a large part of it is intended to receive Swedish consumers. It is of course extremely profitable, as they do not pay any Swedish gambling tax.”
The Swedish Gambling Authority’s decision has been made after Infiniza’s casinos changed their payment provider to one based in Lithuania. In the past, the Swedish-registered payment services Finshark and Zimpler reviewed by Di have been used.
“That’s exactly how it goes: if someone shines a spotlight on the fact that payment intermediaries ‘blue’ are not okay, payment intermediaries become ‘red’, then ‘green’, then ‘purple’ – and it goes on forever.”
Gustaf Hoffstedt calls for stricter legislation similar to that in the Netherlands, where it is forbidden to even accept domestic players – whereby more people play with the licensed players.
“The basic problem is the scope of the Swedish law, that is to say that unlicensed gambling companies are not explicitly prohibited from passively accepting Swedish players, provided that the company does not target them,” he says.
For several years, BOS has addressed the problem to both governments, investigators and the Gambling Authority and called for the Netherlands’ example to be followed, with the criminalization of passively accepting and enabling Swedish players.
However, the organization has cut stone in stone, and has not received a hearing for its proposal.
“The government does not want this. It claims that the channelization (the percentage of licensed gamblers, Di’s note) is good in Sweden, which unfortunately is not true, that the gambling market is stable, which is also not true, and that this is not a path that Sweden should follow.”
Marcus Aronsson, investigator at Spelinspektionen, told Di that the decision from last Friday only concerns Infiniza’s use of Zimpler, and that the just concluded case was already started in 2021.
He cannot comment on whether the payment company or companies used thereon means that Infiniza can be considered to target Swedes, nor whether a new review of the operator has been initiated after the Zimpler case.
In the decision, however, it is explicitly mentioned that the Swedish Gambling Authority can initiate a new supervisory case if Infiniza can again be considered to target the Swedish market without the necessary license.
Department of Trust (dotrust.co.uk), the award-winning provider of financial risk assessments for safer gambling is poised to meet the challenges of the newly announced regulations on frictionless financial checks by the UK Gambling Commission and Betting and Gaming Council.
Under the new rules published by the Gambling Commission, operators have until August 30th to implement frictionless checks on all customers making £500 net deposits in any rolling 30-day period. These frictionless checks form part of a new regime designed to protect players at risk of financial harm and replace the current ad hoc approach to affordability checks.
Department of Trust also welcomes the interim voluntary code published today by the Betting and Gaming Council (BGC), the standards body representing over 90% of UK-regulated market operators. This code focuses on how responsible operators should support customers spending above the lower threshold set out by the Gambling Commission.
The supplier’s DoTrust Complete solution offers an integrated suite of frictionless and enhanced financial risk checks with a high level of automation capability -the only such tool built solely for safer gambling – and is perfectly positioned to help businesses navigate the newly regulated waters.
Charles Cohen, CEO of Department of Trust, said: “These important announcements flag the end of gambling’s ‘sus law’ where players faced seemingly arbitrary requests for personal information, operators were placed under a significant burden, and no one won
“We now know that in 120 days, every operator will need to perform frictionless checks on all players with net deposits in a 30-day rolling period of £500. A few months later this will fall to a much lower level.
“If operators want to protect their business, keep their customers and reduce costs, smart automation is the only answer.
“Department of Trust has spent over two years building the leading plug-and-play solution specifically for the gambling industry. Complete already automates over 90% of the processes required in both the new LCCP and BGC code. Now we know what the requirement will be, we are today committing to the goal of 100%. We want every operator and player to have instant assessments and sensible decisions cost-effectively. No one needs to lose sleep over this.”.
The post Department of Trust set to meet challenges of new affordability checks appeared first on European Gaming Industry News.
Swedish gaming giants’ games now available in the province of Córdoba’s newly regulated market
Play’n GO, the world’s leading casino entertainment provider, has today announced their expansion into yet another new regulated market, as the Swedish gaming giant has agreed a partnership with Betsson in the province of Córdoba, Argentina.
Argentina is currently in a process of regulation for online gaming purposes on a province-by-province basis, and the partnership with Betsson sees Play’n GO enter yet another regulated market, keeping up the momentum from 2023 that saw the company expand its global reach.
This announcement sees Betsson’s players in Córdoba gain access to Play’n GO’s entire catalogue of games, including classics such as Book of Dead, Reactoonz, and Moon Princess.
This announcement is a signal of intent from Play’n GO, who reiterate their commitment to be present in every regulated market in the world.
Michele Stefanelli, Sales Leader, LATAM and Southern Europe, Play’n GO said: “Our first foray into a new region is always exciting for us, and we’re looking forward to a successful partnership with Betsson in Córdoba. Players around the world, and especially in the LATAM region, have already shown their fondness for our content, and we’re quietly confident that this new region will be no different. We are on record with our commitment to a safe, regulated industry, and we’re very pleased to see that approach rolled out globally by lawmakers and operators alike.”
Maximiliano Bellio, Managing Director Betsson Argentina, added: “We’re pleased to welcome Play’n GO to the Betsson family here in the Córdoba region, and we look forward to many years of success together. Like Play’n GO, Betsson is committed to a sustainable industry model, so this partnership makes perfect sense for both parties. We’re sure our players will be as excited as we are once they start playing these games that have proven so popular around the world, so let’s get started.”
Play’n GO’s games are already available in the autonomous city of Buenos Aires and Buenos Aires Province within Argentina’s federal system.
Amazon Web Services (AWS)
OpenBet bolsters compliance technologies with the launch of geolocation product, OpenBet Locator™, powered by Amazon Web Services (AWS)
OpenBet Locator provides a highly flexible, low latency and scalable alternative for global betting and gaming marketplace
OpenBet, a leading content, platform and service provider to the global betting industry, has bolstered its modular product portfolio with the launch of its new flexible and scalable geolocation product – OpenBet Locator.
Built on the backbone of Amazon Web Services (AWS), OpenBet’s strategic cloud provider, OpenBet Locator is a low latency solution that enables operators worldwide to locate, promote to, and monitor customers, remaining fully compliant with regulatory requirements.
The technology strengthens OpenBet’s reputation for market-leading player protection and compliance following the company’s acquisition of Neccton in 2023. With OpenBet’s regulatory reach and multiple licenses, brands will be able to ensure seamless and swift integration of its trusted and compliant technology into their ecosystem.
Initially targeting the North American market, the solution will feature a number of components, such as:
- Fully flexible geo-fence management and high precision location tracking
- Fraud prevention combined with real-time virtual private network (VPN) and location spoofing detection
- Player targeting for customer relationship management (CRM), data analysis and in-venue promotions
- Multi-tenanted solution that supports travelling wallet
- Easy and flexible configuration options to streamline business operations workflows
The product is underpinned by OpenBet’s unrivalled expertise within the global betting industry and is designed to remove the friction of geolocation to the end-customer’s onboarding process.
Jordan Levin, CEO of OpenBet, said: “Introducing OpenBet Locator is an exciting move for us and takes our modular product offering to a new level. Built in-house and leveraging AWS technology, we have developed a strong proposition that can be tailored to meet unique business needs.
“As a pioneer within the global sports betting arena for over 25 years, we have an in-depth understanding of the challenges and opportunities operators face within highly regulated markets. OpenBet Locator is a scalable, compliant and dependable geolocation solution that removes the barriers to operators’ success.”
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