The Mill Adventure launches BetCentury’s FunkySpins.com in Sweden

The Mill Adventure has launched BetCentury’s debut casino brand, FunkySpins.com, in Sweden as part of a partnership aimed at rolling out additional brands in the regulated market.

The companies said the launch is the first in a series planned through the collaboration with BetCentury, an operator group founded by former Kindred CEO Henrik Tjärnström.

The Mill Adventure said BetCentury is using its turnkey platform, including SmartLobbies, personalisation tools and real-time business intelligence. The supplier also said its platform is compliant with Swedish regulatory requirements and aligned with Spelinspektionen standards.

Bjørnar Heggernes, Chief Commercial Officer at The Mill Adventure, said: “Launching FunkySpins with BetCentury further strengthens our position in Sweden and highlights the flexibility of our platform in highly regulated markets.

“Our turnkey solution enables partners to move quickly from concept to launch, combining advanced personalisation, automated lobby management and real-time data insight within a fully compliant framework.”

Henrik Tjärnström, Co-founder at BetCentury, said: “Going live with FunkySpins through The Mill Adventure’s robust platform gives us the strong technological foundation we need to bring our vision to market effectively.

“Their platform allows us to move fast, continuously refine the player experience and scale with confidence in a competitive, regulated environment.”