Central Europe
IGT Signs Long-Term Facilities Management and Licensing Contract with SAZKA in Czech Republic
International Game Technology PLC announced that IGT Global Services Limited (“IGT”) has signed a long-term contract with SAZKA a.s. (hereinafter “SAZKA”), the market-leading operator of lottery and betting games in the Czech Republic, to provide technology products and services through an upgraded lottery central system, next-generation lottery terminals, a new digital lottery platform, and associated content and services. The contract was effective as of March 31, 2020.
“SAZKA has been working with IGT in the Czech Republic for the past 27 years, and building on this relationship is a positive reflection of SAZKA Group’s partnership with IGT in multiple European markets,” said Robert Chvátal, SAZKA Group CEO. “We’re looking forward to leveraging these new solutions for enhanced growth, ensuring that we continue to generate funds for youth sport in the Czech Republic.”
“We’re excited to begin this new era in our successful long-term relationship with SAZKA,” said Declan Harkin, IGT Senior Vice President and COO, International. “Our Aurora
As part of the contract, IGT will convert SAZKA’s current IGT lottery central system to its new high-performance, high-reliability, and open Aurora lottery solution, which is designed to meet all of the Lottery’s needs today while enabling them to respond rapidly to changing market conditions.
The upgrade includes BizApps, which offers enhanced business intelligence and analytics tools aimed at maximizing sales growth, and includes Order Wizard, a proactive, predictive ordering tool that ensures best-selling scratch cards are sufficiently stocked at the retailer, increasing sales while minimizing returns. IGT will also replace SAZKA’s 8,000 lottery terminals with its newest terminals, including IGT’s industry-leading, most-deployed, and retailer-friendly draw-based lottery terminal, the Retailer Pro.
The contract includes the opportunity to leverage IGT PlayDigital In addition, IGT will provide a range of technical services including central lottery system operation, depot service, and software and telecommunications maintenance services, as well as game content and a suite of game design and marketing consulting services.
SAZKA has been an IGT customer since 1993. In addition to its central system, terminals, technical services, and digital lottery technology, IGT provides the Lottery with its instant ticket management and validation system and printing services. Share of proceeds from the Lottery go to good causes, including youth sport in the Czech Republic as well as the country’s Olympic Committee.
About IGT
SOURCE International Game Technology PLC
IGT (NYSE:IGT) is the global leader in gaming. We deliver entertaining and responsible gaming experiences for players across all channels and regulated segments, from Gaming Machines and Lotteries to Sports Betting and Digital. Leveraging a wealth of compelling content, substantial investment in innovation, player insights, operational expertise, and leading-edge technology, our solutions deliver unrivalled gaming experiences that engage players and drive growth. We have a well-established local presence and relationships with governments and regulators in more than 100 countries around the world, and create value by adhering to the highest standards of service, integrity, and responsibility. IGT has approximately 12,000 employees. For more information, please visit www.IGT.com.
Central Europe
DFL and Tipico Extend Partnership Until 2029

Tipico, Germany’s leading sports betting provider, will continue as the Official Partner of the Bundesliga and 2. Bundesliga. Before the end of the current agreement, Tipico and the DFL (Deutsche Fußball Liga) have agreed to extend their partnership, which began in 2018, through to the end of the 2028/29 season.
As part of this agreement, Tipico will continue to use the logos of both competitions and the two Meisterschalen (championship trophies) in its advertising. The company will also retain its extensive advertising rights, including first-access rights included in DFL’s media contracts, as well as a “Matching Offer Right” for all special advertising formats with national partners, and exclusivity within the industry. Tipico will also be integrated into digital Bundesliga platforms.
“We’re thrilled to extend this long-standing collaboration built on mutual trust. Over the years, Tipico has proven itself as a highly professional and reliable partner with a deep passion for football,” said Tobias Thöne, Director of Commercial Partnerships at Bundesliga International GmbH.
Kajetan Strini-Brown, Director of Sports Brand at Tipico, said: “We’re incredibly proud to continue our partnership with the Bundesliga and 2. Bundesliga! German football is at the heart of what we do, and that passion has always been deeply embedded in our DNA as a company. This extension is a key part of our strategic partnerships, which also include the DFB-Pokal, another major German football brand. Sponsorship, and the visibility it brings, plays an important role in guiding customers to the legal market.”
As outlined in the State Treaty on Gambling, the possibility to promote sports betting is an essential tool for guiding the deeply human drive to gamble into regulated and monitored channels. This plays a critical role in ensuring proper regulation of sports betting while counteracting illegal offerings. For more than 20 years, Tipico has been offering innovative, user-friendly, and secure sports betting products and has become the most popular brand for sports betting in Germany. In addition to continuous product development, Tipico has been working on modern player protection strategies for the last 15 years. The DFL has also long been committed to preventing match-fixing and gambling addiction in German professional football.
The post DFL and Tipico Extend Partnership Until 2029 appeared first on European Gaming Industry News.
Central Europe
Promatic Games now live in Slovakia

Promatic Games, a polish game-tech brand and a slots studio specializing in game design and software solutions for online casinos, officially entered the Slovak market on January 24th, 2025. Eurogold, a long-time partner of Promatic Group in the land-based gaming sector, became the first online casino in Slovakia to launch 10 of the studio’s popular online slot games.
“Entering the Slovak market has been a significant milestone for us. This year, we are focused on strengthening our presence in Central Europe, with Slovakia, the Czech Republic, Romania, Croatia and other markets in the region as key strategic priorities. Our portfolio of over 100 online slot games is designed to meet the expectations of players in these markets, as proven by our success in Poland. Partnering with a long-time customer for our initial launch in Slovakia was a natural choice, but our ultimate goal is to become a widely recognized game provider in the country and a trusted partner for all operators “– says Maciej Makuszewski, Head of iGaming at Promatic.
The collaboration with Eurogold online casino marks a significant milestone in Promatic Games’ journey. This partnership brings a selection of top-tier games to Slovak players, including fan-favorites such as Jumping Fruits, Ultra Reels, 81 Show, and Miss Inferno Deluxe. As a highlight for this market, Promatic Games has developed an exclusive slot for Eurogold – Kmeťo King Deluxe – which is a tribute to a popular Slovak folk singer Igor Kmeťo. The game is available exclusively at Eurogold.sk and features some of Mr. Kmeťo’s music during the gameplay. The launch of Kmeťo King Deluxe underscores Promatic Games’ commitment to delivering localized and tailored gaming experiences for new audiences.
All ten games introduced to the Slovak market have successfully passed rigorous certification by TSU Laboratory, a local Slovak authority specializing in game testing and certification. TSU ensures that all gaming software complies with international standards, guaranteeing fairness, reliability, and security for players. Promatic Games’ adherence to these high standards emphasizes the company’s dedication to delivering trusted and quality experiences.
Promatic Games is already preparing its next lineup of titles, promising to bring even more unforgettable gaming experiences to Slovak players. The new games will include, amongst others, Janosik 30 game based on the character of both Polish and Slovak folk hero. This expansion signals the company’s dedication to growing its presence in the Slovak market while maintaining the exceptional standards it is known for.
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Central Europe
Ten Square Games Welcomes Dayan E. Yar as Chief Product Officer

Dayan E. Yar joins Ten Square Games S.A. as its new Chief Product Officer, effective January 27, 2025. Dayan brings over 17 years of experience in the gaming industry, having held leadership roles at Zynga, SciPlay, and Playstudios. His extensive expertise in product strategy, LiveOps, and game innovation will be instrumental in driving the turnaround of TSG’s flagship titles and positioning the company for sustainable growth.
“- 2024 was a year of immense effort by the TSG team, who showed exceptional dedication in identifying obstacles to the growth of our main products and understanding the evolving needs of our players.” said Andrzej Ilczuk, CEO of Ten Square Games. “This invaluable effort has laid the groundwork for our next chapter. Combining our team’s insights with Dayan’s vast experience in overcoming market challenges and driving product excellence, we are confident that we are on the best possible path to recovery and growth.”
Dayan Yar’s career spans 17 years of significant achievements in product strategy, game design, and innovation. Originally pursuing studies in nuclear physics with dreams of becoming an astronaut, his career path shifted when he created a game during his final year of college. That project, a sci-fi MMO strategy game, went on to win MMO of the Year, launching his journey into the gaming industry.
Since then, Dayan has worked extensively on action RPGs, MMORPGs, and card games in roles such as game designer, systems designer, and economy designer. In 2016, he transitioned to the mobile gaming industry, focusing on product management. His expertise spans a variety of genres, including social casino, card games, and casual titles, such as Words with Friends.
Dayan has held pivotal roles at industry leaders such as DeNA, Playstudios, Zynga, and SciPlay, contributing to both live games and new game development. At Zynga, he led efforts on Hit it Rich, achieving a 68% increase in revenue bookings and a 43% growth in payer percentage, while spearheading features that improved early user experiences and boosted revenue per install by 44%. During his time at Jackpot Party, Dayan was responsible for managing the company’s largest title, delivering $400 million in gross revenue and expanding revenue bookings by 14% in 2023, marking the 7th consecutive quarter of double-digit growth for a 12-year-old product.
Dayan Yar, as Chief Product Officer at Ten Square Games, will emphasize a structured approach to developing the company’s core products and implementing strategies that seamlessly combine innovation with player-centric design. Dayan’s mission will be to leverage the deep knowledge and expertise of the TSG team, blending it with proven approaches that have successfully turned around products facing challenging market trends. With a unique blend of technical expertise, creative vision, and strategic leadership, Dayan is well-positioned to boost Ten Square Games’ flagship products, steering them back to a strong growth trajectory.
– “What sets Ten Square Games apart is the unique blend of creativity and the ability to seamlessly integrate diverse game mechanics into its titles,” said Dayan E. Yar, Chief Product Officer at Ten Square Games S.A. – “TSG has carved out a distinctive category in the gaming market, standing out from the competition while offering significant potential for further growth and reaching new audiences. I am proud to join such a talented team and look forward to working together to strengthen the company’s flagship products and deliver unforgettable experiences to players worldwide.”
Dayan Yar’s appointment underscores TSG’s commitment to achieving sustainable growth and delivering innovative gaming experience. The Group continues to invest in the development of its flagship products, which hold strong positions in their respective market segments: fishing and hunting. Additionally, TSG has established a meaningful presence in the flight simulator segment following the acquisition of Rortos and the dynamic development of Wings of Heroes and Real Flight Simulator.
The Group is also working on two new game prototypes to further strengthen its position in the hunting and flight simulator segments. By focusing on revitalizing its two main products, driving the growth of Wings of Heroes, and developing entirely new titles, TSG is setting itself on a solid path for sustainable growth in 2025 and beyond.
The post Ten Square Games Welcomes Dayan E. Yar as Chief Product Officer appeared first on European Gaming Industry News.
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