Asia
Revenant Esports’ SK Rossi, Indian VALORANT Esports Star, Unveiled As First KREO Athlete
Revenant Esports’ standout player, Ganesh “SkRossi” Gangadhar, one of India’s most popular esports players who has represented the country in various occasions in VALORANT, has been enlisted by KREO, a pioneering consumer electronics brand catering to gamers and creators, as their first “KREO Athlete.”
Ishan Sukul, the CEO of KREO, expressed his enthusiasm for signing SkRossi as the inaugural KREO Athlete, stating, “We recognized Rossi’s talent even before we started Kreo. India needs more trailblazers in the gaming, esports sectors, individuals who become larger than life and inspire the next 10 million pros. After just one chat with him, we could see he’s destined to do larger things, not just for VALORANT, but for the entire esports sector in India. Our partnership with him is not quite simple, it’s a symbiotic relationship which we’ll both nurture to launch quality gear that brings in the next pros to the arena.”
SkRossi boasts a decorated gaming career encompassing more than 5 years, initially competing in Counter-Strike before transitioning to VALORANT. As a VALORANT competitor, he has earned accolades as one of India’s most distinguished athletes, securing numerous first-place finishes. Notably, he represented Global Esports in Riot Games’ VALORANT Champions Tour (VCT) Pacific last year, competing in South Korea.
KREO, founded in 2022, has been pioneering the gaming consumer electronics space with an impressive lineup of products catering PC gamers, mobile gamers, and creators. Backed by prominent investors like Sauce. VC, Chona Family Office, Revant Bhate (Co-founder at Mosaic Wellness), and Bala Sarda (Founder at Vahdam Teas), the brand caters to all the hardware needs of a gamer ranging from audio and video to tripods and mousepads.
Expressing his excitement on being selected as the inaugural KREO Athlete, SkRossi said, “It’s an exhilarating feeling to be chosen as the first KREO Athlete. My objective has always been to continually enhance my skills while also serving as a source of inspiration for budding gamers across the nation. This vision resonates with KREO, and I am eager to collaborate with a brand that recognizes the needs of an average Indian gamer with budget-friendly and trustworthy products.”
In the Indian esports landscape, which has predominantly revolved around mobile gaming, PC esports players like SkRossi have been forging a name for themselves with their impressive dedication and skills in PC gaming. SkRossi’s designation as a KREO Athlete marks a significant milestone in the Indian esports industry, positioning him as one of the few PC esports players to secure an exclusive brand partnership, a testament to 26-year-old player’s stardom.
Rohit Jagasia, the Founder and CEO of Revenant Esports, added, “We are immensely proud to have facilitated this collaboration between our peripherals partner, KREO, and our star athlete, SkRossi. I have had the privilege of knowing SkRossi for years, and his relentless commitment to his craft is truly commendable. Therefore, he is the perfect choice for a KREO Athlete, empowering him to further elevate his status by aligning with a pioneering peripheral brand for gaming. This alliance also underscores Revenant’s commitment to not only signing star athletes but also leveraging all available resources to ensure their optimal growth, both within and outside the gaming realm.”
As a KREO Athlete, SkRossi will have access to official KREO products, and he will play a pivotal role in various KREO activations while contributing to the development of new products tailored to the needs of professional PC gamers.
The fast-growing Boomerang Partners affiliate program continues gaining global recognition, earning a nomination for the prestigious ‘Rising Star Affiliate Program 2024’ category in the Asia region
With a rapidly growing network of over 5,200 affiliates across 70+ countries, the dynamic Boomerang Partners affiliate program has been recognized as a finalist for the ‘Rising Star’ category at the SiGMA Awards Asia 2024. While Asia is not currently the central focus for brand promotion, this prestigious recognition from SiGMA is a notable honor that inspires Boomerang to fortify its global footprint and industry-leading position.
In 2023 alone, Boomerang’s achievements included paying over €50 million to affiliates, creating 22 exclusive branded games, hosting 82 tournaments across 30 regions, and expanding into 31 new markets. This followed prestigious wins like ‘Casino of the Year’ at the SiGMA Balkans/CIS Awards, ‘Commission Offer of the Year’ at the AffPapa iGaming Awards, and ‘Best PPC Affiliate’ at the SiGMA Europe Awards.
This year, Boomerang Partners is highlighting innovations like a worldwide traffic tournament and has already been nominated at the AffPapa, MAC, and AskGamblers Awards – eagerly awaiting the results across these prestigious voting processes and final selections.
“We actively collaborate with SiGMA, having participated in their events and been honored with SiGMA awards in other regions previously,” said Vitalii Prokofev, CEO at Boomerang Partners. “SiGMA sets the standard with premier industry events and accolades worldwide. This nomination at their Asia awards is valuable recognition that fuels our ambition to raise our global profile further.”
Boomerang Partners invites all affiliate managers and industry enthusiasts to learn more about their award-winning program. Voting for the SiGMA Asia Awards runs until May 20th. Winners will be announced at the June 3rd ceremony during the June 2-5 event in Manila.
Support Boomerang in the ‘Rising Star’ category while voting for other favorites at SiGMA.
The post SiGMA Asia Awards 2024: Boomerang Partners Nominated for ‘Rising Star Affiliate Program’ appeared first on European Gaming Industry News.
International Game Technology announced that it will showcase an exciting portfolio of locally attuned gaming innovations for the Asia-Pacific market at G2E Asia 2024 at The Venetian Macao, June 4-6. The products within IGT’s G2E Asia 2024 portfolio are designed to enhance player entertainment, drive performance, and enable operators to diversify their gaming floors with research-backed solutions.
“It’s great to see G2E Asia return to The Venetian Macao in 2024. With Asia being a growth market for IGT, we are excited to connect with our customers and present a localized games and systems portfolio that can create new opportunities for IGT and our customers throughout the region,” said Dallas Orchard, IGT Senior Vice President and Chief Operating Officer, Gaming APAC.
“IGT’s G2E Asia 2024 portfolio is anchored in exciting new link and standalone games that build on the momentum of many of our highest performing titles in the region of the last year. G2E Asia 2024 will be the debut of Cash Cove Frenzy, an action-packed multi-level progressive based on one of IGT’s most popular titles in the region, and Jetsetter Gold Link, a new-to-Asia game that can help our customers diversify their gaming floors. We will also spotlight the many operator and player benefits of IGT ADVANTAGE, our highly scalable casino management system that has strong market penetration in Asia and beyond,” said Charles Seo, IGT Senior Director of Commercial Strategy, Asia.
G2E Asia 2024 attendees will have the opportunity to experience an array of IGT solutions in the Company stand A801.
The post IGT Showcases New Locally Attuned Link Games and Systems Innovations at G2E Asia 2024 appeared first on European Gaming Industry News.
GR8 Tech, an award-winning iGaming solutions provider, will exhibit at SiGMA Asia on June 3-5, marking a significant expansion into the region. Attendees can visit GR8 Tech at stand D806, where they will have the opportunity to explore the provider’s comprehensive ecosystem of solutions, featuring the flagship GR8 Sportsbook, the robust GR8 Casino, and innovative standalone products, including but not limited to CRM, Sportsbook iFrame, Feed, and Payment Gateway.
“SiGMA Asia provides us with a unique platform to connect directly with local operators and stakeholders, and we are excited to demonstrate how our technology can help them achieve greater profitability and efficiency,” said Evgen Belousov, CEO of GR8 Tech. “This is a milestone moment for GR8 Tech as we bring our advanced betting and casino solutions to one of the most dynamic gaming markets in the world.”
Additionally, GR8 Tech, in collaboration with BETER, will host an exclusive invite-only party on June 3. This event is a perfect opportunity for valued clients and partners to relax and network in a festive setting, celebrating our continued partnerships and future successes.
Meet GR8 Tech at SiGMA Asia: Unlock the New Horizons
High-Performance Products and Interactive Demonstrations
The technological prowess of GR8 Tech’s diverse product suite will be on full display at SiGMA Asia. The attendees will be able to take a closer look at the comprehensive GR8 Sportsbook and Casino platform and vital standalone products like CRM, Sportsbook iFrame, Feed, Payment Gateway, etc., on demo screens at the stand. Each solution and product seamlessly adapts to address the specific needs of the Asian market, ensuring that all functionalities – from handling high betting volumes to integrating seamlessly with various payment systems – are tailored to enhance user experience and operator profitability.
Particularly, the provider’s flagship GR8 Sportsbook, known for its high stability and performance, offers a wide selection of content that caters to the diverse preferences of players across Asian countries. It also features unique margin management capabilities designed to maintain competitiveness and profitability in the region’s aggressively low-margin environment.
“GR8 Sportsbook is engineered to meet the specific needs of the Asian market, from its mobile-first design to its ability to handle high betting volumes without compromising user experience,” added Oleksandr Feshchenko, CRO at GR8 Tech. “We are proud to showcase how our platform can transform sports betting operations.”
Connect with GR8 Tech
To ensure a personalized experience, GR8 Tech invites interested parties to book a meeting with their team, taking advantage of an excellent opportunity to discuss how GR8 Tech’s solutions can elevate business success in the region.
The post From LatAm to Asia: Meet GR8 Tech at SiGMA Manila appeared first on European Gaming Industry News.
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