Asia
Tier One Entertainment announces expansion to Japan
Tier One Entertainment, the gaming and esports entertainment pioneer and leader in Southeast Asia, announced its first foray outside the region by expanding its footprint to Japan. The expansion is part of Tier One Entertainment’s strategic move when it signed an investment deal with its investors, KAYAC, a Japan-based internet firm, and Warner Music Group, a global media company that has a strong market presence in Japan.
Along with its plans to discover the hottest up-and-coming local talents to sign and develop, Tier One Entertainment is debuting its first idol group in Japan to delight Japanese and global fans.
These four multi-talented individuals are set to redefine what it means to be an influencer and content creator who challenges the status quo. The idol group will be a new breed of Tier One talents who will elevate the level of content creation to new heights, delighting fans across the globe. The first member was announced by the company, with details shared by its Chief Executive Officer, Tryke Gutierrez, during the official launch livestream on October 8. Multi-talented model and cosplayer Harry “har_fie” Field will be the first member of “Project 4,” the unofficial name of the idol group. The rest of the members will be revealed in a series of promotions that Tier One Entertainment will launch in the next couple of months.
With the company strategically positioned at the intersection of content creation, media properties, and esports, the launch of the new idol group comes along with its vision of bringing gaming to the mainstream.
“Japan is a country with a long history both in gaming and innovation in multimedia. With over 57% of its population being gamers, there’s a big opportunity for us to grow our brand. Tier One is bringing our brand of entertainment to the Japanese gaming industry. Our goal is to gather a core team and build an initial roster of content creators that will elevate esports and video games in Japan in ways the country has never experienced before,” Tryke Gutierrez, CEO & Co-founder, Tier One Entertainment, said.
“Japan has always been my second home and is a country that’s really close to my heart. As gaming, esports, anime and toys become more and more part of a gamer’s day-to-day life, I truly believe that Tier One has to set foot in Tokyo, the mecca of geek culture. This is an exciting time for us and we can’t wait to see what we can do in Japan and the esports and gaming space there for the years to come.” he added.
“Through Tier One I was able to further share my passion for video games. Now with our Japan expansion, I get to work closely with another one of my great loves: Japanese culture. Not only are we signing new talents for the Japanese market, but we’re also going to debut our idol group, which will be Tier One’s greatest expression of cutting-edge style to date. That makes me very excited.” – Alodia Gosiengfiao, Co-founder, Tier One Entertainment.
Moreover, the gaming and esports company also looks to find those who are willing to join its mission in bringing esports and gaming to the mainstream as it opens its office in Japan this year.
“We are thrilled that Tier One Entertainment is bringing the enormous momentum of the SEA gaming scene to Japan as its first foray outside its territory. Our collaboration will allow us to forge unique kinds of gaming entertainment to audiences in Japan and other key markets in Asia,” Daisuke Yanasawa, Chief Executive Officer, KAYAC said.
Tier One Entertainment was founded in 2017 by esports veteran Tryke Gutierrez, cosplay and gaming star Alodia Gosiengfiao, and serial entrepreneur Brian Lim. Together, they sought to revolutionize the esports landscape in Southeast Asia. By focusing on the development of truly talented, top- caliber personalities, Tier One’s mission is to connect brands with the unique gaming audience like never before. Tier One has over 1,000 talents across its main brand and AMPLFY, its streamer collective brand. In addition, it currently manages 3 professional esports teams under its Blacklist International esports label. Tier One has also begun developing its own clothing and lifestyle brand with the Tier One Limited Collection. Now Tier One is setting its sights on expanding its influence throughout Southeast Asia with footholds in the Philippines, Myanmar, Malaysia, Vietnam and Japan. For more information, please visit www.tier.one
Max Level will work closely with Riot’s India and South Asia teams to amplify brand campaigns, regional esports initiatives, product updates, and community-first storytelling in India, Bangladesh, Nepal, and other South Asian markets. The collaboration aims to build authentic, culturally resonant narratives that reflect Riot’s mission as a player-focused organisation.
The win follows a competitive multi-agency pitch process that saw Max Level selected from among several top PR agencies. The decision was based on Max Level’s deep understanding of the gaming and esports audience, its creative-first approach, and its proven ability to drive conversation and cultural relevance.
Siddharth Nayyar, Co-founder and Chief Executive Officer at Max Level, said, “Winning the PR mandate for Riot Games is a defining moment for us. Riot has not only shaped the modern multiplayer era but also built global communities around player-first values. We’re thrilled to help expand that legacy in India and South Asia, a region that’s growing and evolving at a breakneck pace.”
Max Level’s mandate includes ongoing campaign support for key products and IPs, regional amplification of Riot’s global esports events, as well as strategic counsel on community engagement and creator collaborations. The agency’s track record with brands like NODWIN Gaming, SuperGaming, CyberPowerPC India, KRAFTON, ESL FACEIT Group among others makes it uniquely positioned to drive culturally relevant PR in gaming and esports.
According to the Lumikai State of India Gaming Report 2024, India’s gaming market reached $3.1 billion in FY23, with projections to hit $7.5 billion by FY28, fueled by a base of over 568 million gamers, nearly half of whom are paying users. The report also highlights how India is now the largest consumer of mobile games globally, creating an immense opportunity for publishers like Riot to scale their reach and community.
The post Max Level Wins PR Mandate for Riot Games in India and South Asia appeared first on European Gaming Industry News.
The next highly anticipated gaming event on EGT Digital’s calendar is SiGMA Asia, which will be held on June 3rd and 4th in Manila. Together with EGT, the iGaming provider will welcome visitors at booth 1113 to reveal its impressive selection of innovations and bestsellers.
The guests will be able to try out EGT Digital’s wide range of over 140 casino games spanning a variety of themes, as well as further increase their chances of winning with the Bell Link, Clover Chance, High Cash, and Single Progressive jackpots. The 4-level multi-denomination Gods & Kings Link will be presented for the first time locally. It received positive feedback after its recent official debut and is expected to get a warm acceptance also from Asian operators and players. Currently including 3 games: Ape of Luck, Glorious Alexander, and Rise of Ra, with more to join in the coming months, it will offer the show attendees numerous bonuses and a lot of fun.
EGT Digital will also demonstrate X-Nave, its in-house developed “all-in-one” betting platform, providing all the tools and features needed for building and maintaining a successful online business or for improving current performance. X-Nave includes 4 main modules: Sport Product, Gaming Aggregator, CRM Engine, and Payment Gateway. Depending on the operators’ needs, each of them can be used as part of the complete solution or independently, as they can integrate with developments from third-party providers.
“EGT Digital’s products have enormous potential for the local markets, and SIGMA Asia provides us with a great opportunity to showcase them to many potential future clients in the region,” said Mariana Manchina, Director of EGT Philippines. “In addition, we are also looking forward to the prestigious SiGMA Asia Awards, where our company is shortlisted in the Best Sportsbook Provider 2025 and Best Platform 2025 categories.”
The post EGT Digital’s innovative developments to captivate visitors at SiGMA Asia 2025 appeared first on European Gaming Industry News.
EGT is pleased to announce that it will participate in this year’s edition of SiGMA Asia, which will take place on 03 and 04 June in Manila. “We have prepared a fascinating selection of products developed specifically for the Asian markets, so don’t miss the chance to stop by our booth 1113 and learn more about it!,” said Mariana Manchina, Director of EGT Philippines.
Among the main highlights will be the 4-level progressive Zhao Cai Shuang Yu jackpot, which will be presented to the local gaming audience for the first time. Housed in the popular slot cabinet G 50 J1 Up, it will dive visitors into the world of its 2 games Prosperity Strike and Rising Coins, enabling them to collect special symbols and win at any bet level, with higher stakes increasing the likelihood of hitting the highest Grand level.
Sheng Sheng Bu Xi and Cai Fu Tian Jiang, which have already been successfully installed in various gaming venues across different countries, will also be on display. They will invite the guests to embark on captivating adventures that will reward them with riches and lots of fun. Numerous attractive bonus features will add even more thrill to the game, providing additional winning opportunities.
The top-performing G 50 C Up and G 50 J2 Up cabinets and the vast diversity of the General Series multigames will complement EGT’s slot display.
The company will present its ETG developments as well. The attendees will be able to try out the GS 32 T and S 32 T terminals, which feature frameless displays for crystal-clear visuals, numerous ergonomic functionalities, and enormous flexibility, allowing them to participate in endless configurations. The G RSA, EGT’s compact Standalone Automatic Roulette center, will also demonstrate its seamless connectivity to all the company’s play stations. The option to add an American roulette wheel further enriches the gaming choice and guarantees an engaging player experience.
EGT Digital will also showcase its extensive portfolio of iGaming solutions, featuring instant and casino games, jackpot products, as well as the in-house developed “all-in-one” betting platform X-Nave, which comprises four main modules. All this provides operators with a complete solution for building and maintaining a successful online business.
Ms. Manchina concluded: “SIGMA Asia is one of the most important gaming events in the region and I am glad that we will take part in it once again. Our participation in the previous 2 editions was very fruitful, having brought us many valuable new contacts and the opportunity to present our high-potential products to the key players in the local markets. I believe that our performance in 2025 will be the same, and it may even be better. This year, we are even more excited because EGT is a finalist in the SiGMA Asia Awards, where we will compete for the accolade in the Best Land-based Game Feature category.”
The post EGT’s Asian-themed products to make a splash at SiGMA Asia 2025 appeared first on European Gaming Industry News.
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