eSports
Full team line-ups and event details announced for 2021 F1® Esports Series Pro Championship presented by Aramco
Ahead of the highly anticipated 2021 F1® Esports Series Pro Championship presented by Aramco, which begins next month, the full driver line-ups and event details were announced in Wednesday’s Preview Show, as teams’ get set to battle it out once again for a piece of the huge $750,000 prize pot – one of the biggest in Esports.
F1® Esports Series’ flagship competition continues to exceed expectation and shatter records along the way with last year’s Pro Series, as it was then called, achieving 10.6m views across TV & digital, as well as a record 291m social impressions and 23.8m video views throughout the campaign. The ever-rising popularity of the competition was even more evident as nearly half a million people attempted to qualify for this year’s championship, an increase of 108% from 2020.
As per the 2020 competition, due to COVID-19 travel restrictions, drivers will continue to race from team factories or bespoke Esports facilities, or their own homes, whilst broadcasts will be filmed from the Gfinity Arena in London. Drivers will compete on the official F1® 2021 video game, developed by Codemasters and EA.
Aramco return as the presenting partner of the Pro Championship for a second year, and long-term partners DHL and Fanatec also continue to be a key part of the F1® Esports Series. Fanatec will supply hardware to all drivers for this year’s campaign, as it had done since 2018, while three new drivers will compete in the 2021 season after qualifying through the DHL Time-Trial qualification route, including prominent sim-racer Sebastian Job, who joins Alpha Tauri.
HUGE MOVES ACROSS THE GRID
Since last year’s Championship wrapped up in December, there have been a number of high-profile moves around the grid as two world champions switched allegiances in the off-season. Reigning champion Jarno Opmeer, who secured his first title with Alfa Romeo, has joined Mercedes, filling the spot left by Brendon Leigh. Two-time world champion Leigh, who has been recruited by the FDA, joins the only other drivers champion, David Tonizza.
Reigning teams’ champions Red Bull have retained duo Marcel Kiefer and Frederik Rasmussen, who will both be in contention for a shot at this year’s individual honour, whilst Opmeer’s teammate Dani Bereznay, who helped Alfa Romeo to a second-place finish in the teams’ championship has joined McLaren as they prepare for the new season with a completely new three-driver roster, with last year’s ‘Rookie of the Year’ Dani Moreno also heading to Mercedes.
There will be ten new drivers on this year’s driver line-up, with a third of the grid having been scouted through this year’s Pro Exhibition after qualifying via one of F1® Esports Series’ qualification routes.
Team |
Number |
Driver |
Nationality |
D.O.B |
Alfa Romeo Racing ORLEN F1 Esports |
30 |
Simon Weigang |
German |
28/10/1997 |
38 |
Filip Prešnajder |
Slovakian |
27/11/2002 |
|
73 |
Thijmen Schütte |
Dutch |
25/08/2004 |
|
Scuderia AlphaTauri Esports Team |
51 |
Joni Törmälä |
Finnish |
15/08/1996 |
13 |
Sebastian Job |
British |
22/03/2000 |
|
28 |
Dario Iemmulo |
Italian |
28/01/2003 |
|
Alpine Esports Team |
40 |
Nicolas Longuet |
French |
06/08/2002 |
8 |
Fabrizio Donoso |
Chilean |
19/06/1999 |
|
80 |
Patrik Sipos |
Hungarian |
30/04/2003 |
|
Aston Martin Cognizant Esports Team |
88 |
Lucas Blakely |
British |
15/07/2001 |
92 |
Daniele Haddad |
Italian |
12/08/1992 |
|
79 |
Shanaka Clay |
British |
04/02/1999 |
|
FDA Esports Team |
95 |
David Tonizza |
Italian |
14/01/2002 |
72 |
Brendon Leigh |
British |
07/08/1999 |
|
29 |
Domenico Lovece |
Italian |
29/06/2001 |
|
Uralkali Haas F1 Team Esports |
2 |
Cedric Thomé |
German |
26/02/1998 |
15 |
Samuel Libeert |
French |
12/11/1992 |
|
48 |
Matthjs van Erven |
Dutch |
03/03/2003 |
|
McLaren Shadow |
12 |
Daniel Bereznay |
Hungarian |
28/05/2000 |
20 |
Bardia Boroumand |
Iranian |
17/04/2003 |
|
52 |
Josh Idowu |
British |
10/02/2003 |
|
Mercedes-AMG Petronas Esports Team |
34 |
Jarno Opmeer |
Dutch |
11/04/2000 |
26 |
Dani Moreno |
Spanish |
09/01/2001 |
|
94 |
Bono Huis |
Dutch |
04/12/1994 |
|
Red Bull Racing Esports |
24 |
Marcel Kiefer |
German |
24/08/1998 |
19 |
Frederik Rasmussen |
Danish |
18/06/2000 |
|
59 |
Liam Parnell |
German |
05/09/2002 |
|
Williams Esports |
21 |
Álvaro Carretón |
Spanish |
21/07/2001 |
53 |
Michael Romanidis |
Greek |
07/09/2003 |
|
23 |
Alessio Di Capua |
Italian |
10/04/2002 |
TWO CIRCUIT DEBUTS, AND OLD FAVOURITES RETURN
This year’s campaign, the fifth season of the competition, will begin on Wednesday 13 October with the first two races of Event 1, as drivers’ replicate the 2021 FIA Formula One World Championship by starting off at the Bahrain International Circuit. Whilst the real-world F1® drivers couldn’t travel to China this year, the Shanghai International Circuit will be brought to life virtually, before the always popular Red Bull Ring rounds off the season-opening Event on the following day.
While most of the chosen venues remain the same as last year, including Zandvoort where F1® returned earlier this month, there are three new tracks for drivers to get to grips with this season. The ‘rollercoaster’ in Portimão makes its debut in the Pro Championships, as does Imola, whilst the Circuit of the Americas returns to the calendar. As has been the case for the past two campaigns, the season finale will see competitors battle it out at Interlagos.
Event # |
Date |
Round # |
Circuit |
Event 1 |
13-14 October |
Round 1 |
Sakhir, Bahrain |
Round 2 |
Shanghai, China |
||
Round 3 |
Spielberg, Austria |
||
Event 2 |
27-28 October |
Round 4 |
Silverstone, Great Britain |
Round 5 |
Monza, Italy |
||
Round 6 |
Spa, Belgium |
||
Event 3 |
24-25 November |
Round 7 |
Portimão, Portugal |
Round 8 |
Zandvoort, Netherlands |
||
Round 9 |
Austin, USA |
||
Event 4 |
15-16 December |
Round 10 |
Imola, Italy |
Round 11 |
Mexico City, Mexico |
||
Round 12 |
Interlagos, Brazil |
EIGHT LIVE SHOWS ACROSS THE SEASON
F1® Esports fans will be happy to hear that following the increased coverage of last year’s Pro Series, the format will remain the same for 2021, where there will be live racing on Wednesday and Thursday of each Event week, as well as livestreamed qualifying sessions on both days. The Pro Championship will be broadcast on the official F1® social channels (Facebook, YouTube, Twitch and Huya), as well as select TV broadcast partners.
Ben Pincus, Director of Commercial Partnerships at Formula 1®, said:
“There’s huge excitement building ahead of the new season of the F1 Esports Series Pro Championship, and we can’t wait to get started, and with so many big moves around the grid, this year’s title really is anyone’s for the taking! As always, we want to thank our partners Aramco, DHL and Fanatec for their continued support which enables us to bring elite sim-racing to fans around the world.”
Paul Jeal, F1 Senior Franchise Director at Codemasters, said:
“The 2021 F1 Esports Series Pro Championship promises to be the most exciting and unpredictable season to date. There have been some exciting driver moves with former double F1 Esports Champion Brendon Leigh joining another ex-champion David Tonizza at Ferrari, and our current F1 Esports Champion Jarno Opmeer moving to Mercedes. We also welcome new exciting talent from the Challengers, and it will be fascinating to see how Alessio Di Capua and Josh Idowu compete on the biggest stage. On behalf of the F1 team at Codemasters and all our players worldwide, good luck to the 2021 drivers. Let the racing begin.”
John Clarke, CEO at Gfinity, said:
“Anticipation is building for the new season of the F1 Esports Series Pro Championship presented by Aramco. It has become a must watch competition for both existing, and an ever-growing army of new, virtual racing fans. The bar is raised each year with new talent emerging and spectacular racing. The Gfinity production team will also be raising the bar with more storytelling and high-octane coverage of the races. It’s time to sit back and enjoy the show!”
Angela Bernhard Thomas
CAPCOM’S STREET FIGHTERTM 6 GOING TO COLLEGE THIS FALL
- CSMG will create and operate College Street FighterTM Tour in North America for the 2024-25 academic year
- College conference Street Fighter 6 champions will punch their ticket to the national Collegiate Esports Commissioner’s Cup (CECC) & May Madness in 2025
eSports
R&D rethink needed for sportsbooks to harness esports’ power
Esports betting is still grappling with a perception problem amongst operators. Despite the leaps and bounds in product development made by suppliers – particularly in the last two years – esports hasn’t shaken off the image built in the late 2010s.
Our good friend, Oliver Niner, Head of Sales at PandaScore, has been kind to share the below article with us.
There’s scepticism around esports betting’s value, how well it can actually perform and what’s needed to make it appeal to bettors. A big part of that comes down to perception, which shapes the research and development (R&D) choices made by each operator.
Self-fulfilling prophecy?
Operators who have put the research and development (R&D) resources into esports are seeing excellent growth, while others are still treating it like part of a long tail. The lack of a uniform approach to esports often translates into hesitancy to be bullish and invest in esports.
Whereas in the United States, post-PASPA sports betting has exploded and operators are seeking to capture as much territory and market share as possible because in most cases, you switch the lights on and the money comes in. It’s, of course, good business sense to take opportunities like this – you can apply the same templates used elsewhere on an incredibly lucrative market.
This kind of approach has been attempted for esports and hasn’t found the same success. Granted, the legislation for betting on esports has been somewhat slower than that of sports betting and iGaming.
However, bullish operators have acknowledged the fact that esports hasn’t found the same success in regulated states and asked what can be done differently, while for others, esports has been thrown into the too-hard basket or relegated to the bargain bucket.
For the latter, the fate of the esports vertical becomes a self-fulfilling prophecy – especially if an operator already using a budget esports product that throttles its very growth.
It takes two to tango
When esports is discussed in broader betting circles, you’ll often hear different versions of the same talking point: the problem with esports is no one is doing it well, it doesn’t innovate.
This argument is a case of the pot calling the kettle black. Esports is a driver of innovation, and it is sportsbook R&D that is holding it back.
Multiple suppliers on the market are investing significant resources into R&D, and bullish operators are leveraging these product innovations to acquire new customers and create engagements made for the internet age.
There are understandable reasons why sports betting doesn’t innovate. It’s largely because operators focus on acquisition, entering new territories and spending money on data rights. But the actual R&D on sportsbook products is left lacking, with ever-increasing cost-per-acquisition (CPA) numbers a clear symptom of this.
It means that if an operator does decide to use or acquire an esports specialist supplier but does little to cater its product and attempts to just lay the sports betting template over the top, of course performance will be throttled.
It’s like putting a Ferrari engine in a Prius – no offence to Toyota or Prius owners.
The same problem exists on the platform supplier front. Platforms are understandably focused on compliance and getting customers live, not necessarily improving models or their products.
Even the idea that if you just acquire an innovative company the problem is solved or you have found the solution, doesn’t hold water. In many cases, the company is acquired and plenty of noise is made about it, but there’s little organisational investment in R&D afterwards.
It’s not just in esports
These problems extend to customer acquisition and marketing for most emerging markets, not just esports. There’s a rush to use the same old playbook in newer sectors because it’s easy.
The fantasy vs. house sector in the US is already experiencing an acquisition arms race. As analyst Dustin Gouker points out, deposit match bonuses for new users on fantasy vs house products have jumped from $100 to as high as $500 in some places.
This is the same race that played out in sports betting and despite the costs, there’s little effort from most operators to try something different. There’s less work when you just put the same acquisition template on an emerging sector and call it a day. This seems to be an accepted practice in the industry, for better or for worse.
Esports betting success requires ongoing dialogue
Rather than attempting to wedge esports into hegemonic sportsbook approaches, sportsbooks need to take a completely unique approach.
The fact is the betting sector has barely scratched the surface – communities of esports fans are still dormant. Canadian operator Rivalry has built a successful, esports-first business by embracing the ever-changing internet culture that esports inhabits. French esports organisation Karmine Corp recently sold out a 30,000-person stadium for an event with no prize money up for grabs.
Innovative products developed on the supplier side like microbetting and betbuilders are only half of the equation.
Maximising esports revenues requires institutional investment, ongoing R&D and collaboration between suppliers and operators to create products and experiences. This includes having staff on the operator side that can drive and push the product further, and crucially, rethinking current sportsbook strategies and practices.
Building experiences for betting’s greatest emerging market – one that caters to your future core audience – takes investment, innovation and a willingness to experiment. If the industry wants to make the most of the Millennial and Gen Z audience that will become its primary customers, investment into R&D and close collaboration between suppliers and operators is needed. Many hands makes light work.
Asia
Esports media platform TalkEsport raises $1 million in pre-series A funding round
TalkEsport, India’s leading esports media platform, announced today the successful closure of its pre-series A funding round, securing a significant investment of $1 million from Saswat Ventures. The substantial investment underscores TalkEsport’s robust growth trajectory and reaffirms its position as a pioneering force in the esports industry.
Founded in 2011, TalkEsport was set up with a vision to bring timely news and updates to gaming communities worldwide. As India’s oldest esports media platform, the company now caters to millions of gamers worldwide through its website and social media channels. TalkEsport plans to utilize the investment to scale up its core website while launching a highly interactive application for its audience and setting up a state-of-the-art production studio in Mumbai. Through it, the company will be launching exclusive content IPs focused on gaming and esports.
“We are delighted to welcome Saswat Ventures as our strategic partner,” exclaimed Deepak Ojha, Founder and CEO of TalkEsport. “Their belief in our vision and commitment to the esports ecosystem align seamlessly with our mission to redefine gaming experiences globally. With this investment, we will be scaling up our newsroom to cater to gaming communities worldwide while launching new content IPs targeted towards Indian and international audiences.”
Saswat Ventures, a family fund set up by Mr. BL Sharma, Principal, shares a vision of catapulting TalkEsport into a global phenomenon. Mr. Sharma has businesses across the country and expressed his confidence in TalkEsport’s potential to revolutionize esports media and connect with a vast audience of passionate gamers worldwide, “We believe in TalkEsport’s potential to become a global platform for esports enthusiasts worldwide.”
Trilochan Sharma, a seasoned expert in compliance matters, joins TalkEsport’s board as the Director of Compliance. His wealth of experience will ensure adherence to regulatory standards and bolster the company’s governance framework.
In addition to this pivotal investment, TalkEsport is proud to announce key developments that highlight its commitment to innovation and growth:
Production Studio in Mumbai
TalkEsport is excited to unveil its state-of-the-art production studio in Mumbai. This cutting-edge facility will serve as the epicenter for creating high-quality esports content, launching content IPs, live broadcasts, interviews, and immersive gaming experiences.
Pranav Nalawade, the Editor-in-chief of TalkEsport, said, “Our new era of esports coverage will begin not only with TalkEsport’s revolutionary approach in publishing news and covering esports events but also high-quality esports content courtesy of our new production studio. As one of the oldest esports media platforms, we have built an audience that relies on us for our history of trustworthy and reliable news. Now, we want to double up on this audience, reforming the way content around esports is consumed in India and abroad through podcasts, media, short-form content, and analytical stories – both in the form of video and text.”
Upcoming Mobile App Launch
Furthermore, TalkEsport is gearing up for the launch of its mobile application soon. This innovative app promises to redefine how gamers access news, engage with esports communities, and participate in live tournaments, all from the convenience of their mobile devices.
“Proceeds of the $1 million will be utilized in creating a robust team of gaming enthusiasts and expanding our global reach,” added Deepak. “This investment not only propels TalkEsport’s growth initiatives but also fuels our mission to provide unparalleled experiences for esports enthusiasts worldwide.”
Through its application, esports viewers will be able to get live coverage of esports tournaments, scores, and interviews. Additionally, they will be able to participate in community tournaments, thus providing an end-to-end immersive experience from the convenience of their mobile devices.
The media company continues to lead the charge in transforming the esports landscape, fostering community engagement, and pushing the boundaries of gaming innovation. The company’s dedication to excellence, coupled with strategic partnerships and visionary leadership, sets the stage for an exciting chapter in esports media.
The post Esports media platform TalkEsport raises $1 million in pre-series A funding round appeared first on European Gaming Industry News.
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