eSports
IEM Cologne 2021: how major events increase the popularity of esports betting
IEM Cologne is one of 2021’s best Counter-Strike: Global Offensive tournaments. This newsworthy event brings together 24 teams from all around the world, has a $1 million prize pool and three stages of play.
Counter-Strike is flourishing
Counter-Strike: Global Offensive is the fourth game in the Counter-Strike series of games. As with its forerunners, the game is a multiplayer first-person shooter in which two teams (Terrorists and Counter-Terrorists) compete against each other in various game modes.
Just imagine, the first release of Counter-Strike was published on November 9, 2000. This game has existed for more than 20 years. Even though the last game in the Counter-Strike series Counter-Strike: Global Offensive was released nearly 9 years ago, in August 2012, the game is still top-rated online and has millions of fans.
According to Statista, as of February 2020, Counter-Strike had 24 million monthly active users, more than double the figure from May 2016. In May 2021, CS:GO reached more than one million concurrent players on Steam.
More than just a game
And what’s interesting is, it’s not just a game for millions of gamers, but for watchers of esports content too, of course. ELEAGUE Major, which took place in January 2018, was the most-watched CS:GO tournament that year, reaching nearly 1.9 million viewers. With such a large number of supporters, it is par for the course that CS:GO competitions are worth big money.
The game’s annual cumulative tournament prize pool reached $21.77M in 2019. And in 2020, the estimated prize money for CS:GO tournaments stood at $15.85M, making it the online game with the highest cumulative prize pool in that year.
Gamers are not short of attention and cash rewards. For instance, the Danish gamer, a member of Astralis, Andreas Højsleth, known by his online alias, Xyp9x, has earned over $1.88M playing CS:GO competitively. Currently, he is in second place in the earnings table for players of CS:GO. Another Danish player, Peter Rasmussen, who goes by the alias dupreeh, occupies the first spot with around $1.91M.
CS:GO betting
Professional gaming quickly became a matter of interest to sportsbooks. Today, as reported by iGB, the most popular esports betting titles fall under two categories. The first includes the “Big Three”: League of Legends, Dota 2, and Counter-Strike: Global Offensive. They’re also some of the most popular video games globally.
The growth of popularity of these games turned the attention of the majority of sportsbooks. Global betting operators are widening their portfolio with popular online PC games. Some of the most popular CS:GO events are commercial CS:GO tournaments with 24/7 schedules that allow sportsbooks to fill free airtime with engaging content.
Betting on commercial CS:GO events works the same way as betting on major CS:GO events. Bettors wager on various markets: the outcome of a match, top-performing players, final scores, etc.
One of the platforms that provide fast and dynamic 24/7 esports tournaments is ESportsBattle. It is worth noting that the organizers of ESportsBattle CS:GO tournaments have noticed the huge spike in bettors’ engagement rate in the run-up to big matches.
ESportsBattle & CS:GO
Because of increased global demand, ESportsBattle decided to expand its horizons and became the first platform to launch 1×1 CS:GO matches, guaranteeing beginner players an opportunity to have a shot at it. Earlier, ESportsBattle had only a 5×5 format and later became the first to offer 2×2 CS:GO matches.
This variety of formats and modes allows pro and amateur players to face off in EsportsBattle tournaments, develop their skills, and make money on it.
For bettors of EsportsBattle CS:GO tournaments, operators provide the following markets: match winner (2-way or 3-way), match handicap, total maps, correct map score, map winner (2-way and 3-way), total rounds.
During July 2021, when IEM Cologne 2021 took place, ESportsBattle CS:GO matches chalked up far more views, which, in turn, led to increased bettor engagement. The number of views of ESportsBattle tournaments has risen dramatically: from 120K in June to almost 200K in July.
Furthermore, the number of views increased by 73% from the beginning of 2021. Betting on CS:GO gives bettors a chance to feel even more engaged in the whole IEM Cologne 2021 experience, as though they are participating in the tournament.
Thanks to regular broadcasts of esports events that boosted the gaming, esports and betting markets began to enjoy particular popularity. Moreover, one of the betting operator stated that there was almost 40% uptake in the number of active bettors engaged with EsportsBattles’ CS:GO events between June and July. Since the beginning of 2021, the number of people betting on EsportsBattle CS:GO events has increased by 10,000%.
eSports
Esports World Cup Foundation Confirms Full Game Lineup, Schedule, and Club Championship Rules for EWC 2025
200 Clubs, 2,000 players, 25 tournaments across 24 games, and a $70M+ prize pool set the stage for the largest celebration of competitive excellence and esports fandom
The Esports World Cup Foundation (EWCF) has finalized the full lineup of games, tournament schedule and Club Championship rules for the Esports World Cup 2025 (EWC), the world’s largest esports event, set to return to Riyadh, Saudi Arabia, from July 7 through August 24. This summer, over 2,000 elite players and 200 top Clubs from more than 100 countries will battle across 25 tournaments in 24 games, for a record-breaking $70+ million life-changing prize pool, the largest in esports history.
The Esports World Cup 2025 will once again unite gaming and esports communities for a global competition that will crown the next Esports World Cup Club Champion, while elevating esports as a global sport and driving long-term growth for the entire ecosystem.
The confirmed EWC 2025 game lineup will include iconic esports titles spanning fan-favorite shooters, battle royales, MOBAs, fighting games, and chess. New additions — CROSSFIRE, FATAL FURY: City of the Wolves, chess and VALORANT — join the prestigious lineup of returning titles, making this the most diverse and competitive EWC yet.
With the schedule locked, the stage is set for seven weeks of world-class competition. The initial wave of tickets are now on sale, and the countdown is on for the biggest celebration of esports, kicking off with the EWC Festival on July 7. Below is the schedule for each EWC tournament.
Week 1 (July 8–13):
VALORANT featured at 2025 Esports World Cup (July 8-13), Apex Legends at 2025 Esports World Cup 10–13), FATAL FURY: City of the Wolves at 2025 Esports World Cup (July 10–12), Rennsport at 2025 Esports World Cup (July 8–11), Dota 2 at 2025 Esports World Cup – Week 1 (July 8-13)
Week 2 (July 15–20):
League of Legends featured at 2025 Esports World Cup (July 16–20), Free Fire at 2025 Esports World Cup (July 16–20), Dota 2 at 2025 Esports World Cup – Week 2 (July 17–19), Mobile Legends: Bang Bang Women’s Invitational at 2025 Esports World Cup (July 15–19), Honor of Kings World Cup at 2025 Esports World Cup – Week 1 (July 15–20)
Week 3 (July 22–27):
Call of Duty: Black Ops 6 at 2025 Esports World Cup (July 24–27), PUBG MOBILE World Cup at 2025 Esports World Cup – Week 1 (July 25-27), Honor of Kings World Cup at 2025 Esports World Cup – Week 2 (July 23-26), StarCraft II at 2025 Esports World Cup (July 22–25), Mobile Legends: Bang Bang Mid Season Cup at 2025 Esports World Cup – Week 1 (July 23–27)
Week 4 (July 29–August 3):
Overwatch Champions Series: MidSeason Championship at 2025 Esports World Cup (July 31–August 3), PUBG MOBILE World Cup at 2025 Esports World Cup – Week 2 (July 29-30 / August 1–3), Mobile Legends: Bang Bang Mid Season Cup at 2025 Esports World Cup – Week 2 (July 30–August 2), Chess at EWC 25 (July 29–August 1)
Week 5 (August 7–10):
EA SPORTS FC 25 at 2025 Esports World Cup (August 7–10), Call of Duty: Warzone at 2025 Esports World Cup (August 6–9), TOM CLANCY’S RAINBOW SIX SIEGE X at 2025 Esports World Cup (August 7–9)
Week 6 (August 11–17):
Rocket League featured at 2025 Esports World Cup (August 14–17), PUBG: BATTLEGROUNDS at 2025 Esports World Cup (August 12–16), TEKKEN 8 at 2025 Esports World Cup (August 13–16), Teamfight Tactics featured at 2025 Esports World Cup (August 14–15)
Week 7 (August 19–24):
Counter-Strike 2 at 2025 Esports World Cup (August 21–24), Street Fighter 6 at 2025 Esports World Cup (August 20–23), CROSSFIRE at 2025 Esports World Cup (August 19–23)
EWC 2025 will unfold across four dedicated arenas, each spotlighting one game at a time to deliver the best fan experience. Select titles will host Last Chance Qualifiers in the Festival zone — giving players one final shot at advancing to the main stage.
The Esports World Cup has introduced a refined tournament schedule to enhance viewership across its expanded lineup. Finals will now take place on Fridays, Saturdays, and Sundays – reducing overlap and ensuring dedicated coverage for each title. Tickets for EWC 2025 are now available to purchase at esportsworldcup.com.
The total $70+ million prize pool is allocated across the Club Championship, Game Championships, MVP Awards, and EWC Qualifiers. Out of this, $27 million is dedicated to the EWC Club Championship — an innovative cross-game format that rewards the top 16 Clubs for their performance across multiple titles, with $7 million reserved for the 2025 champion. Game Championships will feature their own prize pools, totaling over $38 million combined, while standout players will compete for a share of the $450,000 MVP Award pool.
Open to all participating organizations, the Club Championship awards points for top-eight finishes across tournaments. To claim the title, Clubs must secure at least two top-eight placements and win at least one tournament. New for 2025, joint ventures — collaborations between two distinct organizations on a specific roster — will be ineligible for points, with Clubs required to compete under one aligned name throughout the EWC to qualify. The Club that shows both consistency and competitive excellence across the entire EWC calendar, will be crowned the Esports World Cup Club Champion at the EWC 2025 closing ceremony on August 24, 2025.
At EWC 2024, Team Falcons dominated with 5,665 points and three tournament wins to claim the $7 million Club Championship. Team Liquid and Team BDS followed in second and third, with 2,545 and 2,000 points respectively. The top 10 also featured some of the biggest names in global esports: Gaimin Gladiators, T1, Virtus.pro, Team Vitality, Twisted Minds, Gen.G, and LOUD — all delivering standout performances across multiple titles, setting the stage for EWC 2025.
The post Esports World Cup Foundation Confirms Full Game Lineup, Schedule, and Club Championship Rules for EWC 2025 appeared first on European Gaming Industry News.
eSports
The Insights Group and Playmakers launch with purpose to reshape digital entertainment across esports, gaming, creator economy & sports
- The Insights Group, a new media and events business focused on the digital entertainment sector, will launch with its first brand now live: The Esports Radar, a modern multimedia platform delivering in-depth coverage of the global esports sector
- TER Events teams up with ESIC and BLAST to collectively launch Global Esports Industry Week, taking place in Austin, Texas, from June 18th to 22nd and featuring TER’s own Esports Leaders event, the ESIC Global Esports Summit, other socials, and culminating in the sold-out BLAST.tv Austin Major
- Playmakers rebrands from TWG as it focuses on connecting leading gaming, esports & sports IPS and talent with brands and opportunities
The GSE Group, a newly established holding company founded by esports and sports industry experts Sam Cooke and Alfie Wright, is thrilled to unveil The Insights Group, a media and events company centered on the digital entertainment industry. GSE is also proud to welcome Playmakers (formerly TWG) to its portfolio, an agency dedicated to managing high-value commercial partnerships for rights holders and influencers across sports, gaming and esports.
Sam and Alfie will serve as directors across both businesses, with Sam leading The Insights Group as CEO and Alfie continuing to oversee the newly rebranded Playmakers. Sam embarks on this venture after successfully exiting Esports Insider. Meanwhile, Alfie brings nearly a decade of experience in gaming and sports, building partnerships with top brands and influencers.
The Insights Group will be backed by investment from Continuum X Group (CXG), a leading esports and gaming venture firm. Founder & CEO of CXG, Jonas Gundersen, most recently the COO of NIP Group, which went public on NASDAQ last year, will join as a Non-Executive Director & Advisor, bringing years of industry expertise to drive strategy and growth. As part of its launch, The Insights Group is introducing The Esports Radar, a multimedia platform that delivers consistent, in-depth business coverage. Regional editions will follow soon, including an Arabic language edition, TER Arabia, in collaboration with Saudi-based entity NESMA Group, who operate Nesma Esports led by co-founder and CEO Elie Honain, a fully-fledged gaming creative and production studio based in Riyadh.
As part of its events offering, The Insights Group is (re)introducing Esports Leaders, a premier gathering of C-suite executives from in and around the esports sector, including decision makers and senior execs from game publishers, teams, tournament operators, brands, agencies and other key stakeholders. Pioneered by Sam Cooke during his tenure at Esports Insider, Esports Leaders facilitates high-level discussions in an exclusive setting. The first edition under The Insights Group and TER Events will take place from June 18th-22nd in Austin, Texas, alongside the annual ESIC Global Esports Summit and the sold-out BLAST.tv Austin Major, collectively forming Global Esports Industry Week.
James Woollard, Director of Market Development at BLAST, said of the news: “BLAST is always looking for opportunities to work with best-in-class partners and to elevate business and networking experiences around the biggest esports events. Having the Global Esports Industry Week co-located with the sold-out BLAST.tv 2025 Major in Austin is an opportunity to bring together esports orgs, players, teams, brands, businesses and city partners who are all integral to the market growth of this vibrant industry and to share ideas. Working with The Insights Group, The Esports Radar and Playmakers – experts in the esports business space – as well as Visit Austin, will give us the opportunity to connect people and pioneers in the gaming and esports space.”
Playmakers, formerly known as TWG, marks its first anniversary with a renewed focus on securing and managing commercial partnerships for brands, rights holders and influencers. Specialising in strategic consultancy, deal brokerage, and talent management, Playmakers is dedicated to driving impactful collaborations. With Alfie Wright’s industry expertise and extensive network, Playmakers’ goal is to bridge the gap between esports, gaming, and traditional sports.
“Launching GSE Group and The Insights Group is not just another step in my career, it’s a culmination of over a decade in the industry and desire to launch a bold new venture across not just esports but digital entertainment more broadly. Together with Alfie and with key partners and individuals such as Jonas, Elie and others, we are ready to deliver something fresh for the space. With initiatives like The Esports Radar and Esports Leaders to begin, we’re setting the stage for long-lasting meaningful discussions and collaborations, and we’ve a lot more in the pipeline outside of just esports too,” commented Sam Cooke, CEO, The Insights Group, and a Director at GSE.
“Playmakers is at the intersection of gaming, esports, and sports, and our renewed focus is all about forging lasting commercial partnerships that bring value. We understand the importance of bridging these industries, and our team is ready to deliver. It’s also an honor to work alongside a veteran like Sam in creating an ecosystem which aims to make a true impact on the industry,” added Alfie Wright, CEO, Playmakers, and a Director at GSE.
The post The Insights Group and Playmakers launch with purpose to reshape digital entertainment across esports, gaming, creator economy & sports appeared first on European Gaming Industry News.
eSports
BETBY LAUNCHES INDUSTRY-FIRST ESPORTS BETTING TIPS, ENHANCING WIDEST SPORTS COVERAGE IN THE MARKET
BETBY, a leading provider of innovative sportsbook solutions, has announced a major update to its Betting Tips feature, introducing insights for esports. This industry-first addition positions BETBY as the supplier with the widest betting tips coverage in the iGaming market, enhancing the player experience by delivering data-driven tips that help bettors make more informed and confident decisions.
Part of BETBY’s award-winning AI Labs suite of tools, Betting Tips will provide insights derived from the latest news, key team and player statistics, and other relevant information for popular titles such as Counter-Strike. Betting Tips will cover all major esports tournaments for supported titles, based on betting volume and regardless of the event tier, ensuring comprehensive industry-wide coverage.
In addition to expanding into esports, Betting Tips now delivers significantly improved tip quality. Around 99% of all tips now include a relevant supporting fact or statistic, resulting in clearer, more actionable insights. These enhancements contribute to a more engaging and valuable experience for both operators and bettors.
The integration of esports into Betting Tips reflects BETBY’s commitment to innovation and adaptability in the rapidly evolving betting landscape. The introduction of esports betting tips is also expected to drive higher conversion rates, providing operators with a valuable tool to engage esports enthusiasts more effectively.
To maximize accessibility, Betting Tips will be available in 25 languages: English, Portuguese (Brazilian and European), Spanish, Turkish, Russian, German, Japanese, French, Italian, Kazakh, Azerbaijani, Uzbek, Kyrgyz, Estonian, Finnish, Arabic, Chinese, Greek, Hebrew, Hindi, Latvian, Polish, Romanian, and Georgian. This multilingual support ensures a seamless experience for operators and bettors worldwide.
“Integrating esports into our Betting Tips marks a significant milestone in our mission to provide comprehensive and innovative solutions to our clients,” said Danil Emelyanov, Head of BETBY’s AI Labs. “As the esports industry continues to grow worldwide, we recognize the importance of offering tailored insights that cater to this dynamic market. This expansion not only reinforces our commitment to innovation but also solidifies our position as a leader in the sports betting sector.
In addition to expanding into esports, Betting Tips continues to offer intelligent insights across a wide range of traditional sports, including Soccer, Ice Hockey, Basketball, Tennis, Cricket, American Football, Handball, Volleyball, Baseball, and Table Tennis. This ensures that operators can engage bettors across all major sports verticals.
The post BETBY LAUNCHES INDUSTRY-FIRST ESPORTS BETTING TIPS, ENHANCING WIDEST SPORTS COVERAGE IN THE MARKET appeared first on European Gaming Industry News.
-
Press Releases4 weeks ago
Graffiti Rush marks PG Soft’s debut in graffiti-themed slots
-
Baltics2 weeks ago
Playson powers ahead in Europe with Fenikss partnership
-
Latin America3 weeks ago
Paysecure expands reach across LATAM, showcasing solutions at SIGMA Americas
-
Africa3 weeks ago
Springbok Casino is Offering 25 Free Spins in Honour of South Africa’s Top 5 Wild Egg Hunters
-
Amusnet3 weeks ago
Amusnet to Participate in the Third Edition of SiGMA Americas
-
Balkans4 weeks ago
7777 gaming partners with LiveScore to elevate its new operations in Bulgaria
-
Central Europe3 weeks ago
Digitain Partners with Gamingtec to Expand Presence in Europe
-
Arnold Sports Festival South America 20254 weeks ago
SCCG Sponsors Arnold Sports Festival South America 2025