Asia
IESF Announces Speakers for First Day of GEES21 on August 31
The countdown to GEES21 is officially ON! With less than a month to go, IESF is putting the final touches on what promises to be another exciting and productive hybrid live/online event. Set to take place in Busan, South Korea at the Busan Esports Arena on August 31st and September 1st, this year’s Global Esports Executive Summit will once again boast an exciting roster of guest speakers, presenters, and panelists who will be participating from all around the world.
IESF released the list of keynote speakers and panelists for the first day of the production, which covers three (3) of the five (5) core areas titled Fostering Growing Relationships, The Next Level of Esports, and Diversity and Inclusion in Esports.
Agenda 1 : Fostering Growing Relationships
This area will delve into the ways in which the Esports ecosystem and traditional sports industries can find areas of common-ground for crossover, convergence, and co-operation.
Keynote Speaker – Bringing Our Communities Together
– Vlad Marinescu, President, International Esports Federation (IESF)
Panel Discussion – Encouraging Esports and Traditional Sports Crossover
– David Shin, Business Development Manager & Project Manager, Korea e-Sports Association (KeSPA) [Moderator]
– Alex Inglot, Commissioner of ESL Pro League & Player Representative on Board of ATP [Panelist]
– Ravneet Gill, Founder and CEO, New Horizons Alliance [Panelist]
– Sean Zhang, CEO, Talon Esports [Panelist]
– Rodrigo Quesada, Business Development Director, Cedar Group [Panelist]
Agenda 2 : The Next Level of Esports
Under this agenda, the keynote session will deliver on the opportunity to contribute to the local youth industry through local Esports team franchising.
The panel discussion will examine the ways in which the Esports industry has adapted to the global COVID-19 situation, and what long-term effects the pandemic will have on the Esports industry.
Keynote Speaker – Leveraging the Esports Advantage
– Pilsung Lee, Co-founder and CEO, Sandbox Network and Sandbox Gaming
Panel Discussion – How COVID-19 has changed Esports Industry
– Ashley Kang, Founder, Korizon Esports[Moderator]
– Madiha Naz, Team Captain, Galaxy Racer Esports (GXR) [Panelist]
– Minseong Kim, Player Manager, New York Excelsior [Panelist]
– Baro Hyun, Director & Author, Big 4 Consulting Firms [Panelist]
– Peeyush Kumar, Founder & CEO, Crowd Control Esports [Panelist]
Agenda 3 : Diversity and Inclusion in Esports
This area will discuss the importance of global expansion, diversifying brand partnerships, and encouraging participation across all borders, cultures, races, religions, and genders as key factors for success.
Keynote Speaker – Empowering Women in Esports
– Jenn Mac, Director of Global Partnerships, Women in Games International (WIGI)
Panel Discussion – Expanding Market and Brand Partners
– Jenn Mac, Director of Global Partnerships, Women in Games International (WIGI) [Moderator]
– Fernando Pereira, Co-Founder, GIRLGAMER Esports Festival [Panelist]
– Lucy Chow, Ambassador, Women in Games (WIGJ) [Panelist]
– Donovan Auyong, Senior Business Development Manager – Asia, ESL Gaming [Panelist]
– Alwin Wong, Head of Business Development & Partnerships, CAPSL Entertainment [Panelist]
Special Session: The Importance of Esports Associations and Federations
This special session will delve into the important role of Esports associations and federations play in the World Esports family, as they help unify, grow and facilitate programs for communities at all levels.
Speaker
– Ido Brosh, Board Member and Director of Global Programs, International Esports Federation (IESF)
IESF would like to extend our sincere gratitude and appreciation to all of the announced speakers and look forward to welcoming the World Esports Family at GEES21!
About GEES21
GEES21 is set to take place live on August 31st and September 1st at the Busan Esports Arena in Busan, South Korea, and around the world with the hybrid offline/online format. The theme for this year’s summit is “Evolving and Adapting”, and after the success of last year’s event (also hybrid), participants from IESF’s 104 member nations and stakeholders from Esports and Sports are eager to get to work discussing the most pressing Esports issues, and planning for the future of the booming industry.
There are five (5) core areas planned for the two-day event.
– Fostering Growing Relationships
– The Next Level of Esports
– Diversity and Inclusion in Esports
– Integrating Esports into Education
– Understanding the Esports Landscape
Since 2015, GEES has gathered key Esports and sports stakeholders from around the globe to create an environment for discussion, education, and action towards Esports development through conferences, exhibitions, academic lectures, and networking events.
If you would like to participate in GEES21, either live or as an online delegate, you can register for free at gees.iesf.org
GEES21 is supported by Busan Metropolitan City, the Korean Ministry of Sports and Tourism, and the Busan IT Promotion Agency.
Max Level will work closely with Riot’s India and South Asia teams to amplify brand campaigns, regional esports initiatives, product updates, and community-first storytelling in India, Bangladesh, Nepal, and other South Asian markets. The collaboration aims to build authentic, culturally resonant narratives that reflect Riot’s mission as a player-focused organisation.
The win follows a competitive multi-agency pitch process that saw Max Level selected from among several top PR agencies. The decision was based on Max Level’s deep understanding of the gaming and esports audience, its creative-first approach, and its proven ability to drive conversation and cultural relevance.
Siddharth Nayyar, Co-founder and Chief Executive Officer at Max Level, said, “Winning the PR mandate for Riot Games is a defining moment for us. Riot has not only shaped the modern multiplayer era but also built global communities around player-first values. We’re thrilled to help expand that legacy in India and South Asia, a region that’s growing and evolving at a breakneck pace.”
Max Level’s mandate includes ongoing campaign support for key products and IPs, regional amplification of Riot’s global esports events, as well as strategic counsel on community engagement and creator collaborations. The agency’s track record with brands like NODWIN Gaming, SuperGaming, CyberPowerPC India, KRAFTON, ESL FACEIT Group among others makes it uniquely positioned to drive culturally relevant PR in gaming and esports.
According to the Lumikai State of India Gaming Report 2024, India’s gaming market reached $3.1 billion in FY23, with projections to hit $7.5 billion by FY28, fueled by a base of over 568 million gamers, nearly half of whom are paying users. The report also highlights how India is now the largest consumer of mobile games globally, creating an immense opportunity for publishers like Riot to scale their reach and community.
The post Max Level Wins PR Mandate for Riot Games in India and South Asia appeared first on European Gaming Industry News.
The next highly anticipated gaming event on EGT Digital’s calendar is SiGMA Asia, which will be held on June 3rd and 4th in Manila. Together with EGT, the iGaming provider will welcome visitors at booth 1113 to reveal its impressive selection of innovations and bestsellers.
The guests will be able to try out EGT Digital’s wide range of over 140 casino games spanning a variety of themes, as well as further increase their chances of winning with the Bell Link, Clover Chance, High Cash, and Single Progressive jackpots. The 4-level multi-denomination Gods & Kings Link will be presented for the first time locally. It received positive feedback after its recent official debut and is expected to get a warm acceptance also from Asian operators and players. Currently including 3 games: Ape of Luck, Glorious Alexander, and Rise of Ra, with more to join in the coming months, it will offer the show attendees numerous bonuses and a lot of fun.
EGT Digital will also demonstrate X-Nave, its in-house developed “all-in-one” betting platform, providing all the tools and features needed for building and maintaining a successful online business or for improving current performance. X-Nave includes 4 main modules: Sport Product, Gaming Aggregator, CRM Engine, and Payment Gateway. Depending on the operators’ needs, each of them can be used as part of the complete solution or independently, as they can integrate with developments from third-party providers.
“EGT Digital’s products have enormous potential for the local markets, and SIGMA Asia provides us with a great opportunity to showcase them to many potential future clients in the region,” said Mariana Manchina, Director of EGT Philippines. “In addition, we are also looking forward to the prestigious SiGMA Asia Awards, where our company is shortlisted in the Best Sportsbook Provider 2025 and Best Platform 2025 categories.”
The post EGT Digital’s innovative developments to captivate visitors at SiGMA Asia 2025 appeared first on European Gaming Industry News.
EGT is pleased to announce that it will participate in this year’s edition of SiGMA Asia, which will take place on 03 and 04 June in Manila. “We have prepared a fascinating selection of products developed specifically for the Asian markets, so don’t miss the chance to stop by our booth 1113 and learn more about it!,” said Mariana Manchina, Director of EGT Philippines.
Among the main highlights will be the 4-level progressive Zhao Cai Shuang Yu jackpot, which will be presented to the local gaming audience for the first time. Housed in the popular slot cabinet G 50 J1 Up, it will dive visitors into the world of its 2 games Prosperity Strike and Rising Coins, enabling them to collect special symbols and win at any bet level, with higher stakes increasing the likelihood of hitting the highest Grand level.
Sheng Sheng Bu Xi and Cai Fu Tian Jiang, which have already been successfully installed in various gaming venues across different countries, will also be on display. They will invite the guests to embark on captivating adventures that will reward them with riches and lots of fun. Numerous attractive bonus features will add even more thrill to the game, providing additional winning opportunities.
The top-performing G 50 C Up and G 50 J2 Up cabinets and the vast diversity of the General Series multigames will complement EGT’s slot display.
The company will present its ETG developments as well. The attendees will be able to try out the GS 32 T and S 32 T terminals, which feature frameless displays for crystal-clear visuals, numerous ergonomic functionalities, and enormous flexibility, allowing them to participate in endless configurations. The G RSA, EGT’s compact Standalone Automatic Roulette center, will also demonstrate its seamless connectivity to all the company’s play stations. The option to add an American roulette wheel further enriches the gaming choice and guarantees an engaging player experience.
EGT Digital will also showcase its extensive portfolio of iGaming solutions, featuring instant and casino games, jackpot products, as well as the in-house developed “all-in-one” betting platform X-Nave, which comprises four main modules. All this provides operators with a complete solution for building and maintaining a successful online business.
Ms. Manchina concluded: “SIGMA Asia is one of the most important gaming events in the region and I am glad that we will take part in it once again. Our participation in the previous 2 editions was very fruitful, having brought us many valuable new contacts and the opportunity to present our high-potential products to the key players in the local markets. I believe that our performance in 2025 will be the same, and it may even be better. This year, we are even more excited because EGT is a finalist in the SiGMA Asia Awards, where we will compete for the accolade in the Best Land-based Game Feature category.”
The post EGT’s Asian-themed products to make a splash at SiGMA Asia 2025 appeared first on European Gaming Industry News.
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