Pariplay takes content live with BetPlay in Colombia

Aspire Global’s Pariplay Ltd, the leading aggregator and content provider, has taken its proprietary games portfolio live with Colombian operator BetPlay.

Over 100 of Pariplay’s innovative and entertaining slots are now available to the operator’s customer base, including top-performing titles Dragons of The North, Rumble Rhino, Grand Loot and Faith.

The agreement will see Pariplay significantly expand its reach in the regulated market of Colombia and follows a string of deals with local companies.

BetPlay is a leading operator in Colombia offering its customers a high-quality online sports betting and casino product. The partnership with Pariplay enables the operator to substantially boost its offering with titles appealing to a wide player demographic.  

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Andrew McLean, VP Sales at Pariplay, said: “We continue our expansion in Colombia where our content has resonated well with local players and the growth shows no signs of slowing down.

“BetPlay is a fantastic partner with a big local presence and we look forward to growing our market share together.”

Germán Segura, General Manager of Corredor Empresarial, added: “We are continually looking for new and exciting content to add to our online casino to ensure our customers have access to the best games that the market has to offer. Pariplay has built a substantial portfolio of titles that provide engagement and entertainment in equal measure which will make a great addition to our existing offering.”

As well as its own games, Pariplay aggregates thousands of others from some of the industry’s best-known studios on its Fusion platform, which is also equipped with a range of conversion, retention and tool mechanics. The platform is now licensed in more than 16 regulated markets.