Asia
How iQOO’s Hunt For India’s Next Big Gaming Streamer became the biggest platform to spotlight upcoming streamers across 2.5k+ participating YouTube channels and 2M+ live audiences
Gamers and streamers are burgeoning in the country and the numbers are increasing exponentially. This new behavioural change is a trend watched closely by platforms and brands since the audience for these streamers are the most coveted – youth. Engagement rates are unique to just this medium.
There are stories of gamers and streamers from modest backgrounds who have made it big by being good at two things – esports and entertainment. So what is a “raid?” A raid is when a YouTuber/ Streamer with a significant following, asks his/ her viewers to go and watch another creator’s live stream. Case in point – GamerFleet. A young man from Haldwani, Uttarakhand who was streaming to double digit audiences when he was ‘raided’ by Samay Raina. After the raid, he continued to grow organically not just because of his personality and collaboration with Samay Raina and Tanmay Bhat. Cut to a few months later and GamerFleet has over a million subscribers. This is the beauty of a ‘raid’.
So Raid Nights was born. This is the brainchild of Tanmay Bhat in partnership with iQOO – a phone company that puts the gamer before the game. The idea was executed by OML Entertainment with technical partners – Sky eSports. This property was only possible by the power of the platform that is YouTube. Tanmay Bhat, Samay Raina and GamerFleet have been online every Friday evening for the last one month with their new live-streaming property, iQOO Raid Nights. The three content creators (Also known as raid bosses) presented a once in a lifetime opportunity to aspiring gaming streamers where they would raid the YouTube channels of upcoming streamers asking their subscribers to tune in and watch the live-stream of the channel they would raid, resulting in the aspiring creators seeing increase in live-streaming numbers like never before.
Here’s how iQOO Raid Nights happened.
Every Friday from 25th June to 23rd July there were 4 rounds of qualifiers and a grand finale. Participants would stream live on their YouTube channel using the hashtag #iQOORaidNights and the raid bosses would randomly pick and choose which channel they wanted to raid. 2.4k YouTube channels garnered over 8.9k user-generated videos in this time, hoping they would get “raided.” The winners were chosen via a YouTube poll where the audience voted for their favourite performers. Two winners from each qualifier episode won a cash prize of Rs. 20,000 and an iQOO 7 Legend phone. There were super interesting performances and channels that the viewers came across. Some channels that captured people’s imagination were Gamer Mummy – A mother of two young adults who streams Minecraft everyday, kukZy Gaming – a gamer who also raps and beatboxes while playing the piano at the same time, Matata QHouse – who did hybrid dance performances with a mix of pre-recorded footage, visual effects and live webcam.
The winner of the first edition of iQOO Raid Nights was Mechanical Pandey – an entertainer who did a rap and dance performance. He also performed a short sketch of him doing random things and being beaten up by his mother which got huge laughs from the audience. The winner got a gaming setup worth Rs. 2,50,000 as the grand prize. The runner-ups were Shiny Kash – A gamer + rapper and The He Man Show – A streamer who lives in his shop and streams every night. He had created special art pieces for iQOO Raid Nights featuring the faces of the raid bosses.
iQOO Raid Nights was hosted by Tanmay Bhat, Samay Raina and GamerFleet on their respective YouTube Channels and was coordinated and executed by OML Entertainment.
Quotes:
Tanmay Bhat – Raid Nights is something that I’ve always wanted to do at scale. It was great to see that brands like iQOO and YouTube supported this property. The creativity that some streamers bring to the table is something that the audience must discover. One of my favourite channels from this edition was Matata QHouse. Their creativity and performance in the qualifiers just blew my mind
Samay Raina – Live Streaming suddenly grew during Covid quarenatines and many creators tried to showcase their characters and personas on stream although they couldn’t reach out to more people. I’m glad iQOO Raid Nights helped these creators gain a massive amount of reach and an opportunity to showcase their talent. It was a great feeling watching people showcase their unique, unrecognised talent everytime we would raid them. Much love to iQOO for supporting us with this property
GamerFleet – One day I was just randomly streaming with about 500 views and suddenly it shot up to 5,000. That was when Tanmay Bhat raided me as a part of the initial stages of Raid Nights a few months ago. That particular raid helped me garner a lot more reach than usual and then a lot of people started following my content and started tuning in live while I stream. This is exactly what iQOO Raid Nights did with all the streamers who were a part of it. When you have a small channel and your watching increases, the YouTube algorithm sees that the channel is performing better and it recommends the channel more often. I really loved all the channels we raided, but Matata QHouse was my favourite one
Mechanical Pandey (Winner) – iQOO Raid Nights helped me quite a lot in terms of expanding my reach and discovering my creative abilities. I’m glad to have been a part of this wonderful event and I also believe Tanmay-bhai and Samay-bhai would want to stream with me in the future which I’m really looking forward to. My YouTube numbers increased tremendously and I’m glad a lot of people have now discovered me and my craziness. I’d really like to thank all the people who voted for me, and primarily Tanmay-bhai, Samay-bhai and Fleet-bhai for tuning in to my channel in the middle of all the 1500 channels that were streaming in the week I had participated, and giving me an opportunity to entertain and bring smiles on about 1 lakh people’s faces across 2 streams. I’m super excited to get my hands on the new gaming setup that I’ve won.
Gunjan Arya (CEO, OML Entertainment Pvt. Ltd.) – We are always on the lookout for upcoming talent that we can support, and have been bullish on online gaming for some time now. We’re super thrilled to have partnered with iQOO and YouTube in a way that is not only rewarding for the brand and the platform but for the online gaming space as a whole. The power of Creators + Brand + Platform really came together for a proper OP moment. Tanmay’s guidance and the super Samay and GamerFleet to boot have been invaluable collaborators. We came across a lot of new streamers including the incredible Gamer Mummy through the campaign and we will continue to do a lot more of this.
The Philippine Amusement and Gaming Corporation (PAGCOR) today said 10 Chinese nationals and 26 Filipinos have been arrested in two separate operations against illegal gaming operations and online scams in Laguna and Parañaque City since Tuesday.
The first operation in Biñan, Laguna on Tuesday, May 1, resulted in the arrest of 16 people who were running an illegal online raffle on Facebook. The raiders are from the Philippine National Police Anti-Cybercrime Group (PNP-ACG) and the PAGCOR security group.
The suspects, which run the FB Page Lucky Dream 4, were caught red-handed in their office located inside a subdivision while livestreaming their 50th raffle event.
Earlier today, May 2, another group of suspects that included 10 Chinese nationals were arrested by joint elements of the CIDG-NCR and PAGCOR inside a house in Multinational Village, Parañaque for violation of the Anti Trafficking in Persons Act (RA 9208), Alien Registration Act (RA 562) and Cybercrime Prevention Act (RA 10175).
PAGCOR Chairman and CEO Alejandro H. Tengco said the arrests are part of the state gaming agency’s intensified campaign against illegal online gambling and other illicit activities through strengthened collaboration with law enforcement agencies.
“We have been receiving reports of illegal online activities including those in social media platforms. As the country’s gaming regulator, it is our duty to protect the public – especially the youth — from these illegal online gambling sites,” he said.
PAGCOR Senior Vice President for Security Cluster Raul Villanueva said Lucky Dream 4, which has 111,000 followers on Facebook, was conducting live online raffles that offered second-hand modified motorcycles as prizes.
Villanueva said that in one raffle event, the group can sell an average of 40,000 to 50,000 tickets, with each ticket costing Php40.
“They have amassed over Php8 million from the time they started this illegal online operation because in one draw, they can sell as many as 50k tickets,” Villanueva said.
“Ang masaklap nito, karamihan sa miyembro ng grupong ito ay kabataan. Ang pinaka-matanda sa kanila ay 27 years old pa lang,” he said.
“The Lucky Dream 4 group is obviously engaged in an illegal online gaming activity. Negosyo na ang ginagawa nila. They need to secure a license from PAGCOR if they want to operate an online gaming platform,” Villanueva added.
In the Parañaque raid, Villanueva said authorities arrested seven male and three female Chinese nationals believed to have been part of a group that managed to escape from an earlier raid on a large gaming compound in Bamban, Tarlac last March.
Nine Filipino female workers were also rescued, while one 1 Filipino male serving as a bodyguard was arrested for possession of an undocumented .45 caliber pistol.
The raiders also confiscated around 75 mobile phones, 30 desktop computers, 50 laptops, assorted credit cards, two cars and one motorcycle along with assorted Chinese government documents.
Two vaults were also found in the house located at 18 Teheran Street inside the exclusive subdivision.
Police said the Chinese suspects were engaged in scamming activities such as love and cryptocurrency scams similar to the illegal activities in the Bamban, Tarlac compound which was raided last March.
The post 2 RAIDS NET 10 CHINESE, 26 PINOYS FOR ILLEGAL GAMES, ONLINE SCAMS appeared first on European Gaming Industry News.
TalkEsport, India’s leading esports media platform, announced today the successful closure of its pre-series A funding round, securing a significant investment of $1 million from Saswat Ventures. The substantial investment underscores TalkEsport’s robust growth trajectory and reaffirms its position as a pioneering force in the esports industry.
Founded in 2011, TalkEsport was set up with a vision to bring timely news and updates to gaming communities worldwide. As India’s oldest esports media platform, the company now caters to millions of gamers worldwide through its website and social media channels. TalkEsport plans to utilize the investment to scale up its core website while launching a highly interactive application for its audience and setting up a state-of-the-art production studio in Mumbai. Through it, the company will be launching exclusive content IPs focused on gaming and esports.
“We are delighted to welcome Saswat Ventures as our strategic partner,” exclaimed Deepak Ojha, Founder and CEO of TalkEsport. “Their belief in our vision and commitment to the esports ecosystem align seamlessly with our mission to redefine gaming experiences globally. With this investment, we will be scaling up our newsroom to cater to gaming communities worldwide while launching new content IPs targeted towards Indian and international audiences.”
Saswat Ventures, a family fund set up by Mr. BL Sharma, Principal, shares a vision of catapulting TalkEsport into a global phenomenon. Mr. Sharma has businesses across the country and expressed his confidence in TalkEsport’s potential to revolutionize esports media and connect with a vast audience of passionate gamers worldwide, “We believe in TalkEsport’s potential to become a global platform for esports enthusiasts worldwide.”
Trilochan Sharma, a seasoned expert in compliance matters, joins TalkEsport’s board as the Director of Compliance. His wealth of experience will ensure adherence to regulatory standards and bolster the company’s governance framework.
In addition to this pivotal investment, TalkEsport is proud to announce key developments that highlight its commitment to innovation and growth:
Production Studio in Mumbai
TalkEsport is excited to unveil its state-of-the-art production studio in Mumbai. This cutting-edge facility will serve as the epicenter for creating high-quality esports content, launching content IPs, live broadcasts, interviews, and immersive gaming experiences.
Pranav Nalawade, the Editor-in-chief of TalkEsport, said, “Our new era of esports coverage will begin not only with TalkEsport’s revolutionary approach in publishing news and covering esports events but also high-quality esports content courtesy of our new production studio. As one of the oldest esports media platforms, we have built an audience that relies on us for our history of trustworthy and reliable news. Now, we want to double up on this audience, reforming the way content around esports is consumed in India and abroad through podcasts, media, short-form content, and analytical stories – both in the form of video and text.”
Upcoming Mobile App Launch
Furthermore, TalkEsport is gearing up for the launch of its mobile application soon. This innovative app promises to redefine how gamers access news, engage with esports communities, and participate in live tournaments, all from the convenience of their mobile devices.
“Proceeds of the $1 million will be utilized in creating a robust team of gaming enthusiasts and expanding our global reach,” added Deepak. “This investment not only propels TalkEsport’s growth initiatives but also fuels our mission to provide unparalleled experiences for esports enthusiasts worldwide.”
Through its application, esports viewers will be able to get live coverage of esports tournaments, scores, and interviews. Additionally, they will be able to participate in community tournaments, thus providing an end-to-end immersive experience from the convenience of their mobile devices.
The media company continues to lead the charge in transforming the esports landscape, fostering community engagement, and pushing the boundaries of gaming innovation. The company’s dedication to excellence, coupled with strategic partnerships and visionary leadership, sets the stage for an exciting chapter in esports media.
The post Esports media platform TalkEsport raises $1 million in pre-series A funding round appeared first on European Gaming Industry News.
Award-winning iGaming supplier in regulated markets Delasport has just signed a sports deal with Philippines’s number 1 operator OKBET.
The leading software developer will provide sports-services to their new partner, enhancing the experience of sports bettors in the Philippines even further.
“We’re proud to supply our services to such a strong partner as OKBET, and to an exciting and steadily growing market as the Philippines”, Delasport’s CEO Oren Cohen Shwartz comments on the agreement.
Regulated Philippines is marking a stable 5% year-to-year growth with the number of users expected to reach almost 6 million by 2029.
This is yet another deal for Delasport, with the global supplier’s expansion in regulated markets happening at full force.
Same goes for OKBET who have been holding the number one operator spot in iGaming in the Philippines for a long time now.
“I’m excited that OKBET and Delasports are joining forces to redefine the landscape of online sports gaming in the Philippines”, OKBET’s COO Wayne Thong also comments on the deal. “This partnership combines OKBET’s local market expertise with Delasports’ global industry leadership, creating new opportunities for innovation and customer satisfaction. OKBET and Delasports share a common vision for the future: a vibrant and dynamic platform that caters to the diverse interests of sports enthusiasts. By combining cutting-edge technology with a deep understanding of user preferences, this collaboration aims to set new standards for the industry.”
The post Delasport Signs a Sports Deal with Philippines’ Leading Regulated Operator OKBET appeared first on European Gaming Industry News.
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