Boston Red Sox

DraftKings Becomes Official DFS Partner of Red Sox

Published

3 years ago

August 3, 2021

DraftKings has entered into an agreement to become the official and exclusive Daily Fantasy Sports (DFS) partner of the Boston Red Sox. The agreement reinforces DraftKings’ existing relationship with one of the most storied teams in baseball.

The Red Sox represents DraftKings’ most recent local sponsorship agreement in the Northeast, after previously solidifying deals with the New England Patriots and Boston Celtics. In addition to a variety of content integrations, the DraftKings brand will be displayed throughout historic Fenway Park, in addition to its current signage above the iconic Green Monster. Additionally, DraftKings will have field-level home plate signage and LED branding along the first and third baseline for one inning at each regular-season home game.

In addition to in-stadium branding, DraftKings will be promoted as the official daily fantasy partner of the Red Sox Foundation through emails, social media posts, and the Red Sox Foundation website.

“We are thrilled to team up with a historic franchise like the Red Sox and bring DraftKings closer to this passionate fanbase, which is even more special given our hometown Boston roots. As a Boston-born company, we are well-acquainted with the devotion of Boston sports fans, and we believe the engagement possibilities of this integration are only just beginning,” Ezra Kucharz, chief business officer of DraftKings, said.

“Since 2015, we have worked closely with DraftKings and are pleased to now have this Boston-based company on board as our official daily fantasy sports partner. With millions participating in the world of fantasy sports, this partnership positions us well to grow our game and engage with our fans on a trusted platform. We look forward to deepening our partnership in the years ahead,” Troup Parkinson, EVP of Partnerships at Red Sox, said.

Boston Bruins

Encore Boston Harbor Partners with Boston Red Sox

Published

1 year ago

April 3, 2023

GamingAmericas.com

Encore Boston Harbor announced a multi-year partnership with the nine-time World Series champions, the Boston Red Sox. With the newly formed collaboration, Encore Boston Harbor now has partnerships with all the region’s professional sports teams, the Boston Red Sox, Boston Bruins, Boston Celtics, New England Patriots, and New England Revolution.

“Boston is the city of champions and Encore Boston Harbor is proud to be a partner of all the city’s major sports teams. We truly believe this makes us the premiere destination for all sports enthusiasts and entertainment seekers,” Jenny Holaday, president of Encore Boston Harbor, said.

To celebrate the partnership, Encore Boston Harbor has made $25,000 donations to the Red Sox Foundation, Shamrock Foundation, Boston Bruins Foundation, and Patriots Foundation. The donations were commemorated by check presentations with Encore Boston Harbor President Jenny Holaday; Bekah Salwasser, Executive Vice President, Social Impact and Executive Director of the Red Sox Foundation, Dave Hoffman, Senior Vice President of the Boston Celtics; Kerry Collins, Senior Director of Community Relations of the Boston Bruins, and Andre Tippett, Pro Football Hall of Fame and Executive Director of Community Affairs for the New England Patriots.

“The Red Sox are proud to partner with Encore Boston Harbor, an organization that is highly regarded as a staple to Boston locals and tourists alike and revered for playing an active role in the Greater Boston community. Through this partnership, Red Sox fans will have access to exclusive offers to enhance their gameday experience with Encore Boston Harbor as a post-game destination,” Troup Parkinson, EVP of Partnerships at Boston Red Sox, said.

This newest collaboration between two of Boston’s most recognizable organizations demonstrates commitment to the fundamentals of what makes Boston special. Together, both the Boston Red Sox and Encore Boston Harbor will continue to invest in community organizations, build on Boston’s passion for sports and offer top-level entertainment to Encore Boston Harbor guests and baseball fans alike.

BetMGM

BETMGM NAMED AN OFFICIAL SPORTS BETTING PARTNER OF BOSTON RED SOX

Published

1 year ago

March 9, 2023

GamingAmericas.com

BetMGM, a leading sports betting and iGaming operator, announced today it is now an Official Sports Betting Partner of the Boston Red Sox. This marks BetMGM’s first relationship with a Massachusetts sports team and the first sports betting partnership for the Red Sox. The announcement comes ahead of the state’s impending mobile sports betting launch.

“The Red Sox are one of baseball’s most beloved organizations and we’re thrilled to bring BetMGM to their passionate fans,” said Matt Prevost, Chief Revenue Officer, BetMGM. “We look forward to working together to elevate the gameday experience in Boston.”

As part of the partnership, BetMGM signage will be featured at Fenway Park including on the iconic Green Monster, the ballpark’s left field wall. BetMGM will have a suite at the stadium and curate VIP fan experiences including access to batting practice with premium seats, alumni appearances, and ceremonial first pitches. Co-branded content will be integrated across both the Red Sox’s and BetMGM’s digital and social platforms.

“The Boston Red Sox are proud to partner with BetMGM as we prepare to enter a new era of professional sports betting in Massachusetts,” said Troup Parkinson, Executive Vice President, Partnerships, Boston Red Sox. “Given our strong relationship with MGM Resorts, BetMGM was the clear choice to become the first sports betting partner of the club, and we look forward to them offering sports betting opportunities to our fans in a safe and responsible manner.”

Today’s announcement is the latest example of the close relationship between the Red Sox and MGM Resorts, which includes a multi-year partnership in which MGM Resorts is the Official Resort Casino of the Boston Red Sox. The company was also selected by Fenway Sports Group as the naming rights partner of The MGM Music Hall at Fenway, which opened in September 2022.

Chris Kelley, President & COO, Northeast Group, MGM Resorts, said, “As host of the annual Red Sox Winter weekend, MGM Springfield has become a destination for New England baseball fans. With sports betting now legal in Massachusetts, we remain committed, through GameSense, to offering an enjoyable and responsible experience for our guests, customers and MGM Rewards members.”

Responsible gaming education remains a key focus for BetMGM as it continues to expand into new markets. BetMGM is proud to provide resources to help customers play responsibly including GameSense, an industry leading program, developed and licensed to MGM Resorts by the British Columbia Lottery Corporation.

Through the GameSense integration within BetMGM’s mobile and desktop platforms, customers can directly access responsible gaming tools. Also, BetMGM and MGM Resorts are both partners with the American Gaming Association’s (AGA) Have A Game Plan. ® Bet Responsibly. public service campaign to educate new and seasoned bettors on responsible, legal sports wagering. This announcement comes as BetMGM and MGM Resorts join the National Council on Problem Gambling (NCPG) in promoting Problem Gambling Awareness Month throughout March.