BetGames.TV ready to boost global reach with Soft2Bet

Latest tie-up further boosts recent aggressive growth strategy 

BetGames.TV, the leading live dealer and betting games supplier, has announced the latest expansion for its impressive library of content, going live with a selection of leading B2B supplier Soft2Bet’s brands.

The deal will see BetGames’ products, including Wheel of Fortune, as well as its soon-to-be-relaunched suite of Lotto games, Lucky 5, 6 and 7, set to hit the market this July, rolled out across Soft2Bet’s high-performing brands Rabona and ZetCasino.

In an impressively short time, Soft2Bet has grown rapidly to become a hugely respected B2B supplier on the global stage – and can now include BetGames’ unique selection of live games, augmenting its existing offering of slots and sports betting.

Established as the industry’s unique supplier of live dealer games, BetGames continues to enhance its footing in regulated markets with a growing product portfolio of fresh, contemporary titles. Its continued global success has also been further strengthened by a new Maltese hub to serve its global client base.

Commenting on the deal, BetGames.TV’s COO, Aiste Garneviciene, said: “It’s imperative that we carefully select only the best partners to assist our commercial development and Soft2Bet’s impressive rise to prominence has seen it make a deserved name for itself. This exactly the kind of company we want to ally ourselves with, and I look forward to many years of success together.

“We pour passion and hard work into our products, particularly with our show-stopping games that we’ll be continuing to launch this year – and it’s pleasing to see our endeavours flourish on outlets like theirs.”

A spokesperson at Soft2Bet added: “Supplying market-leading online gaming solutions and operating our own successful brands, we know a thing or two about the kind of content required to be a success in this industry – and BetGames’ range of titles ticks all the right boxes to allow us to enhance what we offer our players.”

Offering winning combinations of low-spend and extended playing sessions for players, BetGames has proven itself as the industry’s ‘go-to’ live dealer supplier thanks to its uniquely immersive betting experience, ease-of-use, and high bet rates.

The studio holds licences issued by multiple jurisdictions including the UKGC, as well as being compliant with the local regulatory requirements of Malta, Italy, Lithuania, Estonia, Bulgaria and various relevant South African gambling authorities.