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SOFTSWISS Sportsbook Inks a Deal with PowerCasino

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SOFTSWISS Sportsbook announces the launch of its brand-new project with PowerSport. This new launch will be the very first integration of the Sportsbook Platform with a client not running on the SOFTSWISS Online Casino Platform. PowerSport is part of the PowerCasino brand and will now be able to provide its players with a sports betting experience. 

The deal will enable PowerSport players to place bets in over 10,000 live events, on more than 70 types of sports, and on 1200+ betting markets. The third-party platform integration is a significant milestone for the Sportsbook’s growth as it continues breaking new ground and establishing itself in the global arena. 

The new SOFTSWISS Sportsbook project was released on June 18th, 2021. The setup process was concluded via API in a record-breaking 1 month. It comes just in time for the start of another grand sporting event of this summer – the 2021 Wimbledon Championships, which began on June 28th. The deal incorporates the standard Sportsbook package which will include all the latest additions such as Free Bets, Comboboost, and many more. 

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Since the official launch in December 2020, Sportsbook has already shown astonishing results working with a large variety of brands operating on the SOFTSWISS Online Casino Platform. The sports betting software solution keeps making pace and is actively expanding its third-party client portfolio with PowerSport. 

Aleksander Kamenetskyi, Sportsbook Product Owner, notes: “We are euphoric to introduce Sportsbook’s very first client outside of the SOFTSWISS Online Casino Platform – PowerSport – who will help us to further expand our business partner network! The integration with a third-party platform client is a gigantic step forward, which will help us strengthen Sportsbook’s global positioning on the market. In the coming months of 2021, we expect Sportsbook to generate massive brand growth as well as expand into new exciting territories. Stay tuned!”.

Lukas Drabek, CEO of PowerCasino, comments on this event: “Our relationship with SOFTSWISS started in 2020 with integration of slot games into our Online Casino project. SOFTSWISS has proven itself a reliable partner with a great team and a high-quality product. We had no reservations about starting a new project together, and now we’re really excited to expand our partnership with the SOFTSWISS Sportsbook platform. We’re happy to see that the product is constantly evolving, allowing us to provide new features and a great betting experience to our players across the world”.

 

About SOFTSWISS 

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SOFTSWISS is an international tech brand supplying widely acclaimed, certified software solutions for managing iGaming operations. SOFTSWISS holds a number of gaming licenses, providing a “one-stop-shop” white label solution by taking care of all technical, legal, and financial processes on behalf of its customers. The company has a vast product portfolio, which includes an Online Casino Platform, Game Aggregator with thousands of casino games, an affiliate platform, and a recently launched sportsbook platform. In 2013 SOFTSWISS was the first in the world to introduce a bitcoin-optimized online casino solution. The company has thus been regarded as the leading technical expert when it comes to the use of cryptocurrencies in online gaming.

 

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CIRSA Announces its Intention to Float on the Spanish Stock Exchanges

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Cirsa Enterprises S.A.U., an international gaming platform with market leading positions in Spain, Latin America, Morocco and Italy has announced its intention to proceed with the initial public offering (IPO) of its ordinary shares to qualified investors.

The Company intends to apply for its Shares to be admitted to trading on the Barcelona, Bilbao, Madrid and Valencia Stock Exchanges through the Automated Quotation System (Mercado Continuo) of the Spanish Stock Exchanges. The decision to proceed and definitive timing for the Offering and Admission is subject to, among other factors, market conditions and the approval by the Spanish Securities Market Commission (Comisión Nacional del Mercado de Valores, the CNMV).

Highlights of the Offering

The Offering is expected to comprise a primary offering of €400 million newly issued Shares as well as a secondary sale of approximately €60 million.

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The net proceeds from the primary offering by the Company in an amount of approximately €375 million will be used primarily to accelerate the Company’s proven growth strategy and to repay existing debt and reduce the Group’s net leverage ratio (net financial debt as of May 31, 2025 / EBITDA for the twelve months ended March 31, 2025) to approximately 2.7x as of May 31, 2025, after giving effect to the Offering.

The secondary sale will be conducted by LHMC Midco S.à r.l. solely for the indirect ultimate benefit of certain current and former employees and managers of CIRSA (together, “Management”). Management will not receive any cash proceeds (other than for the purposes of settling taxes and expenses) and on Admission, Management’s existing investment in CIRSA will be reorganised to be directly held in the Company.

In addition, the transaction will include a customary over-allotment option granted by LHMC Midco to the Joint Global Coordinators (on behalf of the Joint Bookrunners).

Joaquim Agut, Executive Chairman of CIRSA, said: “Today’s announcement is a significant milestone in the history of this Company, founded in Terrassa in 1978 and which has built an extraordinary performance track record with a presence in 11 countries, always operating exclusively in markets where gambling is regulated. Over the past 20 years, CIRSA has accelerated its international expansion by acquiring leading companies and consolidating a position of leadership in the markets in which it operates. Our growth was further accelerated by our transformative partnership with Blackstone in 2018, which has been instrumental to our success.”

Antonio Hostench, CEO of CIRSA, said: “We are an innovative company that seamlessly integrates both physical and online channels. Today, we are taking a defining step to continue writing another page in this extraordinary history of growth by announcing our intention to go public, which will provide us with the opportunity to undertake new projects and continue to consolidate our leadership in the sector.”

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The post CIRSA Announces its Intention to Float on the Spanish Stock Exchanges appeared first on European Gaming Industry News.

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Gen.G Opens “GGX”, the Next-Gen Cultural Gaming Space

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Global esports organisation Gen.G Esports (Gen.G) announced the official grand opening of GGX (Gen.G Gaming Xperience), a multi-dimensional cultural gaming space that brings its brand philosophy to life to an offline space in the heart of Seoul. Launching on Saturday, June 21, GGX marks the first-ever flagship venue by an esports brand that redefines the traditional PC café, offering a high-performance gaming zone alongside curated lifestyle experiences across food, merchandise, community and coaching.

Located near DDP, a cultural and artistic landmark in Seoul at Dongdaemun History & Culture Park Station, GGX spans 1570 square meters and includes 252 premium gaming stations equipped with top-tier specs. Each seat features NVIDIA RTX 5070 GPUs, LG UltraGear monitors, Logitech gaming peripherals, ultra-fast internet and Gen.G x SIDIZ custom-designed gaming chairs, with an estimated hardware value of KRW 4.5 million (USD 3300) per station, delivering a fully immersive play environment.

More than just a gaming space, GGX will act as Gen.G’s flagship space – an open, ever-expanding ecosystem where brands, fans and creators come together to create a unique experience. From concept to execution, GGX was co-developed with industry-leading partners such as Otoki, Monster Energy and SIDIZ, creating a space that blends gaming, content and community in new ways.

Inside GGX, visitors can enjoy a variety of immersive experiences, including:

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“OTOKI G.ROUND”, a food & beverage lounge co-developed with Otoki, offering exclusive signature menu items

An iconic photo spot and photo booth featuring GenRang, Gen.G’s official mascot

A merchandise store, showcasing Gen.G uniforms, exclusive partner collaboration items and GGX-limited items

A community lounge with a capacity for over 100 people – designed as a space for fans to connect and share their passion for gaming, and engage in community-driven activities.

In collaboration with Gen.G Global Academy (GGA), GGX also offers coaching programmes and skill-up classes for gamers of all levels. Led by former pro players, these sessions include in-depth strategic game analysis, aim training and team-based gameplay. The venue will also host regular fan meetups, watch parties and branded community events, creating a dynamic environment for fans to connect and grow together.

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Steve Lee, Head of Partnerships at Gen.G, said: “GGX goes beyond just gaming – it’s a cultural hub where fans, players, and brands come together to create meaningful experiences. Through spaces like this and continued innovation, Gen.G aims to lead the sustainable growth of the esports industry.”

GGX is operated by Superplay, a leading IP management company in the gaming and esports space, with proven experience designing fan-centric spaces such as T1 Basecamp Hongdae, KT Rolster R Café and Genshin PC Lounge. Superplay and Gen.G co-developed GGX over several months, from spatial design to branded content and programming.

Junghyun Kim, CEO of Superplay, said: “After months of development with the Gen.G team, we’re proud to finally unveil GGX. We hope it becomes a must-visit destination for gaming and esports fans from Korea and around the world.”

The post Gen.G Opens “GGX”, the Next-Gen Cultural Gaming Space appeared first on European Gaming Industry News.

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Pay Changu Partners with 888Bets

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Fintech company PayChangu has partnered with betting company 888Bets to provide efficient payment solutions for Malawian bettors.

The collaboration will enable instant deposits and withdrawals to all Malawian banks making 888bets the first betting company to archive this.

Joshua Mwendo, Chief Operation Officer at PayChangu, said: “Our collaboration with 888Bets marks a pivotal step in enhancing digital payment solutions within Malawi’s betting industry. We are committed to providing secure and efficient financial services that align with the country’s economic objectives.”

He further noted that the partnership is expected to significantly contribute to Malawi’s Vision 2063, particularly in promoting digital financial services and driving economic development.

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Clement Kwesi Phiri, Country Manager for 888Bets Malawi, said: “Integrating PayChangu’s payment gateway allows us to offer our customers a seamless betting experience. This partnership underscores our dedication to investing in Malawi’s digital infrastructure and providing top-tier services to our users.”

The post Pay Changu Partners with 888Bets appeared first on European Gaming Industry News.

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