SPORTS BRAND HUMMEL PARTNER WITH FIFA COMMUNITY BRAND

Hummel Announced as Official Kit Partner For 2022 FIFA Esports Season

FUTWIZ, the ultimate FIFA community brand with more than a million registered users, today announces their partnership with leading sports and lifestyle brand hummel to become the Official Technical Supplier and Retail Partner for the FUTWIZ FIFA 2022 esports season.

The legendary Danish brand has a proud sports history and is one of the most recognised sports brands in the world, and the FUTWIZ team is excited to be partnering with a true heritage sports & lifestyle brand as Official Technical Supplier and Retail Partner. The new hummel designed kit will be launched along with a range of Team FUTWIZ esports apparel via a brand-new Team FUTWIZ store, which will be operated by The Elite Group.

Dan Bellis, Co-Founder and CEO of FUTWIZ says, “We’re delighted to be partnering with hummel, not only are they a prestigious brand with a rich heritage but from very early on it was clear that hummel recognise the huge potential that FIFA esports offers. We’re looking forward to creating some fantastic bespoke Team FUTWIZ products together with hummel’s innovative design team, along with our shared vision surrounding both physical and digital opportunities we’re naturally very excited to being able to let our community and fans get their hands on the new product range!!”.

CEO Allan Vad Nielsen of Hummel said, “We’re extremely honored to partner with the FUTWIZ Esports team. The new partnership represents another major statement for hummel in the world of esport and underlines the strategic importance of this fast-growing industry. This is also a global partnership with significant potential for further expansion, and we are looking forward to strengthening our association with the sport even further in the coming years.”.

Formed in 2012, FUTWIZ is a FIFA Ultimate Team Community brand featuring player databases, squad builders, packs, drafts, plus its world class FIFA esports team.

The Team FUTWIZ FIFA 20 kit was worn by hundreds of thousands of players and used in tens of millions of matches in FIFA 20, it continues to draw attention from gamers for its good-luck properties, with many fans on social media supposedly drawing great player items when wearing the Team FUTWIZ kit.