eSports
Guild Esports Drop Patch 0.2.1
Latest limited edition apparel collection from Guild shows how esports is continuing to move into fashion
Today, Guild Esports, global esports business, reveals its long-awaited next step into the fashion sphere with the launch of Patch 0.2.1.
Patch 0.2.1 elevates the streetwear designs from Patch 0.0.1, with a fresh impactful colourway. The limited edition collection features eight items including hoodies, t-shirts and high-rise white ankle socks, all with the Guild logo graphic designed by Fergus Purcell, in clear view.
A step away from the initial monochrome colour scheme used in Guild’s first Patch drop, Patch 0.2.1 uses a bold colour scheme of primary tones of forest green contrasted with golden yellow, and even a royal blue hoodie with an all over, repeated logo print.
David Beckham, Guild’s co-owner, recently sported the Patch 0.2.1 collection, wearing the green hoodie which you can see here.
Every garment in Patch 0.2.1 is made in the UK, using organic cotton and recycled polyester. The full Patch 0.2.1 range consists of three unisex hoodies and t-shirts in different colours, a cap, and socks.
You can be part of Guild history by pre-ordering from today and securing the most exclusive release from Guild to date. Pre-orders will be open for one week only, with orders shipping from June.
Raina Marwaha, Director of Apparel and Merchandise at Guild Esports, commented: “Guild latest Patch 0.2.1 drop is bolder than ever. We are combining our iconic logos and London roots with streetwear trends of the moment, showcasing how esports and fashion intertwine. These two worlds are colliding faster than ever before and our team has worked so hard to deliver this range. We are so excited to bring this collection to market, as it’s a range that works for both gaming and streetwear style.”
Patch 0.2.1 is available to pre-order now, with prices starting at £10.00, exclusively on the Guild website –www.apparel.guildesports.com
Craig Levine
Zenni Optical Announces Partnership with ESL FACEIT Group (EFG)
Zenni Optical, the world’s leading online eyewear retailer, announced a partnership with ESL FACEIT Group (EFG), the leading esports and video game entertainment company. Designed to integrate eye health education with innovative eyewear solutions for the esports community, the partnership will officially launch at DreamHack festival in Dallas, taking place from May 31 to June 2.
This collaboration will showcase a co-branded collection of lifestyle and competitive eyewear and accessories, highlighting Zenni Optical’s commitment to promoting overall eye health, particularly in addressing issues like eye fatigue and strain. Additionally, the initiative will incorporate essential eye health education across various DreamHack Festivals, in alignment with EFG’s broader mission to foster inclusive gaming worlds and engaged, supported communities.
“DreamHack and ESL represent some of the most community-centric and prestigious competitive events in the world. In their own unique ways, they embody esports for everyone. By partnering with these incredible brands across the gaming and esports spaces, we aim to create engaging experiences that combine eye-health education with innovative eyewear solutions for players and fans at all levels,” said Robb Chiarini, Head of Gaming, Sports, & Events at Zenni Optical.
“We are thrilled to partner with Zenni Optical as the Official Eyewear Partner of DreamHack and ESL. The genuine passion that Zenni has for the esports industry is a refreshing sight to see, and a major driving factor for the decision behind our partnership. Zenni’s ongoing commitment to provide eyewear for everyone mirrors our own drive to create worlds beyond gameplay for gamers everywhere,” Craig Levine, Co-CEO at EFG, said.
eSports
ANICHESS PARTNERS WITH ESPORTS LEADER TEAM SECRET AHEAD OF PVP LAUNCH
Anichess, a subsidiary of Animoca Brands and the progressive chess-based online strategy game developed in partnership with Chess.com and five-time World Chess Champion Magnus Carlsen, today announced a partnership with global esports brand Team Secret to further connect competitive gaming and Web3. John Yao, CEO of Team Secret, will join Anichess as an advisor.
Anichess is an innovative chess-based Web3 game developed in a collaboration between Animoca Brands and Chess.com, the renowned global online chess platform. Anichess provides a novel tactical twist on the classic game of chess by implementing spells that open up new strategies and gameplay, and that require players to rethink the rules of traditional chess as they uncover the expansive lore within the world of the gameboard. Anichess recently raised a funding round of US$1.8 million, led by Sfermion and Amber Group with participation from Fenbushi Capital, Aspen Digital, SNZ Capital, and others (see announcement of 25 April 2024).
Team Secret is a global esports brand dedicated to bringing together the best gamers to compete worldwide, while also delivering entertaining experiences to its fans. It offers advertising and promotional sponsorship, talent and team development, business management, coaching, and other forms of support to both professional and aspiring players in the esports arena.
The partnership between Anichess and Team Secret aims to solidify chess’s esports status by combining a new platform to play and learn on for an engaged audience of up-and-coming online chess masters. Ahead of the player-versus-player (PvP) mode launch later in Q2 2024, Anichess will receive input from Team Secret on its game design as well as support in bringing the spellbinding game to a dedicated community of esports players.
“Esports has always been a core pillar of Anichess’ modernization of chess’ legacy,” said Brian Chan, head of Anichess. “Anichess’s engaging visuals, tools to improve and thrilling spells make it an amazing platform for all competitors, regardless of chess experience. We look forward to those willing to take on the challenge when PvP arrives in-game soon.”
“For how ancient the game of chess is, its esports scene is a fresh, rising star in terms of viewership, player base and tournaments,” said John Yao, CEO of Team Secret. “Anichess is a promising twist on chess, with even more of what makes the original great: compelling tactics, broad recognition and rewards for players willing to think outside the box and surprise opponents. I’m looking forward to guiding Anichess into the realm of esports and integrating the new chess platform into our dedicated community.”
The post ANICHESS PARTNERS WITH ESPORTS LEADER TEAM SECRET AHEAD OF PVP LAUNCH appeared first on European Gaming Industry News.
Bucks Gaming
CREAM CITY CONVERGENCE ESPORTS TOURNAMENT SELECTED AS CAPCOM PRO TOUR EVENT
Bucks Gaming’s Cream City Convergence Esports Tournament has been selected as a Capcom Pro Tour event, becoming one of just three tournaments in North America chosen to be a qualifier for the prestigious Capcom Cup.
The Capcom Cup is an annual Street Fighter 6 competition, hosted by video game developer and esports organizer Capcom, with a $1 million first place prize. Each year, Capcom selects a small number of tournaments worldwide to serve as Capcom Pro Tour events, with the winning players from each event qualifying for the Capcom Cup. As one of the tournaments selected by Capcom for the honor this year, Cream City Convergence will become the first esports event run by an NBA team to work with a major esports organizer.
Top-ranked Street Fighter 6 players will compete at Cream City Convergence when it returns for its second year on Saturday, Aug. 24, at Baird Center. In addition to Street Fighter 6, this year’s tournament will also have brackets for Tekken 8; Super Smash Bros Ultimate; Super Smash Bros Melee; and Guilty Gear: Strive.
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