The number of people using safer gambling tools increased during the Safer Gambling Week 2024, according to the new figures released by the Betting and Gaming Council (BGC).

Analysis of last year’s successful campaign confirmed over 1.5m unique accounts used a safer gambling tool during Safer Gambling Week, a massive 22% year-on-year increase.

Meanwhile, the number of deposit limits set during the campaign increased by 14% compared to the previous year’s Safer Gambling Week, with 47% of players setting deposit limits for the first time.

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Safer Gambling Week 2024 – which ran from November 18 to 24 – also delivered an astonishing 7.2m safer gambling messages to punters across the week, a 10% rise on 2023.

New records were set on social media too, with the campaign generating over 60 million impressions across major platforms X, Facebook, LinkedIn and Instagram, a huge 21% increase on Safer Gambling Week 2023.

BGC CEO Grainne Hurst said: “Safer Gambling Week has proved its worth once again by making a real impact encouraging even more punters to make the most of the broad range of safer gambling tools only available in the regulated sector.

“These new figures are a testament to its ongoing success, and this industry’s commitment to raising standards and ensuring the millions of customers who enjoy a regular flutter, do so in a safe and responsible environment.

“Our members promote safer gambling every day of the year, but a single dedicated week, bringing together the whole sector with support from MPs, peers, the regulator and other stakeholders, promotes that work in a uniquely powerful way.”

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The aim of Safer Gambling Week is to kickstart a national conversation between staff, customers and their friends and family, about safer gambling, as well as highlight the range of tools that are available to help people stay in control of their betting.

The campaign also generated over half a million visits to the Safer Gambling Week website, which signposts help and advice for those who may be struggling, as well as offering advice on safer gambling tools like deposit limits and time outs.

The Danish Gambling Authority has published the annual report “The Gambling Market in Numbers 2024”, which summarises the year that has passed on the gambling market in Denmark.

The report shows that Denmark’s total gambling spend in 2024 amounted to DKK 11.0 billion. This is an increase of 5.6% compared to 2023. At the same time, “The Gambling Market in Numbers” shows that an increasing share of online gambling takes place at operators with a licence to offer gambling in Denmark. Thus, the channelisation rate in 2024 rose to 91.5% from 90.8% in 2023, placing Denmark in fifth place over the countries, with the largest share of online gambling taking place on the regulated gambling market.

Tables and figures also describe the development of all gambling categories: charity lotteries, land-based casinos, monopoly lotteries, online casinos, gaming machines and betting. The overall trend remains that the share of gambling spend that comes from online gambling is increasing while the share of land-based gambling is decreasing accordingly.

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One theme in this year’s edition of “The Gambling Market in Numbers” is the Men’s Euro, which took place in the summer of 2024. The betting activity during the period clearly showed that the Danes play when Denmark plays.

In addition to statistics for the gambling market, the report also delves into key figures for ROFUS (Register of Self-Excluded Players) and StopSpillet, the Gambling Authority’s helpline on gambling addiction and responsible gambling.

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