Svenska Spel Signs Sponsorship Deal with Swedish Ski Association

Swedish state-owned gambling company Svenska Spel has signed a new sponsorship agreement with Skidförbundet, the Swedish Ski Association.

Svenska Spel will become the primary sponsor of Skidförbundet for five-years starting on 1 July 2021. The deal is worth just over SEK 125 million and will focus on investing in young talent.

“Svenska Spel has a long-term and large commitment to Swedish sports,” Ola Strömberg, Federal Director of Skidförbundet, said.

“Therefore, it feels very good to continue the collaboration that makes it possible to strengthen the Swedish Ski Association’s all ten branches. In Svenska Spel, we have a partner who will do everything to create the right conditions for our active members,” Ola Strömberg added.

“We are happy and proud to collaborate with the Swedish Ski Association. Skiing and snowboarding are popular and stand for many positive values. Here we find many of our most beloved national teams and athletes,” Patrik Hofbauer, President and CEO of Svenska Spel, said.

“As the country’s largest sports sponsor from grassroots to elite, we want to be involved and contribute to our national team skiers continuing to be successful and enable young talents to develop,” Patrik Hofbauer added.

“It is gratifying to be able to expand the collaboration with Svenska Spel, after getting to know each other for two years,” Karin Mattsson, Chairman of Skidförbundet, said.

“We know that Svenska Spel works hard to get more children and young people moving and on snow, and that is exactly what we and our activists are also passionate about. With a strong partner, we get an even better opportunity to reach out and inspire more people to experience real snow joy,” Karin Mattsson added.