Gambling in the USA
Gaming Americas Weekly Roundup – January 18-24
Welcome to our weekly roundup of American gambling news again! It was again an eventful week in the USA, despite the still-active virus attack. Last week, Joe Biden and Kamala Harris sworn in as the new President and Vice President of the US.
Here, we are going through the weekly highlights of the American gambling industry which include the latest news, new partnerships and new appointments. Read on and get updated.
Latest News
Online poker site Americas Cardroom is heating up winter with the next installment of its OSS Cub3d tournament series. The tournament series will kick off on February 7 and lasts for 5 weeks. There is $13 million in total guarantees, including two $1 million tourneys, a $500,000 tourney and a special Valentine’s Day $300,000 PKO event.
Cher-Ae Heights Casino has installed Konami Gaming’s SYNKROS casino management system. Konami’s award-winning casino management system brings a strong mix of marketing solutions to engage guests at Cher-Ae Heights Casino—including floor-wide bonusing events, random drawings, personalised rewards, offers and more.
Online sports betting and casino games have started in Michigan on January 22. Nine casinos and their operators, including the three commercial casinos in Detroit, got approval to start taking bets. Additional operator and platform provider licenses are expected to be approved in the coming weeks.
In Illinois, anyone who makes over $600 in sports bets will now need to report their winnings to the state. These earnings will be taxed at 15%. Nicholas Royer, a financial advisor of MRFC, said sports betting is a business for some people and the state saw it as an opportunity to earn from it as well.
The deputy secretary of prizes and draws at the Brazilian Ministry of Economy’s Secretariat of Evaluation, Planning, Energy and Lottery (Secap-ME) has given some hope that sports betting regulation could arrive this year. According to Waldir Eustáquio Marques Jr, regulation of the sector could be forthcoming in July.
Partnerships
Sirplay and Oddin have entered into a partnership to deliver an engaging esports betting solution to multiple bookmakers with a focus on Latin America. Sirplay is a sports betting software expert specialised in developing markets. By integrating Oddin’s iFrame solution, they will now be able to deliver their Latin American clients a truly engaging esports experience.
Passport Technology Inc. and Automated Systems America Inc. have announced that they have entered into a definitive agreement to combine in an all-stock merger of equals. The transaction creates the premier payments technology company in the largest and most attractive gaming financial technology markets worldwide.
Online gambling firm 888 Holdings has announced that it has agreed to a multi-year extension of its exclusive B2B poker partnership with Caesars Interactive Entertainment. Through the partnership, 888 will continue to provide its turnkey poker platform and services to Caesars in the US including bringing the WSOP’s online poker rooms to players’ mobiles and desktops.
Appointment
Bragg Gaming Group has appointed Canadian publishing magnate and former Ontario Lottery and Gaming Corp Chair Paul Godfrey to its Board of Directors. Godfrey’s experience in the Canadian gaming industry will prove valuable as the Canadian government moves forward with their recently announced proposed federal legalisation of single-event sports betting.
Compliance
A bill that would legalise sports betting in Georgia has been introduced to the state’s House of Representatives. House Bill 86, also known as the Georgia Lottery Mobile Sports Wagering Integrity Act, would amend Chapter 27 of Title 50 of the Official Code of Georgia by adding a section on sports betting.
Lawmakers in New Mexico have filed a bill that would bring retail and online sportsbooks to its racetracks. House Bill 101 would convert the state’s racinos into fully functioning casinos, but without electronic and online table games. At present, New Mexico has five racetracks, all of which have casinos attached but with a limited selection of slot machines and video games.
Gambling in the USA
BETTING HERO REVS UP COLLABORATION WITH NASCAR TO ENHANCE BETTING EXPERIENCE FOR RACING FANS
Betting Hero Research Uncovers Potential For Regional Betting Growth in the Sport.
Betting Hero, the leading customer acquisition, retention, and development partner for U.S. sportsbooks, has embarked on a consumer research collaboration with NASCAR to help the respective companies and their shared sportsbook operator clients better understand and serve North Carolina NASCAR fans with premium betting experiences.
Laying the foundation for continued fan engagement and future acquisition campaigns, Betting Hero has completed a research study, comprised of qualified bettors in the Tar Heel State to uncover their engagement preferences for NASCAR as both sports fans and bettors.
The study, which took place both online and in person in April 2024, shows a significant demand for NASCAR as a betting product in North Carolina. Respondents are almost three times more likely to bet on the sport than in previously surveyed states.
NASCAR ranked behind only the NFL, NBA, and MLB in betting activity by the study respondents, with 70% stating that they’ve watched a race for the first time because they’ve placed a bet on it.
“Having worked closely with NASCAR to educate its fans on the betting options available to them for several years, we have long believed in the opportunity to both attract new fans to the sport and better engage existing fans through thoughtfully curated betting experiences,” said Jai Maw, Co-Founder and President of Batting Hero.
Maw continued, ”As is shown in the North Carolina study conducted by our in-house consumer research division, there is a clear correlation between most fans’ enjoyment or engagement in a sporting event and their betting activity overall. However, NASCAR fans have to work a little harder than fans of other major sports to find their betting preferences due to less available markets and prop betting options on average. Those that can find their preferred betting markets could also be more likely to remain loyal to their sportsbook of choice than fans of other sports where available markets are somewhat commoditized.”
As a market audience, 86% of North Carolinians see betting as a true complement to sporting enjoyment. They’re also loyal and active bettors, with over half of respondents having downloaded three gambling apps and almost 90% still using their primary sportsbook after registration.
Significantly, certain sportsbooks surveyed showed a disproportionately high level of NASCAR betting activity compared to brand awareness in the target group, which could suggest that having a strong NASCAR betting offering is more important than other factors in the registration decision process.
“NASCAR has extremely passionate fans and we see sports betting as another way they can engage with sport,” said Joe Solosky, Managing Director of Sports Betting at NASCAR. “We are excited, but not surprised, to see the success of NASCAR as an offering through the launch of sports betting in the industry’s backyard of North Carolina and are continuing to better improve the NASCAR betting product to give fans more options to responsibly engage with action on the track. The study discovered that 70 percent of respondents watched a race for the first time because they placed a bet on it, and it shows that our efforts in the space can attract new fans as well.”
North Carolina has quickly risen to the top tier of states for NASCAR betting volume, ranking among the top three states in its first two months since launch. Across the 20 states that were live in March and April of 2023, NASCAR’s handle has seen a substantial 15% year-over-year growth. In states like Illinois, Massachusetts, Michigan, and Mississippi, NASCAR’s handle has surged by at least 50% compared to the previous year. Even more impressively, in Nevada and New York, NASCAR’s handle has doubled year over year, indicating a significant increase in interest and betting activity in these regions.
Resident Culture Bar & Kitchen will be hosting a NASCAR post-party on Saturday, May 25th, for the Xfinity race the weekend of the Coke 600 and a Race Watch party for the Cup Series Coke 600 on Sunday, May 26th. Betting Hero‘s team of experts will be in attendance to help answer any sports betting-related questions for fans and patrons while ensuring all enjoy their experience betting on NASCAR responsibly.
Gambling in the USA
Gaming Americas Weekly Roundup – April 29-May 5
Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
Latest News
This month The Navajo Nation Gaming Enterprise honoured 186 of its total 1200 team members for reaching significant employment milestones including 15, 10 and 5 years of service for the enterprise. The event at Twin Arrows Navajo Casino Resort in Flagstaff, Ariz. showcased the impact and journey of each hard-working team member, with a special highlight for 29 employees who have served for 15 years.
Bruce Smith Enterprise and The Cordish Companies have been selected by the City of Petersburg, Virginia to codevelop a $1.4 billion Live! Gaming & Entertainment District, anchored by Live! Casino & Hotel Virginia. The Petersburg City Council unanimously approved Bruce Smith Enterprise and The Cordish Companies as the City’s preferred development partner on the transformative mixed-use project. The proposed project will generate billions of dollars in economic benefits and spinoff development, create thousands of new jobs and benefits to the local community and become a major new tourist destination for the City and the Central Virginia region.
CT Interactive’s LATAM team, led by Diego Verano Ponce and Ana Ruth Farías, attended SIGMA Brazil from April 23 to 25, 2024. The company’s decision to participate in the event underscores its commitment to expanding its presence and strengthening relationships within the region. The presence of Diego Verano and Ana Ruth Farías at SIGMA Brazil provided an excellent opportunity for CT Interactive to engage with industry stakeholders, discuss emerging trends and explore potential partnerships in the LATAM market.
The Colorado Division of Gambling has launched a new illegal gambling awareness campaign. The “Play Legit. Gamble Only Where Legal.” campaign aims to educate the public about the risks associated with illegal gambling and the importance of supporting regulated gaming venues. The campaign emphasises legal gambling options, including casinos in Black Hawk, Central City and Cripple Creek, as well as online sports betting and off-track betting.
Lottery.com Inc. announced the restart of its sweepstakes operations in conjunction with the WinTogether Trust, a registered 501(c)3 charitable organisation. The proceeds from the sweepstakes will benefit Street Child United. The sweepstakes had a soft launch on April 3, 2024, and is available at http://donateto.win, the successor to Lottery.com’s WinTogether.org platform.
Partnerships
Hard Rock International, Seminole Gaming and Royal Caribbean Group brands, Royal Caribbean International and Celebrity Cruises, unveiled a global partnership that will benefit both vacationers and team members of the brands. Travellers around the world can take advantage of accommodations, meals, discounts and more at Hard Rock and Seminole casinos, hotels and cafes, and on Royal Caribbean International and Celebrity Cruises vacations based on the milestone announcement made by two of South Florida’s largest private employers.
SCCG Management has signed a contract with the British Columbia Lottery Corporation (BCLC), the B.C. Crown corporation which conducts and manages commercial gambling in the province, including lotteries, casinos and online gaming. This partnership aims to undertake a comprehensive assessment and strategic enhancement of BCLC’s diverse operations. The work between SCCG and BCLC will involve a thorough review of technological infrastructures, strategic market positioning and the integration of various gaming modalities.
The post Gaming Americas Weekly Roundup – April 29-May 5 appeared first on European Gaming Industry News.
Angela Bernhard Thomas
CAPCOM’S STREET FIGHTERTM 6 GOING TO COLLEGE THIS FALL
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