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ASPIRE GLOBAL’S BTOBET SIGNS PLATFORM AND SPORTSBOOK DEAL WITH WILLIAM HILL IN COLOMBIA

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Aspire Global’s BtoBet has further expanded its position in Latin America through a partnership with William Hill in Colombia. BtoBet will provide the platform (PAM) and sportsbook to William Hill, one of the world’s leading sports betting and gaming operators.

The agreement is a long-term deal and further strengthens Aspire Global’s leading position in Latin America and specifically in Colombia. Aspire Global’s BtoBet will provide its platform and cutting-edge sportsbook solution.

BtoBet was acquired by Aspire Global in September and has established itself as the leading sportsbook provider in the country after the regulation of the Colombian market in 2016. By bolstering its presence in Colombia, Aspire Global and BtoBet have demonstrated its commitment to extending their footprint across global regulated markets.

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Ulrik Bengtsson, CEO of William Hill, said: “We are thrilled by this partnership and the opportunity to provide players in Colombia with a superior gaming experience. We always look for the best localised solutions and BtoBet are well placed in the Colombian betting market.”

Tsachi Maimon, CEO of Aspire Global, said: “This agreement demonstrates the strength of our offering and services and paves the way for us to further expand into regulated markets across the world. The deal is proof of our ability to attract tier 1 operators and that we are in the position to compete for any deal, anywhere. Aspire Global is a true powerhouse for iGaming operators and the deal is another step in our aim to become the world’s leading iGaming supplier.”

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BiS SiGMA Americas 2025

DATA.BET Makes Successful Stand Debut at BiS SiGMA Americas 2025

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Premium esports betting solution supplier expands presence in the growing Brazilian market

DATA.BET has successfully concluded its first-ever stand appearance at BiS SiGMA Americas 2025, one of the largest iGaming events in the region, held on April 8-10 in São Paulo, Brazil. The event took place in Transamerica Expo and brought together over 17,500 participants.

The company made a strong impression with its dedicated expo booth, where representatives engaged with local operators and business partners to discuss development opportunities in the growing LatAm market. DATA.BET showcased its comprehensive suite of solutions, including an updated Single Page Application (SPA), along with tools that are also adapted for local betting projects, including Scoreboards, Pitch Tracker, and Streaming – all designed to enhance user engagement with the platform and optimize their betting experience, particularly for mobile devices.

Alongside a bar serving exclusive cocktails that capture the spirit and vibe of Brazil, DATA.BET fleshed out its interactive stand with cosplayers dressed as Jinx and Ahri – popular characters from League of Legends, one of the top games among LatAm fans. This creative approach helped visitors immerse themselves in the iGaming atmosphere while exploring the company’s extensive portfolio of esports disciplines, events, and betting markets.

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Natalie Loshatynska, Head of PR & Marketing at DATA.BET, commented: “Our stand debut at BiS SiGMA Americas allowed us to connect with Brazilian operators at this major event, learn about their specific needs, and introduce our iGaming solution. We saw great interest in esports from visitors. Latin America is a key market with huge growth potential for our niche. We’re excited to bring our products to this dynamic region, and the positive reaction confirms our decision to take part in BiS SiGMA Americas was right.”

The post DATA.BET Makes Successful Stand Debut at BiS SiGMA Americas 2025 appeared first on Gaming and Gambling Industry in the Americas.

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Altenar

Altenar gains ground in Brazil with virtual sports certification

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Leading sportsbook technology provider ready to deliver premium virtual sports offering to local operators

Altenar has achieved a significant milestone in its LatAm expansion by securing a new certification to offer sportsbook and RGS, including virtual sports in Brazil.

This development underscores Altenar’s commitment to providing cutting-edge and engaging sportsbook solutions in regulated markets, and follows a string of landmark deals with industry leaders, such as Inspired, Kiron, Leap and Sportradar.

To achieve the certification, Altenar underwent a thorough evaluation process, demonstrating the provider’s dedication to compliance and its ability to meet the stringent requirements of the Brazilian market.

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The integration of virtual sports from renowned providers will further enhance Altenar’s comprehensive platform, offering a dynamic and exciting vertical for Brazilian players that can be enjoyed 24/7.

Dinos Doxiadis, Director of Product – Sportsbook and Data at Altenar, said: “We are thrilled to achieve certification for virtual sports in Brazil. This marks another significant step in our growth across Latin America and reinforces our commitment to the burgeoning region.

“By joining forces with some of the industry’s most renowned providers, we are confident in our ability to deliver an unparalleled virtual sports experience to operators and players in Brazil. This offering will complement our existing sportsbook solutions and provide further opportunities for engagement and growth in this key market.”

The post Altenar gains ground in Brazil with virtual sports certification appeared first on Gaming and Gambling Industry in the Americas.

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Andreas Krannich

CBF Extends Exclusive Integrity Partnership with Sportradar

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The Brazilian Football Confederation (CBF) and Sportradar Integrity & Regulatory Services, a unit of Sportradar AG announced the extension of their long-standing partnership, set to begin with the 2025 season. The new agreement aims to enhance efforts to combat match-fixing in Brazilian football and safeguard the integrity of the sport.

Sportradar, through its industry-leading Universal Fraud Detection System (UFDS), will deliver integrity monitoring for more than 8200 men’s and women’s matches organized annually by the CBF. Through this renewed partnership, the UFDS will now cover all Brazilian national championships.

The renewal of the partnership comes at an important time in the fight against match-fixing. According to the Integrity in Action 2024 Global Analysis & Trends published by Sportradar in early 2025, the number of matches suspected of being manipulated worldwide fell by 17% in 2024. Notably, in 2024, Brazil experienced a significant decline in the number of suspicious soccer matches, with 53 fewer cases detected – a decrease of 48% – compared to the previous year.

Ednaldo Rodrigues, President of the CBF, said: “Strengthening the integrity of Brazilian football is a priority for this administration, and the renewal of this partnership further reinforces our commitment to this mission. The work of the CBF’s Integrity Unit, in collaboration with Sportradar, will complement monitoring by FIFA and result in more than 10,000 Brazilian football matches being covered this season. It’s an impressive and symbolic milestone that makes us very proud. This is a partnership that has been bearing fruit and has been crucial in the fight against match-fixing, ensuring a fairer and safer environment for the sport.”

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Andreas Krannich, Executive Vice President of Integrity & Regulatory Services at Sportradar, said: “We have built a strong collaboration with CBF to reinforce the integrity of Brazilian football. With this new agreement, Sportradar is providing the most comprehensive coverage Brazilian football has ever had. We are very pleased to continue this partnership with one of the world’s most-renowned football organizations.”

The continuing partnership with CBF, which began in 2018, underscores Sportradar’s commitment to protecting global football from potential integrity threats. This effort joins existing agreements established with leading football organizations including CONMEBOL, FIFA, UEFA, the Asian Football Confederation (AFC), and the Colombian Football Federation (FCF), as well as more than 270 other sports organizations and government authorities.

The post CBF Extends Exclusive Integrity Partnership with Sportradar appeared first on Gaming and Gambling Industry in the Americas.

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