eSports
Celebrities From the Billion Dollar Esports Industry Celebrated at the Esports Awards
The Esports Awards, the Oscars of esports, is excited to announce the full list of winners from this year’s ceremony which were unveiled during an industry-first virtual celebration that saw millions of viewers tune in. Hosted by Eefje “Sjokz” Depoortere and presented by the likes of WWE Superstar Xavier Woods, renowned DJ Steve Aoki, and Tottenham footballer and EXCEL ESPORTS brand ambassador Dele Alli, over thirty awards were given out, more than ever before, showcasing the Esports Awards’ commitment to recognising every corner of the industry.
Esports is a billion-dollar industry that houses millions of fans and has seen big brands and big faces like TikTok, Louis Vuitton, Lexus, David Beckham, Drake, and Spotify enter the space. The Esports Awards is the only global annual ceremony that celebrates and honors figures from all areas of the industry. 2020 marks a landmark year for the Esports Awards as it celebrates its fifth year of celebrating and recognising excellence in esports. This year is its most ambitious event to date, with big-name partners in Lexus and Verizon, as well as a groundbreaking virtual online ceremony in partnership with LiveCGI. The CGI studio is a truly immersive and true-to-life showcase which has been handcrafted by LiveCGI’s unique expertise and top grade technology.
Among the big winners for the night were Riot Games who took home Esports Publisher of the Year In Association with LiveCGI and Esports Game of the Year in association with The Koyo Store for League of Legends. The awards didn’t stop there with Esports Content Team of the Year going to the League of Legends European Championship and the LOL Season Opening being named Esports Creative Piece of the Year.
Team Secret took home an impressive three awards including Esports PC Player of the Year for Michał “Nisha” Jankowski, Esports Coach of the Year for Lee “Heen” Seung Gon, and the coveted Esports Team of the Year for its Dota 2 roster.
In the player categories, Anthony “Shotzzy” Cuevas-Castro took home Esports Console Rookie of the Year in Partnership with SCUF and Esports Console Player of the Year in Partnership with SCUF after a breakthrough year which saw him take home multiple trophies including the biggest competition in the calendar, Call of Duty Championship. Elsewhere, Ryu “Keria” Min-seok picked up Esports PC Rookie of the Year In Association with Matrix Keyboards on the back of a stand out performance at the League of Legends World Championship and Made Bagas “Zuxxy” Pramudita took home Esports Mobile Player of the Year.
The full list of Esports Awards winners are:
- Esports Mobile Game of the Year presented by Verizon – Freefire
- Esports Publisher of the Year In Association with LiveCGI from Esports Supply – Riot Games
- Esports Game of the Year in association with The Koyo Store – League of Legends
- Esports Supporting Agency of the Year in association with Grind Gaming – CSA
- Esports Coverage Website of the Year in association with Sizzle Creative – Esports Observer
- Esports Play of the Year in association with Respawn – İsmailcan “XANTARES” Dörtkardeş (BIG)
- Esports Creative/Creative Team of the Year in Association with eBeatz – Paper Crowns
- Esports Journalist of the Year – Emily Rand
- Esports Content Team of the Year – League of Legends European Championship
- Esports Content Creator of the Year In Association with Esports Stadium Arlington – UpUpDownDown
- Esports Caster of the Year (Play by Play) – Clayton “CaptainFlowers” Raines
- Esports Caster of the Year (Colour) – Michael “KiXSTAr” Stockley
- Esports Host of the Year – Eefje “Sjokz” Deporteere
- Esports PC Rookie of the Year In Association with Matrix Keyboards – Ryu “Keria” Min-seok (T1)
- Esports Console Rookie of the Year in Partnership with SCUF – Anthony “Shotzzy” Cuevas-Castro (Dallas Empire)
- Esports Mobile Player of the Year – Made Bagas “Zuxxy” Pramudita (Bigetron RA)
- Esports Console Player of the Year in Partnership with SCUF – Anthony “Shotzzy” Cuevas-Castro (Dallas Empire)
- Esports PC Player of the Year – Michał “Nisha” Jankowski (Team Secret)
- Esports Team of the Year – Team Secret (Dota 2)
- Esports Personality of the Year presented by Lexus – Carlos “ocelote” Rodríguez Santiago
- Streamer of the Year Presented by Lexus – Ibai
- Esports Organisation of the Year – G2 Esports
- Esports Cosplay of the Year – Glory Lamothe
- Esports Creative Piece of the Year in association with eBeatz – LOL season opening
Last night the Esports Awards hosted the inaugural Esports Awards Prelude which saw a total of ten awards handed out. The winners included the likes of Logitech, Chad “SPUNJ” Burchill, and Eavesdrop Podcast. It also played host to the Lifetime Achievement in Esports Class of 2020 which honours individuals who have had a long-lasting impact and dedicated their professional life to improving the industry.
- Esports Collegiate Award – Tyrelle Appleton
- Esports Hardware Provider of the Year – Elgato
- Esports Commercial Partner of the Year – Logitech
- Lifetime Achievement in Esports – Class of 2020
- Johnathan “Fatality” Wendel
- Daigo Umehara
- Richard Lewis
- Craig “Torbull” Levine
- Michael Sepso
- Lim ‘Boxer’ Yo-Hwan
- Esports Photographer of the Year – Rich Loch
- Esports Videographer of the Year – Logan Dodson
- Esports Coach of the Year – Lee “Heen” Seung Gon (Team Secret)
- Esports Analyst of the Year – Chad “SPUNJ” Burchill
- Esports Content Series of the Year – Eavesdrop Podcast
- Panel’s Choice Award in association with Touch of Ginger – Michal Slowinski
- Panel’s Choice Award in association with Touch of Ginger – Steve Dudenhoeffer
“It has been a milestone year, not just for the Esports Awards, but for the esports industry. We have been faced with many challenges and hurdles as well as opportunities to showcase how resilient and talent led our industry is. As we conclude our fifth year with more votes, more viewership, and more mainstream partners than ever before I am pleased that we were able to put together an ambitious virtual event to celebrate those who have really made a difference and continued to push our industry forward.” said Michael Ashford, Managing Director, Esports Awards
- CSMG will create and operate College Street FighterTM Tour in North America for the 2024-25 academic year
- College conference Street Fighter 6 champions will punch their ticket to the national Collegiate Esports Commissioner’s Cup (CECC) & May Madness in 2025
Esports betting is still grappling with a perception problem amongst operators. Despite the leaps and bounds in product development made by suppliers – particularly in the last two years – esports hasn’t shaken off the image built in the late 2010s.
Our good friend, Oliver Niner, Head of Sales at PandaScore, has been kind to share the below article with us.
There’s scepticism around esports betting’s value, how well it can actually perform and what’s needed to make it appeal to bettors. A big part of that comes down to perception, which shapes the research and development (R&D) choices made by each operator.
Self-fulfilling prophecy?
Operators who have put the research and development (R&D) resources into esports are seeing excellent growth, while others are still treating it like part of a long tail. The lack of a uniform approach to esports often translates into hesitancy to be bullish and invest in esports.
Whereas in the United States, post-PASPA sports betting has exploded and operators are seeking to capture as much territory and market share as possible because in most cases, you switch the lights on and the money comes in. It’s, of course, good business sense to take opportunities like this – you can apply the same templates used elsewhere on an incredibly lucrative market.
This kind of approach has been attempted for esports and hasn’t found the same success. Granted, the legislation for betting on esports has been somewhat slower than that of sports betting and iGaming.
However, bullish operators have acknowledged the fact that esports hasn’t found the same success in regulated states and asked what can be done differently, while for others, esports has been thrown into the too-hard basket or relegated to the bargain bucket.
For the latter, the fate of the esports vertical becomes a self-fulfilling prophecy – especially if an operator already using a budget esports product that throttles its very growth.
It takes two to tango
When esports is discussed in broader betting circles, you’ll often hear different versions of the same talking point: the problem with esports is no one is doing it well, it doesn’t innovate.
This argument is a case of the pot calling the kettle black. Esports is a driver of innovation, and it is sportsbook R&D that is holding it back.
Multiple suppliers on the market are investing significant resources into R&D, and bullish operators are leveraging these product innovations to acquire new customers and create engagements made for the internet age.
There are understandable reasons why sports betting doesn’t innovate. It’s largely because operators focus on acquisition, entering new territories and spending money on data rights. But the actual R&D on sportsbook products is left lacking, with ever-increasing cost-per-acquisition (CPA) numbers a clear symptom of this.
It means that if an operator does decide to use or acquire an esports specialist supplier but does little to cater its product and attempts to just lay the sports betting template over the top, of course performance will be throttled.
It’s like putting a Ferrari engine in a Prius – no offence to Toyota or Prius owners.
The same problem exists on the platform supplier front. Platforms are understandably focused on compliance and getting customers live, not necessarily improving models or their products.
Even the idea that if you just acquire an innovative company the problem is solved or you have found the solution, doesn’t hold water. In many cases, the company is acquired and plenty of noise is made about it, but there’s little organisational investment in R&D afterwards.
It’s not just in esports
These problems extend to customer acquisition and marketing for most emerging markets, not just esports. There’s a rush to use the same old playbook in newer sectors because it’s easy.
The fantasy vs. house sector in the US is already experiencing an acquisition arms race. As analyst Dustin Gouker points out, deposit match bonuses for new users on fantasy vs house products have jumped from $100 to as high as $500 in some places.
This is the same race that played out in sports betting and despite the costs, there’s little effort from most operators to try something different. There’s less work when you just put the same acquisition template on an emerging sector and call it a day. This seems to be an accepted practice in the industry, for better or for worse.
Esports betting success requires ongoing dialogue
Rather than attempting to wedge esports into hegemonic sportsbook approaches, sportsbooks need to take a completely unique approach.
The fact is the betting sector has barely scratched the surface – communities of esports fans are still dormant. Canadian operator Rivalry has built a successful, esports-first business by embracing the ever-changing internet culture that esports inhabits. French esports organisation Karmine Corp recently sold out a 30,000-person stadium for an event with no prize money up for grabs.
Innovative products developed on the supplier side like microbetting and betbuilders are only half of the equation.
Maximising esports revenues requires institutional investment, ongoing R&D and collaboration between suppliers and operators to create products and experiences. This includes having staff on the operator side that can drive and push the product further, and crucially, rethinking current sportsbook strategies and practices.
Building experiences for betting’s greatest emerging market – one that caters to your future core audience – takes investment, innovation and a willingness to experiment. If the industry wants to make the most of the Millennial and Gen Z audience that will become its primary customers, investment into R&D and close collaboration between suppliers and operators is needed. Many hands makes light work.
TalkEsport, India’s leading esports media platform, announced today the successful closure of its pre-series A funding round, securing a significant investment of $1 million from Saswat Ventures. The substantial investment underscores TalkEsport’s robust growth trajectory and reaffirms its position as a pioneering force in the esports industry.
Founded in 2011, TalkEsport was set up with a vision to bring timely news and updates to gaming communities worldwide. As India’s oldest esports media platform, the company now caters to millions of gamers worldwide through its website and social media channels. TalkEsport plans to utilize the investment to scale up its core website while launching a highly interactive application for its audience and setting up a state-of-the-art production studio in Mumbai. Through it, the company will be launching exclusive content IPs focused on gaming and esports.
“We are delighted to welcome Saswat Ventures as our strategic partner,” exclaimed Deepak Ojha, Founder and CEO of TalkEsport. “Their belief in our vision and commitment to the esports ecosystem align seamlessly with our mission to redefine gaming experiences globally. With this investment, we will be scaling up our newsroom to cater to gaming communities worldwide while launching new content IPs targeted towards Indian and international audiences.”
Saswat Ventures, a family fund set up by Mr. BL Sharma, Principal, shares a vision of catapulting TalkEsport into a global phenomenon. Mr. Sharma has businesses across the country and expressed his confidence in TalkEsport’s potential to revolutionize esports media and connect with a vast audience of passionate gamers worldwide, “We believe in TalkEsport’s potential to become a global platform for esports enthusiasts worldwide.”
Trilochan Sharma, a seasoned expert in compliance matters, joins TalkEsport’s board as the Director of Compliance. His wealth of experience will ensure adherence to regulatory standards and bolster the company’s governance framework.
In addition to this pivotal investment, TalkEsport is proud to announce key developments that highlight its commitment to innovation and growth:
Production Studio in Mumbai
TalkEsport is excited to unveil its state-of-the-art production studio in Mumbai. This cutting-edge facility will serve as the epicenter for creating high-quality esports content, launching content IPs, live broadcasts, interviews, and immersive gaming experiences.
Pranav Nalawade, the Editor-in-chief of TalkEsport, said, “Our new era of esports coverage will begin not only with TalkEsport’s revolutionary approach in publishing news and covering esports events but also high-quality esports content courtesy of our new production studio. As one of the oldest esports media platforms, we have built an audience that relies on us for our history of trustworthy and reliable news. Now, we want to double up on this audience, reforming the way content around esports is consumed in India and abroad through podcasts, media, short-form content, and analytical stories – both in the form of video and text.”
Upcoming Mobile App Launch
Furthermore, TalkEsport is gearing up for the launch of its mobile application soon. This innovative app promises to redefine how gamers access news, engage with esports communities, and participate in live tournaments, all from the convenience of their mobile devices.
“Proceeds of the $1 million will be utilized in creating a robust team of gaming enthusiasts and expanding our global reach,” added Deepak. “This investment not only propels TalkEsport’s growth initiatives but also fuels our mission to provide unparalleled experiences for esports enthusiasts worldwide.”
Through its application, esports viewers will be able to get live coverage of esports tournaments, scores, and interviews. Additionally, they will be able to participate in community tournaments, thus providing an end-to-end immersive experience from the convenience of their mobile devices.
The media company continues to lead the charge in transforming the esports landscape, fostering community engagement, and pushing the boundaries of gaming innovation. The company’s dedication to excellence, coupled with strategic partnerships and visionary leadership, sets the stage for an exciting chapter in esports media.
The post Esports media platform TalkEsport raises $1 million in pre-series A funding round appeared first on European Gaming Industry News.
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