eSports
Lavazza with Fnatic to debut into the esports industry with the “Icons of Italy” Campaign
Lavazza enters the world of esports with purpose-driven, interactive in-game experience that celebrates coffee and the Italian spirit.
Lavazza and Fnatic, the leading global esports organisation, today announced a partnership to launch the “Icons of Italy” Campaign that brings a custom, co-branded map to the Fortnite game. This first-of-its-kind collaboration marks Lavazza’s innovative entrance into the esports industry in an engaging, unique and disruptive way.
The campaign features professional Fortnite player and streamer, POW3R, telling the lifestyle journey of Lavazza and Fnatic through an interactive in-game experience. Players engage through a custom map called “Icons of Italy” that begins at POW3R’s mansion and where they’ll compete to complete the course as fast as possible.
The timed map is presented to the player as a true experiential journey through Italian culture, symbolically represented by coffee-themed customisation and references to the Lavazza A Modo Mio brand. What makes it truly representative are the Lavazza headquarters in Turin, the Nuvola signed by architect Cino Zucchi, and symbols of Italian cultural heritage such as the Colosseum. The map will have two additional levels added over time. Players will then submit their best runs by posting videos using the hashtag #IconsofItaly and tagging Lavazza, POW3R and Fnatic on Instagram or Twitter.
“We are delighted to announce this collaboration with Fnatic because it represents an important debut for Lavazza in a sector that is experiencing considerable growth, and we could not have hoped for a better partner”, said Carlo Colpo, Group Marketing Communication Director and Brand Home Director. “Esports and gaming is an interesting, challenging world, perfectly in line with the brand’s desire to relate to young people through tools and languages that are more appropriate to them”.
“Fnatic and Lavazza share the same values including a strong sense of heritage, a passion for work ethic and an unrelenting drive to be the best,” said Craig Santicchia, Partner Development Director, Fnatic. “This partnership is a taste of what’s to come from our two brands as we continue pushing boundaries and activating inside the most relevant platforms for Gen Z. Helping Lavazza enter the industry in a fun, disruptive way via these digital experiences shows that the only limitation is our imagination.”
The first prize winner with the fastest time will win a digital meet and greet with POW3R held via Zoom, along with a bunch of co-branded products. The second and third prize winners will receive the co-branded products and Fnatic Gear.
Looking ahead, this partnership will culminate in a two-part documentary that chronicles POW3R’s rise to professional esports stardom, merging the cinematic world with gaming. The documentary will uncover how he, with the support of Fnatic and Lavazza, transformed the Italian market to make gaming a part of mainstream culture. The documentary will be available on December 16 on Fnatic’s Youtube channel.
POW3R will officially kick off the “Icons of Italy” campaign tomorrow, November 11th, live streaming his first run on the custom co-branded Fortnite map via Twitch.
Skyesports announced today that iQOO has joined the Skyesports Championship 2025, India’s longest-running homegrown esports IP, as the title sponsor for the BGMI Grand Finals.
Scheduled to take place from May 15th to 18th, 2025, the Grand Finals will feature the top 16 teams from across India, narrowed down through open qualifiers that attracted thousands of aspiring players from all parts of the country, competing for the ultimate title and a share of the INR 17.5 lakhs prize pool.
With India’s best teams in action, the Grand Finals serve as the perfect platform to highlight the iQOO Neo 10, the fastest smartphone in the segment, powered by the Snapdragon 8s Gen 4 processor. The device enables esports-level gaming with 144 FPS, making it well-suited for high-performance mobile competition.
iQOO Neo 10 joins industry leading brands including ‘powered by’ partner AMD along with associate partners, Western Digital, Red Bull, and GIGABYTE.
Adding to the excitement, the iQOO Neo 10 Skyesports Championship Grand Finals will introduce a unique and never-seen-before format in BGMI esports: the Sky Champ Rule. Under this format, teams must reach a points threshold and then secure a winner-winner chicken dinner (WWCD) to be crowned champions of the tournament.
This innovative structure brings an added layer of strategy and unpredictability to the final stage. The tournament has already surpassed 25 million views and hit a peak concurrent viewership of over 100,000, showcasing the growing anticipation for the Grand Finals.
Commenting on the partnership, Shiva Nandy, Founder and CEO, Skyesports, said: “The Skyesports Championship has grown into one of the largest and most recognizable esports IPs in India, consistently bringing together top talent from across the country. It’s this scale, reach, and grassroots foundation that makes the IP a compelling platform for leading brands like iQOO to engage with the gaming community. We’re excited to have them on board as the title sponsor for the Grand Finals and look forward to delivering an unforgettable last stage through our unique Sky Champ format.”
The 16 qualified teams for the iQOO Neo 10 Skyesports Championship Grand Finals are:
- Vasista Esports
- True Rippers
- Learn From Past
- Cincinnati Kids
- Money Makerz
- Rising Inferno Esports
- Wyld Fans
- Autobotz Esports
- Gods Reign
- Alibaba Raiders
- 4Merical Esports
- Team iQOO Soul
- Team iQOO 8Bit
- Blitz Esports
- RivalryxNRI
- Team Versatile
The iQOO Neo 10 Skyesports Championship 2025 BGMI Grand Finals will be streamed exclusively on the Skyesports YouTube channel from May 15th to 18th, 2025. Fans tuning in will also stand a chance to win exciting prizes, with further details to be revealed during the livestream.
The post iQOO Neo 10 Named Title Sponsor of the Skyesports Championship 2025 BGMI Grand Finals appeared first on European Gaming Industry News.
eSports
Esports World Cup Foundation Welcomes OBSBOT as Official Camera and Webcam Partner for Esports World Cup 2025
The Esports World Cup Foundation (EWCF) today announced OBSBOT, as an official camera and webcam partner for the Esports World Cup (EWC) 2025, set to return to Riyadh, Saudi Arabia, this summer. The two-year partnership will integrate OBSBOT’s next-generation AI camera technologies into the EWC’s production capabilities, providing enhanced video quality and immersive experiences for millions of fans around the world. The partnership supports the EWC’s broader strategy to connect Chinese esports with its global ecosystem, strengthening ties with one of the world’s most dynamic gaming markets and bringing the best of China’s innovation to the global esports stage.
The 2025 Esports World Cup will spotlight every player’s journey, showcasing their skill, competitive excellence and relentless pursuit of victory. OBSBOT will support this vision by outfitting player areas, streaming stations, and venue activations with its latest devices, the Tail 2 smart-tracking camera and the Tiny 2 webcam, both designed with esports creators in mind.
“The Esports World Cup is built on innovation, and technology plays a crucial role in creating unforgettable moments for players, Clubs and fans,” said Mohammed Al Nimer, Senior Sales Director, Esports World Cup Foundation. “Our partnership with OBSBOT is at the heart of this vision. Its cutting-edge camera technology demonstrates the power of AI in esports today, capturing the intensity and emotion that defines competition at this level and bringing fans into the moment. We are thrilled to have OBSBOT as our Official Camera and Webcam Partner as we continue raising the bar for esports experiences worldwide.”
OBSBOT offers standout solutions like the Tail 2 and Tiny 2. Tail 2, a 4K PTZR live production camera powered by AI Tracking 2.0, delivers smooth, cinematic shots with minimal manual input and integrates seamlessly with professional broadcasting environments through NDI and other pro-grade outputs. The Tiny 2, the flagship webcam in OBSBOT’s lineup, provides exceptional image quality and unparalleled tracking performance in a compact desktop form. Whether on stage or at the desk, OBSBOT’s technology ensures streamers can stay focused on the game while the camera keeps up.
“We believe that everyone’s story deserves to be seen and shared, and the Esports World Cup provides the perfect platform for us to showcase our vision,” said Liu Bo, CEO & Founder of OBSBOT. “Through our partnership with the Esports World Cup, we are bringing our cutting-edge AI-powered camera technology to millions of gamers and content creators, celebrating the excitement, drama, and triumphs of elite competition on the world’s biggest stage. This collaboration is about more than just capturing moments; it’s about empowering a new generation of storytellers to create, share, and inspire with professional-grade tools that are as dynamic as the esports community itself.”
Returning to Riyadh, Saudi Arabia, from July 7 to August 24, 2025, the Esports World Cup will unite global gaming communities for a celebration of esports culture. With 25 tournaments across 24 games, 2,000 elite players, and 200 Clubs from over 100 countries, the EWC will feature the largest prize pool in esports history, over $70 million. Fans can expect exclusive experiences, from high-stakes competition to live music, anime cafes, retro arcades, cosplay, and more, drawing millions of fans online and in person.
The post Esports World Cup Foundation Welcomes OBSBOT as Official Camera and Webcam Partner for Esports World Cup 2025 appeared first on European Gaming Industry News.
eSports
OMEN VALORANT Challengers South Asia 2025 Split 2 set to kick off on May 16 with a prize pool of INR 29 lakhs
The top 8 teams battle for a spot at the Split 2 LAN finals on May 31 and June 1
The stage is set for the OMEN VALORANT Challengers South Asia 2025 Split 2 (OMEN VCSA Split 2) as eight of the region’s finest VALORANT teams prepare to clash for glory and a prize pool of INR 29 lakhs. Organised by NODWIN Gaming, a leader in the global esports and gaming ecosystem, in collaboration with Riot Games, makers of the globally acclaimed title, VALORANT, Split 2 of the OMEN VCSA will feature three weeks of high-octane action.
Following a highly competitive Split 1 that amassed over 10 million views across platforms, the tournament enters a critical phase with heightened stakes. Of the eight remaining teams, only the top three will secure a place at the LAN Finals, where they will compete not only for the championship title and prize pool but also for essential Challenger Points that play a decisive role in their qualification journey toward VCT Ascension Pacific 2025.
From the Organizers
Akshat Rathee, Co-Founder & Managing Director, NODWIN Gaming: “The OMEN VALORANT Challengers South Asia is part of a growing ecosystem that’s being shaped by the passion of our players, the energy of the community, and the support of our partners. Split 1 has already shown just how strong that foundation is, with great viewership and fan engagement. As we move ahead, the focus is on creating more opportunities for players and putting South Asia firmly on the global VALORANT map. The potential here is massive—and we’re just getting started.”
Sukamal Pegu, Esports Lead, South Asia, Riot Games: “Split 1 of the OMEN VALORANT Challengers South Asia 2025 laid a strong foundation, elevating the competitive bar and uncovering standout talent from across the region. As we move into Split 2, we expect the intensity to rise even further. At Riot Games, our vision is to build a sustainable esports ecosystem in South Asia, one that empowers players, engages fans, and creates a clear pathway to bigger stages in the VCT (VALORANT Champions Tour) Circuits like the OMEN VALORANT Challengers South Asia are central to that vision, and Split 2 represents another key milestone in shaping the future of competitive VALORANT in the region.”
Prize Pool Distribution:
- Split 2 Winner: ₹12,15,000
- Runner-up: ₹6,48,000
- 3rd Place: ₹4,45,500
- 4th Place: ₹2,43,000
- 5th Place: ₹1,21,500
- 6th Place: ₹1,21,500
- 7th Place: ₹81,000
- 8th Place: ₹81,000
Opening Matches:
- May 16, 2025 | 3:00 PM: Velocity Gaming vs Asterisk
- May 16, 2025 | 6:00 PM: Reckoning Esports vs GE Academy
- May 17, 2025 | 3:00 PM: Revenant x Spark vs XO IND
- May 17, 2025 | 6:00 PM: DotExe Esports vs S8UL Esports (BO3)
An Invitation to the Community
NODWIN Gaming and Riot Games welcome fans, players, and esports enthusiasts from across the region to be a part of the OMEN VALORANT Challengers South Asia 2025. With three high-stakes splits offering a shot at VCT Ascension Pacific 2025, the tournament marks a major step forward for VALORANT esports in the region.
Together, NODWIN Gaming and Riot Games continue to strengthen the esports ecosystem in South Asia, amplifying player stories, uncovering new talent, and uniting fans in celebration of esports brilliance.
Check out the thrilling broadcast of the OMEN VCSA 2025 on the following links :-
Hindi and English broadcast on NODWIN Gaming’s Official YouTube Channel
Hindi Broadcast on NODWIN Gaming’s Official Facebook Page
___________________________________________________________________________
OMEN VALORANT Challengers South Asia 2025 Split 2 – Teams & Rosters
| Team Name | Players |
| Velocity Gaming | Russ |
| Lightningf | |
| SkRossi | |
| damaraa | |
| Madelyn | |
| SynX | |
| Coach – GodspeedxD | |
| Revenant XSpark | Antidote |
| Rawfiul | |
| DEATHMAKER | |
| Azys | |
| Georgyy | |
| venka | |
| Coach – Gobz | |
| Reckoning Esports | Paradox |
| Deadly10 | |
| Trickyy | |
| Bgg | |
| moner | |
| Garv | |
| Mojo | |
| Coach – Inthra | |
| GE Academy | kibojn |
| r1seN | |
| Envy2k | |
| LilBOii | |
| Yuvi | |
| SmokeA | |
| Coach – aRubyz | |
| S8UL | Hellff |
| k1ngkappa | |
| miz | |
| techno | |
| HYBR1DD | |
| Hoax | |
| Coach – HellrangeR | |
| DotExe Esports | RvK |
| Makaveli | |
| Trinity | |
| deecee | |
| Kohli | |
| TERMI | |
| Sanak | |
| Coach -AYAN | |
| Asterisk | Bullet |
| YasH | |
| haeart | |
| rinsat | |
| Enzyy | |
| Homeboy | |
| PRIME | |
| Coach -Sieh | |
| XO IND | ShivamVLR |
| DOXZ3RRR | |
| tryst | |
| ScaR | |
| Marcai | |
| RozsteR | |
| GauRanG | |
| Coach -darksoul |
—————————————————-
The post OMEN VALORANT Challengers South Asia 2025 Split 2 set to kick off on May 16 with a prize pool of INR 29 lakhs appeared first on European Gaming Industry News.
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