Latest News
BGC Members to Remove Gambling Ads During Lockdown
The UK’s Betting and Gaming Council (BGC) has agreed on the voluntary removal of all gaming product advertising as part of its response to the COVID-19 lockdown.
Existing TV and radio advertising slots will be replaced by safer gambling messages, donated to charities or removed from broadcast where contracts permit.
Last month, BGC introduced a 10 pledge action plan which set out the standards expected of its members during the COVID-19 pandemic.
This new measure comes despite a drop in online revenue of up to 30% and total member revenue down by up to 60%.
All operators will implement this change on or before May 7. The commitment will remain in force for 6 weeks and at a minimum until June 5.
BGC Chief Executive Michael Dugher said:
“From day one of this crisis we have sought to protect customers potentially at risk, including announcing stepping up safer gambling measures as part of our ten pledges for covid-19 in March. This latest move by the regulated industry further underlines our commitment to safer betting and gaming with many people cut off and feeling anxious.
“We have been working closely with our member companies since this crisis began to monitor the impact of betting and gaming. There hasn’t been an explosion in people betting online as some had predicted – in fact, the opposite is true with total revenue down by up to 60 per cent. Overall gambling levels have also fallen significantly as a result of betting shops and casinos closing and the suspension of live sport. And whilst advertising levels on sports and casino are also down, again contrary to some assertions, we recognise that removing product advertising will act as a further safeguard during covid-19.
“This major announcement by our members will result in the removal of half of all product advertising on TV and radio. I hope now that other major gambling operators like the National Lottery follow our lead.
“Throughout this crisis, as the new standards body, the BGC has worked very closely with the Government. Ministers and the regulator all deserve credit for their steadfast and consistent determination to have an evidence-led approach and to rightly call for higher standards. There will always been alarmist noises from anti-gambling prohibitionists who just want to grab headlines, but it is this serious, constructive and evidence-led approach by the BGC’s regulated members that has resulted in this further major change.
“We are determined to do everything we can to protect customers potentially at risk during this lockdown period and beyond – and we are determined to drive the high standards that the public expect from us. I hope others follow our lead.”
Latest News
Playzia Signs Major Deal with SOFTSWISS, Expanding Reach with Top Aggregator Platform
Playzia’s thrilling portfolio of games, including Billionaire Wolf and Billionaire Rhino, as well as upcoming highly anticipated Love Island series, set to go live on SOFTSWISS award-winning platform
Playzia, one of the fastest-growing game providers to the iGaming industry, is thrilled to announce a new partnership with SOFTSWISS, a recognised industry leader in iGaming software solutions development. This collaboration will see Playzia’s portfolio of innovative and thrilling games go live on SOFTSWISS award-winning aggregation platform, offering operators worldwide access to Playzia’s exciting content.
The partnership marks a significant milestone in Playzia’s continued expansion into global markets. Exciting titles from the dynamic studio developer, including Billionaire Wolf, Cosmos Cash, Sweet Candy Fortune, The Great Fishing Adventure, along with the newly released Volcanic Coins and Billionaire Rhino, are now available on the SOFTSWISS Game Aggregator. In addition to the steady rollout of 3 exciting titles per month, Playzia is committed to delivering unique branded content, including a recently announced series with ITV, inspired by the global phenomenon Love Island. This marks just the beginning of the Playzia’s ongoing growth and development in the iGaming industry.
Penning the agreement with SOFTSWISS and expanding its network of partners allows the fast-paced studio to further its mission of bringing its thrilling and innovative games to an even broader audience, ensuring players around the world who Love to Play can enjoy top-tier, one-of-a-kind gaming experiences.
“We are delighted to partner with SOFTSWISS and make our games accessible to operators through their renowned aggregation platform,” said Vlad Modorcea, CPO at Playzia. “This collaboration represents an exciting opportunity to reach new markets, and we’re confident that players will enjoy the high-quality content we bring to the table. Our games are designed to captivate, and we can’t wait to share them with SOFTSWISS global network.”
Nikita Keino, Head of Partnerships at SOFTSWISS Game Aggregator added: ‘We welcome Playzia as our new partner, and we are proud to expand our portfolio with new games. We have already surpassed the 27,000 games mark and are excited to offer the market the best and most diverse games from the wide range available.’
Beginning this year, Playzia is gearing up to unveil an exciting roadmap, with three new games launching each month. Looking ahead, partners and players can anticipate the introduction of trademarked mechanics, innovative new game types including crash, table, instant, and probability games, along with exciting jackpots and tournaments, all designed to elevate the gaming experience to new heights.
The post Playzia Signs Major Deal with SOFTSWISS, Expanding Reach with Top Aggregator Platform appeared first on European Gaming Industry News.
Latest News
Golden Boomerang Awards 2025: Affiliate Traffic Tournament With Prizes and Trip to San Siro
The top-30 teams from tournament leaderboard will be invited to the San Siro Stadium in Milan for unforgettable experience at final event with Awards Ceremony
Boomerang Partners has launched the second annual traffic tournament Golden Boomerang Awards 2025. This competition for affiliate teams from all over the world will run from February 3 to May 11. The conditions are simple:
- register, by coming up with a name for the team and adding data to the profile;
- generate quality traffic;
- perform additional tasks;
- get cool prizes for your results;
- take home the Grand Prix’s top prize!
All interested affiliate teams can register on the official Golden Boomerang Awards website, on the Telegram Bot, or through their manager.
After successful registration, participants must drive high-quality traffic to Boomerang brands – betting and casinos. Only FTDs (first deposits) will count towards scoring and monthly prizes. This year, teams will compete on two leaderboards: sports and casino traffic. The organizers also prepared nine additional nominations, giving even more chances to score big!
By participating in Golden Boomerang Awards 2025, teams can have an unparalleled experience. The tournament is divided into three monthly stages. The winners and participants who complete the monthly tasks will receive prizes ranging from the fulfillment of your dream to cash prizes. It will also be possible to get additional points and increase leaderboard positions by leaving reviews, following on social networks, etc. And, of course, special prizes are awarded for winning nominations. The top 30 teams will have an unforgettable time and a special program in Milan. The final will be held at one of the best stadiums in the world, the San Siro. This is possible because Boomerang is the Official Regional Betting Partner of AC Milan in Europe. The team has more than 500 million fans worldwide!
Julia Makarova, Head of Affiliates of Boomerang Partners, said, “The Golden Boomerang Awards is a unique project in our industry. It allows us to motivate our partners and improve communication with them. The tournament brings us closer to affiliates, adding value to our cooperation. This project combines a tournament with motivation in the form of cool prizes and the creation of a unique unmatched community – that’s what makes it special. The Golden Boomerang Awards confirms trust and long-term collaboration between Boomerang and our partners.”
Detailed Golden Boomerang Awards terms and conditions and registration are available on the tournament website: https://goldenboomerangawards.com
The post Golden Boomerang Awards 2025: Affiliate Traffic Tournament With Prizes and Trip to San Siro appeared first on European Gaming Industry News.
Latest News
Hard Rock Casino Bristol to Open New Poker Room
Hard Rock Hotel & Casino Bristol is going to open its new Poker Room on Friday, 7 February.
Featuring 14 action-packed tables, the Poker Room will offer a variety of exciting cash games and tournament play — including No Limit Hold ‘Em, Pot Limit Omaha and more.
From seasoned pros to casual players, the Poker Room is designed to provide an unparalleled gaming experience.
“We’re excited to bring a first-class Poker Room to Hard Rock Hotel & Casino Bristol. With a mix of cash games and tournament play, we’re offering something for every poker player, whether they’re local or traveling from afar. We look forward to welcoming guests from across the region and beyond to experience our state-of-the-art venue,” said Alan Thompson, Vice President of Gaming Operations.
In addition to thrilling gameplay, guests will have the opportunity to earn Unity points while playing poker, enhancing their rewards experience at Hard Rock Hotel & Casino Bristol. The Poker Room is non-smoking and conveniently located next to the casino’s new non-smoking gaming space, ensuring a comfortable and enjoyable atmosphere for all players.
The post Hard Rock Casino Bristol to Open New Poker Room appeared first on European Gaming Industry News.
-
Nasdaq:CHDN4 weeks ago
Churchill Downs Incorporated 2024 Fourth Quarter and Full Year Financial Results Conference Call Invitation
-
BF Games3 weeks ago
BF Games Makes Strategic Entry into Brazilian Market
-
Brazil3 weeks ago
Push Gaming makes market entry with several operators in Brazil
-
Asia4 weeks ago
BETER opens first Setka Cup arena in India
-
Africa2 weeks ago
MSSA CONFIRMS ITS ENTRY TO WEC25
-
Other OTC:RLNDF4 weeks ago
The RoyaLand Company Ltd. Outlines Vision for the Design & Development of TheRoyal.Land
-
Latest News4 weeks ago
Record number of entries for Pitch ICE reflects the spirit of enterprise which sits at the heart of gaming
-
BMM Testlabs2 weeks ago
BMM Testlabs Earns Accreditation in Maranhão, Brazil To Test Fixed Odds Betting Systems and Lottery Platforms