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G2 Esports Expands Partnership with Nicecactus to Continue Its Support of Aspiring Content Creators and Gamers

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G2 Esports (G2), the leading entertainment organization in esports, and nicecactus.gg, a competitive gaming platform dedicated to finding and raising the next generation of esports athletes, announced today the expansion of their partnership focused on providing fans and amateur esports players with vital resources to improve their performance and activations that bring fans even closer to their favorite players.

Continuing the momentum of a successful multi-year partnership, G2 and Nicecactus will collaborate, both online and offline, by continuing their joint activations at events while also developing new online activations for fans that will include games and special seasonal tournaments on the Nicecactus platform. G2’s popular ‘Play with the Pros,’ a regular Discord event where fans can compete with their favorite stars, will be enhanced by Nicecactus providing engagement with their fans and hosting the qualifying tournament on their platform.

G2 Esports and Nicecactus will also build on their shared values of promoting and backing aspiring content creators and esports competitors on their individual paths to success. As part of this vision,  G2 Esports pro players will strengthen Nicecactus’ knowledge base for amateur and semi-pro esports players by providing expert feedback and guidance on guides, professional training routines, and game-specific training modules.

G2 Esports and Nicecactus most recently came together to produce Making the Squad 2, a Teamfight Tactics (TFT) based talent show that brought together seven contestants from around the world to Berlin to compete in a variety of challenges for a shot at a $10,000 grand prize.

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“We are thrilled to pursue our partnership with such an elite organization as G2 Esports. G2’s continued trust in us further demonstrates how Nicecactus’ solutions are an invaluable asset to the esports ecosystem. Together, we are committed to empowering aspiring esports athletes with the tools they need to achieve their dream of becoming champions,” declared Mike M. Hessabi, Nicecactus Co-Founder & CEO. “Strengthening this partnership perfectly aligns with our growth momentum and will allow us to broaden the range of activation opportunities available to our users and business partners.”

“Nicecactus has been a valuable partner throughout two successful seasons of Making the Squad and a constant at our events,” commented Carlos ‘ocelote’ Rodriguez, CEO of G2 Esports. “G2 and Nicecactus have shared values of supporting aspiring content creators and esports competitors as they rise to the top. We love what Nicecactus stands for and we are happy to continue to promote the next wave of esports champions together.”

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Emmy-Winning Director R.J. Cutler’s Docuseries Esports World Cup: Level Up Premieres June 6 on Prime Video

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Prime Video, one of the leading entertainment destinations, will premiere the five-part documentary Esports World Cup: Level Up on June 6, with new episodes released weekly. Directed by Emmy-winning filmmaker R.J. Cutler (Billie Eilish: The World’s a Little Blurry, Elton John: Never Too Late and Martha), the series goes behind-the-scenes of the inaugural Esports World Cup (EWC) in 2024 — a defining moment in global esports, where over $60 million in prize money ignited a high-stakes, multinational battle to crown the world’s top esports Club.

The series is produced by This Machine (a part of Sony Pictures Television), with R.J. Cutler directing, John Dorsey serving as showrunner, and Jane Cha Cutler, Trevor Smith, Elise Pearlstein and Mark Blatty executive producing. Level Up will premiere exclusively on Prime Video in more than 240 countries and territories worldwide.

Esports World Cup: Level Up offers a rare look inside a global competition that’s redefining what it means to be a champion for a new generation of athletes and fans. R.J. Cutler and his team of expert storytellers embedded themselves within the eight-week tournament – watched by over 500 million fans globally – to uncover the personal sacrifices, rivalries and stakes driving the action.

Shot in verité style, the series combines intimate home visits from around the world and on-the-ground coverage from Riyadh, Saudi Arabia. It follows a wide cast of characters – from Club CEOs orchestrating million-dollar strategies to rising stars chasing life-changing wins – while capturing the pulse of elite esports competition.

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“What drew me to the Esports World Cup was the compelling human stories unfolding within this high-stakes arena. Level Up isn’t just about the incredible competition and prize money; it’s about the dedication, the passion, and the sheer will of these athletes and teams pushing the boundaries of what’s possible. Under high pressure, we discover the true character of the competitors who vie for $60 million, but who also expose their humanity in the process,” said Cutler.

At the heart of Level Up is the “EWC Club Championship,” an unprecedented, multi-title tournament format where Clubs compete across more than 20 games, earning points toward a single leaderboard. Every match, every point, reshapes the race for global dominance. With the highest prize pool in esports history on the line, the EWC is not just a tournament – it’s a proving ground for the next generation of sports icons.

“A win might make the headlines — but the real story is the people behind it. Level Up dives into the human side of esports: the pressure, the ambition, the sacrifices. It’s about what it really takes to compete at the highest level — and why it matters. R.J. is the best at bringing those stories to life, and this one captures the heart of what we’re building,” said Ralf Reichert, CEO of the Esports World Cup Foundation.

The post Emmy-Winning Director R.J. Cutler’s Docuseries Esports World Cup: Level Up Premieres June 6 on Prime Video appeared first on Gaming and Gambling Industry in the Americas.

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PandaScore launches game-changing Daily Fantasy eSports product

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Esports betting pioneer adds daily fantasy esports offering to its growing range of products, with its sights set on the US market

PandaScore, the award-winning provider of esports odds, data and betting products, has continued to push boundaries with the launch of Daily Fantasy eSports, a truly groundbreaking product for operators and players.

Daily Fantasy eSports has been developed for the US market but will have global appeal with players drawn in by the chance to create virtual teams of real-life players and earn points based on their actual game performances.

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Contests range from daily matchups to season-long leagues, with plenty of prizes up for grabs.

PandaScore’s Daily Fantasy eSports is backed by an expert-led esports trading team to deliver fast, accurate settlement data across unique, player-focused markets driven by the provider’s established and proven betting models.

An Interactive Player Widget serves up rich player stats and profiles, with PandaScore’s powerful BetBuilder enabling same-game parlays.

But that’s not all. PandaScore has more than 17,000 players in its esports player age and info database, the largest in the market.

It also offers dedicated helper codes and documentation to ensure smooth and seamless operator integration. It really is as easy as 1-2-3.

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1 – There is a kick-off call to align on goals, timelines and fantasy formats.

2 – The operator accesses PandaScore’s dedicated fantasy-focused API to accelerate the build

3 – The dedicated integration manager ensures effortless onboarding and a successful launch

By leveraging PandaScore’s odds and data, alongside its team of experts and specialists, online sportsbook and daily fantasy sports operators can launch faster, ensure accuracy and scale their Daily Fantasy eSports offering with confidence.

Oliver Niner, Head of B2B at PandaScore, said: “Daily Fantasy eSports is a pioneering product from PandaScore that will really hit the mark with operators across North America, as well as other global markets.

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“It allows operators to engage esports fans and bettors with a compelling product and proposition, but without the degree of risk that comes with standard betting as the payouts are controlled.

“Daily Fantasy eSports is already live with Dabble and is performing incredibly well, so we look forward to going live with more operators in the coming months.

“This really is a game-changing product, and we can’t wait to see it become available at some of the biggest betting brands in North America and beyond.”

The launch of Daily Fantasy eSports complements PandaScore’s growing esports betting offering, which includes odds and data for a huge number of disciplines, plus betting products like its BetBuilder, MicroMarkets and StoryBuilder.

The post PandaScore launches game-changing Daily Fantasy eSports product appeared first on European Gaming Industry News.

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Artyom Odintsov

Esports Charts Wins “Esports Innovation Award” at the EsportsNext Industry Awards

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Esports Charts, a Ukraine-born analytics company that aggregates real-time viewership insights about esports, has won the Esports Innovation Award at the EsportsNext Industry Awards, hosted by the Esports Trade Association (ESTA) in Dallas, US.

The Esports Innovation Award recognizes an organization or individual that has introduced groundbreaking technology, services, or strategies significantly advancing the esports industry.

Esports Charts was honored for its scalable analytics platform, which provides comprehensive tournament and viewership statistics across more than 25 livestreaming services — helping stakeholders from publishers and teams to fans make smarter, data-driven decisions.

“Winning the Innovation Award from ESTA is an important milestone for us as a leading esports analytics service in the world. Also, we’re especially proud to represent Ukraine-born innovation on an international stage.

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“From day one, our mission has been to bring clarity and transparency to the world of esports data. And this recognition from the industry is both an honor and a motivation to keep raising the bar.

“Thank you to our incredible team and partners, who believed in us from the start. This award is a shared success — and we’re just getting started,” Artyom Odintsov, co-founder and CEO of Esports Charts.

The post Esports Charts Wins “Esports Innovation Award” at the EsportsNext Industry Awards appeared first on Gaming and Gambling Industry in the Americas.

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