Press Releases
Metric Gaming provides Sportsbook to Campeón Gaming Partners
Metric Gaming confirms sportsbook launch for SvenPlay.com, Campeón Gaming Partners’ Scandinavian focussed Pay N Play® casino and sports betting brand.
Having recently secured the Best Affiliate Program: Casino award at the 2020 iGB Affiliate Awards, Campeón Gaming Partners has added Metric’s challenger sportsbook to the SvenPlay brand, an extension of the successful SvenBet brand.
Through an existing partnership with Together Gaming, SvenPlay’s customers already benefit from some of the best casino game and content providers available, with the convenience of Trustly’s instant, hassle-free deposits and withdrawals.
Speaking about the successful launch, Metric Gaming’s CEO Martin de Knijff said:
“We are excited to partner with a forward-thinking and fast-growing group like Campeón Gaming Partners who are quickly developing a reputation for excellence across the industry.
Contributing to an ambitious multi-brand, multi-jurisdictional strategy like Campeón’s is precisely what we’ve built Metric’s technology to achieve.
We are grateful for the trust shown in us to help bring this strategy to fruition and are eager to contribute to the impressive momentum Campeón Gaming has already achieved, beating larger, more established brands.
SvenPlay will benefit from a fully localised, best-in-class sportsbook proposition. Crucially, this includes pricing autonomy for every market, every selection on the sportsbook. This is so important for international operators these days. There’s little value operating a multi-brand strategy and offering the same product across those brands, as would be the case with traditional providers.”
Campeón Gaming Partners Co-Founder and CFO, Avraam Tosounidis added:
“Constantly growing and expanding, Campeón has now added SvenPlay to our group of brands, playing an important part of our strategy, as we aim to reach a wider set of geos through distinct, licensed domains, while continuing building our market share in Scandinavia.
The sportsbook is a crucial vertical to achieve our plans and we are pleased to have added a high-quality option for our customers, fully customised to our needs. This complements our best-in-class Casino and award-winning marketing capabilities to create a formidable proposition.
We have been impressed by Metric’s product vision and execution and look forward to a long-lasting relationship between two disruptive businesses.”
Metric Gaming is licensed and regulated by the UK Gambling Commission and holds a Type 2 Gaming Licence from Malta’s Gaming Authority.
For more information please visit www.metricgaming.com
Angela Bernhard Thomas
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Industry News
Meridian Donate: Revolutionizing CSR in the Betting and Gaming Industry
- Innovative engagement strategy positions MeridianBet as a leader in CSR within the betting and gaming industry
- Optimized brand loyalty as active customer participation in CSR strengthens connection and loyalty
- Scalable impact, as the model is designed for expansion and could be adapted to new markets, indicating potential for widespread adoption and growth
Transforming Customers into Environmentalists and Humanitarians
MeridianBet’s pioneering initiative, Meridian Donate, is transforming the betting industry by engaging customers directly in corporate social responsibility (CSR) actions. This unique platform allows customers to actively participate in and fund various environmental, societal and humanitarian projects, setting a new standard for customer engagement and community impact.
Key Features of Meridian Donate:
- Direct customer involvement: Customers are not just donors but active participants in CSR decisions
- Diverse programs: Offers choices from global afforestation to local humanitarian efforts
- Partnerships with renowned organizations: Collaborates with entities like the Red Cross and UNICEF
Expanding Impact: A Year-by-Year Growth
The Meridian Donate platform has seen substantial growth in its scope and impact:
- Number of individual campaigns: Grew from 8 in 2021 to 20 in 2023
- National markets Integrated: Expanded from 3 in 2021 to 8 in 2023
- Direct Beneficiaries: Increased from 43 NGOs in 2021 to 159 in 2023
In 2023 alone, the platform’s expansion into eight markets facilitated 20 customer-funded campaigns, directly benefiting 159 NGOs, up from 122 the previous year.
Continued Commitment to Innovation and Community Involvement
Meridian Donate not only showcases MeridianBet’s dedication to CSR but also redefines the role of digital marketing within the industry. By converting sports bettors into active CSR participants, Meridian Donate enhances customer loyalty and brand value, making it a critical element of MeridianBet’s market strategy.
Recent Successes and Future Outlook
In its recent operation, Meridian Donate has launched an ambitious global afforestation initiative, committing to plant 20,000 seedlings across various regions. This project not only underscores our environmental commitment but also enhances our brand’s community presence. Already, several hundred contributions have been recorded in the platform’s first month, indicating robust customer engagement and support.
The post Meridian Donate: Revolutionizing CSR in the Betting and Gaming Industry appeared first on European Gaming Industry News.
Press Releases
Imagine Live Launches Casino Hold’em
Imagine Live proudly unveils its latest game addition – Casino Hold’em. This thrilling new game promises to elevate the poker experience for enthusiasts and novices alike, combining the excitement of traditional Texas Hold’em with the thrill of live casino action.
Casino Hold’em offers players a dynamic and immersive gaming experience. With sleek graphics, intuitive gameplay, and live dealers, players will feel seated at a high-stakes table in a world-class casino right from the comfort of their homes.
Key features of Casino Hold’em include:
Neon-lighting Studio: Casino Hold’em has a very inviting atmosphere. It features an elegant, well-designed studio with neon lighting that evokes a sophisticated gaming environment.
Captivating Gameplay: Stunning graphics and seamless gameplay transport players to the heart of the action.
Bonus Bet: In Casino Hold’em, players can place a Bonus bet alongside their initial Ante bet. Even if the Play bet is lost, the Bonus bet remains unaffected and can still be won if the specific hand criteria are met.
Multiplatform Compatibility: Enjoy Casino Hold’em on desktop, tablet, or mobile devices, allowing players to play anytime, anywhere.
“We’re thrilled to introduce Casino Hold’em to our players,” said Mikayel Aznauryan, Chief Product Officer at Imagine Live. “At Imagine Live, we’re committed to delivering premium gaming experiences, and Casino Hold’em is no exception. With its blend of live action, strategic gameplay, and neon design, we believe it will quickly become a favorite among poker enthusiasts worldwide.”
The post Imagine Live Launches Casino Hold’em appeared first on European Gaming Industry News.
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