Honoré Gaming partners with Smartico to integrate CRM and gamification tools

Honoré Gaming has partnered with CRM automation and gamification provider Smartico to integrate Smartico’s CRM tools into the Honoré Gaming online sportsbook platform, the companies said.

Honoré Gaming said the integration is intended to strengthen player engagement and retention capabilities and will be deployed across its core markets in French-speaking Africa and Central America. The company framed the timing around an expanded World Cup this summer.

According to the companies, the Smartico integration adds automated and data-driven customer engagement features, including configurable CRM functionality and gamification mechanics, to support operators using the Honoré Gaming platform.

Honoré Gaming CEO, Christophe Casanova said: “Smartico’s CRM solution is a critical pillar in our mission to better serve our operators and end users. Our partners can now implement data-driven customer experiences that increase player LTV ahead of a major World Cup summer. The integration of Smartico’s AI-driven technology represents a pivotal shift in Honoré Gaming’s operational scale, transforming its analytical depth and redefining how the platform communicates and interacts with players.”

Betina Todorova, Smartico Partnerships Manager added: “We believe that the combined strengths of our AI-driven technology and Honoré Gaming’s platform will deliver significant value to operators. Working together across African and Central American markets will benefit local partners and ultimately create more engaging player experiences.”