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Gambling in the USA

LEGAL SPORTSBOOKS IN INDIANA TO JOIN NEW JERSEY AT THE MOVIES WITH ODDS ON 92ND ACADEMY AWARDS

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Indiana Gaming Commission opens door for sportsbooks to bank on Oscars interest, according to PlayUSA.com

Sportsbooks in Indiana have joined New Jersey as the only states offering movie buffs the opportunity to join their favorite actors, actresses, and directors as big winners from the 92nd Academy Awards. A year after New Jersey’s retail and online sportsbooks broke new ground in the United States by offering legal betting on the Academy Awards for the first time, both Indiana and New Jersey will be offering odds on the Oscars, which is set for Sunday, Feb. 9.

To prepare for the movie industry’s star-studded night, PlayUSA has created a complete rundown of the Oscars at www.playusa.com/sports-betting/oscars, including odds on every major category, a pick sheet, what sites are accepting bets, and analysis on the races.

“Oscars betting was a hit in its first year in New Jersey, and we suspect that interest will only grow,” said Jessica Welman, betting analyst for PlayUSA.com and PlayIndiana.com, as well as a movie historian who earned a master’s degree in Film and Media Studies from Indiana University Bloomington and a bachelor’s in Cinema-TV Critical Studies from the University of Southern California. “We saw last year that bettors were less motivated by the favorites and more interested in backing their favorite films and movie stars. This year’s field of nominees has star power in front of and behind the camera, so that should help drive interest.”

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New Jersey sportsbooks accepted an estimated $1 million in bets in the first year that it was offered, according to PlayUSA. Now that the Indiana Gaming Commission has authorized betting on the Oscars at the state’s sportsbooks, which happened on Wednesday, Hoosier State bettors will have the same chance.

The Indiana operations of FanDuel and DraftKings are expected to be the first in Indiana to offer odds in the state, but more will likely follow.

“It is exciting that Indiana has opened the doors to Oscars betting,” Welman said. “The Academy Awards will likely only generate a fraction of the bets of the NFL’s big game, but the interest should still be significant. For Indiana bettors, it will make a fun and new way to enjoy the Oscars.”

DraftKings in New Jersey became the first sportsbook to post the Oscars, followed by FOX Bet, and more are expected soon. DraftKings New Jersey is offering odds on all 24 categories at the Academy Awards. In 2019, most books limited action to the six major Oscars categories, including best picture, director, actor, actress, supporting actor, and supporting actress.

“The top categories will undoubtedly draw the most interest,” Welman said. “This year, in particular, is shaping up to be a controversial one. Again, critics can point to a lack of diversity in nominations and some films, such as Joker, have received polarizing audience reactions. But instead of fighting with friends about a movie’s merits, New Jersey movie buffs can quietly put their money where their mouth is.”

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The four major acting categories all feature prohibitive favorites. Joaquin Phoenix (-1,667), for Joker, and Renee Zellweger (-1,000), for Judy, are the clear frontrunners for Best Actor and Best Actress, respectively. Brad Pitt (-1,000), for Once Upon a Time in Hollywood, and Laura Dern (-1,000), for Marriage Story, are the favorites for Best Supporting Actor and Best Supporting Actress, respectively. Sam Mendes (-134), for 1917, and Bong Joon Hoo (+225), for Parasite, are leading a tight race for Best Director.

The closest major race appears to be for Best Picture, led by Once Upon a Time in Hollywood (+160) and 1917 (+200).

“Best Picture seems like a two-horse race between the two Golden Globe picture winners, 1917 and Once Upon a Time in Hollywood,” Welman said. “While no one is arguing that Once Upon a Time in Hollywood is Quentin Tarantino’s best film, the Academy is typically concerned with ensuring deserving nominees get rewarded. This could be the Academy’s last chance to give Tarantino the top prize, and that often carries a lot of weight.”

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DraftKings

EveryMatrix live on DraftKings in the US with Supremeland Gaming

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EveryMatrix is live with Supremeland Gaming, Inc. on DraftKings, its first exclusive content aggregation partnership in US.

The partnership will see Supremeland Gaming, through its American-based game studio Powderkeg, develop exclusive content on EveryMatrix technology, while also enabling EveryMatrix to distribute its games and provide additional gamification features such as free spins and tournaments for the US market via its SlotMatrix aggregation platform.

Supremeland Gaming’s content, via SlotMatrix, is now available on DraftKings in New Jersey with further states pending.

EveryMatrix is the industry’s largest content aggregator and has secured commercial agreements with several tier-1 operators in the US through SlotMatrix including DraftKings with its in-house content live in New Jersey and Ontario.

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It has more than 300 global customers with North American licences in Ontario, New Jersey, Michigan, West Virginia, Connecticut and Pennsylvania.

Erik Nyman, President, EveryMatrix Americas, said: “At the core of the EveryMatrix product strategy has been to deliver its world-leading casino productivity and aggregation platform to the US market.

“Today, we have enabled our first partner Supremeland Gaming to go live and our customers can facilitate bonus capabilities for third-party games which has been never seen in this market until now. Powderkeg develops high-quality games and we are confident players will enjoy them.”

Rickard Öhrn, CEO of Supremeland Gaming, said: “This major milestone represents the first step on an exciting journey we are undertaking to deliver mischievous, innovative, and really fun-to-play online games to a broader audience through our partnership with EveryMatrix.”

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Gambling in the USA

INFRONT BETTOR EXPANDS NORTH AMERICAN OPERATIONS IN PARTNERSHIP WITH RUSH STREET INTERACTIVE AGREEMENT

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Key Partnership Across RSI Brands BetRivers and RushBet Includes Access to Infront’s Official ITF Data and Streams from 2025.

Infront Bettor, Infront’s betting-focused division, has successfully secured a strategic partnership with Rush Street Interactive Inc NYSE RSI (“RSI”), one of the leading operators in the Americas and the online operator of BetRivers in North America and RushBet in Latin America.

The new agreement covers Infront’s extensive portfolio, including access to the official fast path data of all International Tennis Federation ITF events, exclusively distributed by Infront Bettor from 2025. Official feed data directly from the umpire’s chair will be made available for over 58,000 matches from the Men’s and Women’s World Tennis Tour, the Billie Jean King Cup, and the Davis Cup. The corresponding video streams will also be distributed for a large portion of these matches.

The deal also covers Infront’s wider streaming portfolio from more than 40 global rights holders across soccer, basketball, and ice hockey. This includes top European soccer competitions such as France’s Ligue 1 Uber Eats from the 2024/25 season and premium ice hockey tournaments such as the IIHF Ice Hockey World Championship.

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Diogo Almeida, Head of Sales, Infront Bettor said: “Our venture into the US betting landscape marks a significant milestone for the bold plans we have for Infront Bettor, and partnering with a key player, like RSI, in the industry is obviously the best way to significantly bolster our presence in this rapidly expanding market. It also ensures that fans have unmatched access to top-tier global sports events, which will be perfectly complemented with 24/7 betting opportunities through our partnership with the ITF.”

Richard Schwartz, CEO of Rush Street Interactive, said: “This partnership is a pivotal step for us in enhancing our offering to make sure we have premium and round-the-clock coverage for our customers. We are also very proud to continue to deliver the ITF to our bettors through next year, offering an enhanced tennis package that will see us consume more events than ever before. We know Infront has plans to offer a more immersive tennis betting experience, adding supplementary betting markets through collecting level 2 and level 3 data, and we look forward to seeing these come to life next year.”

For more information, visit infront.sport.

 

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Gambling in the USA

BETTING HERO REVS UP COLLABORATION WITH NASCAR TO ENHANCE BETTING EXPERIENCE FOR RACING FANS

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Betting Hero Research Uncovers Potential For Regional Betting Growth in the Sport.

Betting Hero, the leading customer acquisition, retention, and development partner for U.S. sportsbooks, has embarked on a consumer research collaboration with NASCAR to help the respective companies and their shared sportsbook operator clients better understand and serve North Carolina NASCAR fans with premium betting experiences.

Laying the foundation for continued fan engagement and future acquisition campaigns, Betting Hero has completed a research study, comprised of qualified bettors in the Tar Heel State to uncover their engagement preferences for NASCAR as both sports fans and bettors.

The study, which took place both online and in person in April 2024, shows a significant demand for NASCAR as a betting product in North Carolina. Respondents are almost three times more likely to bet on the sport than in previously surveyed states.

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NASCAR ranked behind only the NFL, NBA, and MLB in betting activity by the study respondents, with 70% stating that they’ve watched a race for the first time because they’ve placed a bet on it.

“Having worked closely with NASCAR to educate its fans on the betting options available to them for several years, we have long believed in the opportunity to both attract new fans to the sport and better engage existing fans through thoughtfully curated betting experiences,” said Jai Maw, Co-Founder and President of Batting Hero. 

Maw continued, ”As is shown in the North Carolina study conducted by our in-house consumer research division, there is a clear correlation between most fans’ enjoyment or engagement in a sporting event and their betting activity overall. However, NASCAR fans have to work a little harder than fans of other major sports to find their betting preferences due to less available markets and prop betting options on average. Those that can find their preferred betting markets could also be more likely to remain loyal to their sportsbook of choice than fans of other sports where available markets are somewhat commoditized.”

As a market audience, 86% of North Carolinians see betting as a true complement to sporting enjoyment. They’re also loyal and active bettors, with over half of respondents having downloaded three gambling apps and almost 90% still using their primary sportsbook after registration.

Significantly, certain sportsbooks surveyed showed a disproportionately high level of NASCAR betting activity compared to brand awareness in the target group, which could suggest that having a strong NASCAR betting offering is more important than other factors in the registration decision process.

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“NASCAR has extremely passionate fans and we see sports betting as another way they can engage with sport,” said Joe Solosky, Managing Director of Sports Betting at NASCAR. “We are excited, but not surprised, to see the success of NASCAR as an offering through the launch of sports betting in the industry’s backyard of North Carolina and are continuing to better improve the NASCAR betting product to give fans more options to responsibly engage with action on the track. The study discovered that 70 percent of respondents watched a race for the first time because they placed a bet on it, and it shows that our efforts in the space can attract new fans as well.”

North Carolina has quickly risen to the top tier of states for NASCAR betting volume, ranking among the top three states in its first two months since launch. Across the 20 states that were live in March and April of 2023, NASCAR’s handle has seen a substantial 15% year-over-year growth. In states like Illinois, Massachusetts, Michigan, and Mississippi, NASCAR’s handle has surged by at least 50% compared to the previous year. Even more impressively, in Nevada and New York, NASCAR’s handle has doubled year over year, indicating a significant increase in interest and betting activity in these regions.

Resident Culture Bar & Kitchen will be hosting a NASCAR post-party on Saturday, May 25th, for the Xfinity race the weekend of the Coke 600 and a Race Watch party for the Cup Series Coke 600 on Sunday, May 26th. Betting Hero‘s team of experts will be in attendance to help answer any sports betting-related questions for fans and patrons while ensuring all enjoy their experience betting on NASCAR responsibly.

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