BGaming holds second TRUE WAYS online conference on content overload

BGaming held the second edition of its TRUE WAYS online conference on July 15, bringing together iGaming professionals to discuss “Content Overload in iGaming: Who Wins the Player’s Attention?” The company said the event focused on challenges in a saturated market where games, campaigns, collaborations and marketing compete for player engagement.

BGaming said the conference attracted more than 450 registrations spanning game providers, casino operators, affiliates, platforms and aggregators. According to the company, more than half of attendees were senior decision-makers, including C-level executives, founders and department heads.

The event featured six sessions of up to 20 minutes each and was hosted by Surya Palli, creator of iGaming Real Talk, alongside BGaming CEO Marina Ostrovtsova. Speakers included Carl Wiggman, CEO at Print Studios; Caelum Ferrarese, Casino Product Specialist at Stake; BGaming Product Owner Igor Bondarenko; Leonardo Benites, CEO at Propane; Mike Danshin, CMO at 1w Crypto; and Gretta Kockonan, Head of Operations at SOFTSWISS Game Aggregator.

BGaming said audience engagement increased versus the inaugural edition, with nearly 100 questions submitted before and during the event. In one session, Kockonan said around 5% of 40,000 titles drive 80% of player activity, arguing that size is no longer the key to success, while Bondarenko urged studios to consider the risks of releasing repetitive titles.

All sessions are available on demand to registered participants via the conference website, and registration remains open, BGaming said. Ostrovtsova said, “We are proud to have completed our second TRUE WAYS, and the response and feedback from the industry have been even stronger than we expected.

Over its two events, TRUE WAYS has shown there is a desire for challenging conversations and honest talk within the industry, and it has been amazing to see everyone come together to share their experience and offer real, actionable advice.

Content overload has proven to be a hot topic, and the insights from our speakers have left attendees with plenty of food for thought as they consider their own content strategies.

The success of this edition has also shown that this is a concept with significant long-term potential, and I am excited to confirm that TRUE WAYS will be returning for a third edition in November.”