Clever Advertising takes strategic stake in iGaming Nuts to expand in Poland

Clever Advertising said on June 25, 2026, it has made a strategic investment in iGaming Nuts, an SEO affiliate operating across several European markets, with Poland as its largest market. The companies announced the deal from Msida, Malta, and Gdansk, Poland.

According to Clever Advertising, the investment is intended to grow its presence in Central and Eastern Europe by integrating iGaming Nuts’ Polish SEO portfolio into Clever Advertising’s global multi-channel network. The companies said the partnership pairs Clever Advertising’s media buying and player acquisition operations with iGaming Nuts’ local SEO and compliance experience in Poland.

“Poland is one of Europe’s most demanding regulated markets, and iGaming Nuts is the most solid base we could build on there. They lead in local SEO, they know the rules, and they open commercial relationships that would take years to build alone. Together, we give our operator partners a compliant route into the market,” Marcos Oliveira, COO of Clever Advertising, said.

Adam Bieliński, CEO of iGaming Nuts, said: “Working with Clever Advertising is a big step for our team and our users. We’ve built tools and content for Polish regulations and player preferences. With Clever Advertising’s infrastructure and scale behind us, we can develop our product faster, improve the user experience, and strengthen our position in legal sports betting affiliate traffic in Poland.”

The companies also said iGaming Nuts will gain access to Clever Advertising’s data network, operator relationships, and technology, and that they plan to extend the partnership into a financial trading media vertical. Financial terms of the investment were not disclosed.